Major High-End Models | Weekly Market Report

*The reference purchase prices listed in this column are based on our research as of March 15, 2026. Market prices fluctuate daily and may differ significantly from the prices shown on the date of viewing.
*The purchase price is based on unused items with all accessories included (warranty date within the last month) .
*Exchange rate at the time of publication of the column: 1 dollar = 160 yen

Rolex is synonymous with luxury watches. And Patek Philippe, Audemars Piguet, and Vacheron Constantin are known as the "world's three greatest watch brands."
The market value generated by these items is not merely "price information"; for enthusiasts, it can be seen as an indicator of asset value and status, and for investors, it can be seen as a signal of a moving market.
In this column, we will track market changes and trends by comparing the retail price and the latest buyback prices each week, focusing on solid gold Rolex models and major models from the three major brands.
This content will be useful not only for those considering selling or buying a car, but also for those who want to know "what models are currently valued in the market."
We'll be releasing new content every week, so please make it a habit to check back and use it as a hint to help you think about your next move.