Major High-End Models | Weekly Market Report

※The buyback reference prices listed in this column are based on our research as of November 1, 2026. Market prices fluctuate daily and may differ significantly from prices on the date you view this page.
※Buyback prices are based on watches that are unused and complete with all accessories (with a warranty card dated within the past month).
※Exchange rate when this column was published: US$1 = ¥157

Synonymous with luxury watches, Rolex. And the brands known as the “Big Three” of watchmaking: Patek Philippe, Audemars Piguet, and Vacheron Constantin.
The market value of the watches these brands create is more than just “price information.” For enthusiasts, it can serve as an indicator of investment value and status; for investors, it can be a signal of a market in motion.
In this column, we track market movements and trends by comparing retail prices with the latest buyback prices every week, focusing primarily on popular and classic stainless steel Rolex models.
This information is useful not only for those considering selling or buying, but also for anyone who wants to know “which models are currently valued by the market.”
We publish a new report every week, so make it a habit to check in and use it as a guide when considering your next move.