Commit TV Yagi Column: "Market Price Trends for Major High-End Models"
監修者Takayuki Yagi
Major High-End Models | Weekly Market Report
*The reference purchase prices listed in this column are based on our company's research as of September 27, 2026. Market prices fluctuate daily and may differ significantly from the prices as of the date of viewing. *The criteria for purchase prices are based on unused items with complete accessories (warranty card dated within one month). *Exchange rate at the time of column publication: 1 USD = 157 JPY
Rolex, synonymous with luxury watches. And Patek Philippe, Audemars Piguet, and Vacheron Constantin, known as the "Big Three" watch brands in the world. The market value created by these brands is not just "price information"—for enthusiasts, it is an indicator of asset value and status, and for investors, it is a sign of a dynamic market. In this column, we will track market fluctuations and trends, focusing on Rolex's solid gold models and major models from the Big Three, while comparing their list prices and the latest purchase prices every week. This content is useful not only for those considering selling or purchasing, but also for those who want to know "which models are currently highly valued in the market." We will be publishing this every week, so please make it a habit to check it and use it as a hint for your next move.
126506
Reference Purchase Price
As of 2026/08/30
19,500,000 JPY
As of 2026/09/27
19,300,000 JPY
Difference
-200,000 JPY
Reference List Price
12,544,400 JPY
Difference from List Price
+6,755,600 JPY
126506A
Reference Purchase Price
As of 2026/08/30
21,500,000 JPY
As of 2026/09/27
21,500,000 JPY
Difference
±0 JPY
Reference List Price
13,524,500 JPY
Difference from List Price
+7,975,500 JPY
126503 White
Reference Purchase Price
As of 2026/08/30
4,200,000 JPY
As of 2026/09/27
4,050,000 JPY
Difference
-150,000 JPY
Reference List Price
3,642,100 JPY
Difference from List Price
+407,900 JPY
126503 Black
Reference Purchase Price
As of 2026/08/30
4,250,000 JPY
As of 2026/09/27
4,100,000 JPY
Difference
-150,000 JPY
Reference List Price
3,642,100 JPY
Difference from List Price
+457,900 JPY
126505 Sundust & Black
Reference Purchase Price
As of 2026/08/30
9,500,000 JPY
As of 2026/09/27
9,500,000 JPY
Difference
±0 JPY
Reference List Price
8,779,100 JPY
Difference from List Price
+720,900 JPY
126508 Green
Reference Purchase Price
As of 2026/08/30
14,200,000 JPY
As of 2026/09/27
14,000,000 JPY
Difference
-200,000 JPY
Reference List Price
8,199,400 JPY
Difference from List Price
+5,800,600 JPY
126509 Black & Steel
Reference Purchase Price
As of 2026/08/30
8,200,000 JPY
As of 2026/09/27
8,200,000 JPY
Difference
±0 JPY
Reference List Price
8,779,100 JPY
Difference from List Price
-579,100 JPY
126515LN Chocolate & Black
Reference Purchase Price
As of 2026/08/30
8,000,000 JPY
As of 2026/09/27
8,000,000 JPY
Difference
±0 JPY
Reference List Price
6,656,100 JPY
Difference from List Price
+1,343,900 JPY
126515LN Sundust & Black
Reference Purchase Price
As of 2026/08/30
8,500,000 JPY
As of 2026/09/27
8,200,000 JPY
Difference
-300,000 JPY
Reference List Price
6,656,100 JPY
Difference from List Price
+1,543,900 JPY
126518LN Golden & Black
Reference Purchase Price
As of 2026/08/30
10,000,000 JPY
As of 2026/09/27
10,000,000 JPY
Difference
±0 JPY
Reference List Price
6,329,400 JPY
Difference from List Price
+3,670,600 JPY
126518LN Black & Champagne
Reference Purchase Price
As of 2026/08/30
8,000,000 JPY
As of 2026/09/27
8,000,000 JPY
Difference
±0 JPY
Reference List Price
6,329,400 JPY
Difference from List Price
+1,670,600 JPY
126519LN Steel & Black
Reference Purchase Price
As of 2026/08/30
8,900,000 JPY
As of 2026/09/27
8,900,000 JPY
Difference
±0 JPY
Reference List Price
6,656,100 JPY
Difference from List Price
+2,243,900 JPY
126713GRNR
Reference Purchase Price
As of 2026/08/30
3,500,000 JPY
As of 2026/09/27
3,600,000 JPY
Difference
+100,000 JPY
Reference List Price
3,030,500 JPY
Difference from List Price
+569,500 JPY
126718GRNR
Reference Purchase Price
As of 2026/08/30
7,700,000 JPY
As of 2026/09/27
7,700,000 JPY
Difference
±0 JPY
Reference List Price
7,546,000 JPY
Difference from List Price
+154,000 JPY
126711CHNR
Reference Purchase Price
As of 2026/08/30
3,550,000 JPY
As of 2026/09/27
3,500,000 JPY
Difference
-50,000 JPY
Reference List Price
2,981,000 JPY
Difference from List Price
+519,000 JPY
126715CHNR
Reference Purchase Price
As of 2026/08/30
7,200,000 JPY
As of 2026/09/27
7,200,000 JPY
Difference
±0 JPY
Reference Retail Price
7,889,200 JPY
Difference from Retail Price
−689,200 JPY
126613LN
Reference Purchase Price
As of 2026/08/30
3,250,000 JPY
As of 2026/09/27
3,350,000 JPY
Difference
+100,000 JPY
Reference Retail Price
2,883,100 JPY
Difference from Retail Price
+466,900 JPY
126613LB
Reference Purchase Price
As of 2026/08/30
3,250,000 JPY
As of 2026/09/27
3,200,000 JPY
Difference
−50,000 JPY
Reference Retail Price
2,883,100 JPY
Difference from Retail Price
+316,900 JPY
5711/1A-010
Reference Purchase Price
As of 2026/08/30
21,800,000 JPY
As of 2026/09/27
21,800,000 JPY
Difference
±0 JPY
Reference Retail Price
3,872,000 JPY
Difference from Retail Price
+17,928,000 JPY
5712/1A-001
Reference Purchase Price
As of 2026/08/30
25,000,000 JPY
As of 2026/09/27
25,000,000 JPY
Difference
±0 JPY
Reference Retail Price
8,120,000 JPY
Difference from Retail Price
+16,880,000 JPY
5811/1G-001
Reference Purchase Price
As of 2026/08/30
27,000,000 JPY
As of 2026/09/27
27,000,000 JPY
Difference
±0 JPY
Reference Retail Price
12,380,000 JPY
Difference from Retail Price
+14,620,000 JPY
5167A-001
Reference Purchase Price
As of 2026/08/30
13,000,000 JPY
As of 2026/09/27
13,000,000 JPY
Difference
±0 JPY
Reference Retail Price
4,120,000 JPY
Difference from Retail Price
+8,880,000 JPY
5167R-001
Reference Purchase Price
As of 2026/08/30
19,000,000 JPY
As of 2026/09/27
19,000,000 JPY
Difference
±0 JPY
Reference Retail Price
8,080,000 JPY
Difference from Retail Price
+10,920,000 JPY
5168G-001
Reference Purchase Price
As of 2026/08/30
16,000,000 JPY
As of 2026/09/27
16,000,000 JPY
Difference
±0 JPY
Reference Retail Price
8,740,000 JPY
Difference from Retail Price
+7,260,000 JPY
15510ST.OO.1320ST.06
Reference Purchase Price
As of 2026/08/30
9,300,000 JPY
As of 2026/09/27
9,300,000 JPY
Difference
±0 JPY
Reference Retail Price
4,400,000 JPY
Difference from Retail Price
+4,900,000 JPY
15510ST.OO.1320ST.07
Reference Purchase Price
As of 2026/08/30
7,100,000 JPY
As of 2026/09/27
7,300,000 JPY
Difference
+200,000 JPY
Reference Retail Price
4,400,000 JPY
Difference from Retail Price
+2,900,000 JPY
15510ST.OO.1320ST.08
Reference Purchase Price
As of 2026/08/30
6,600,000 JPY
As of 2026/09/27
6,600,000 JPY
Difference
±0 JPY
Reference Retail Price
4,400,000 JPY
Difference from Retail Price
+2,200,000 JPY
15550ST.OO.1356ST.06
Reference Purchase Price
As of 2026/08/30
8,000,000 JPY
As of 2026/09/27
8,000,000 JPY
Difference
±0 JPY
Reference Retail Price
4,180,000 JPY
Difference from Retail Price
+3,820,000 JPY
16202ST.OO.1240ST.02
Reference Purchase Price
As of 2026/08/30
13,500,000 JPY
As of 2026/09/27
13,500,000 JPY
Difference
±0 JPY
Reference Retail Price
5,555,000 JPY
Difference from Retail Price
+7,945,000 JPY
4520V/210A-B128
Reference Purchase Price
As of 2026/08/30
5,150,000 JPY
As of 2026/09/27
5,150,000 JPY
Difference
±0 JPY
Reference Retail Price
4,202,000 JPY
Difference from Retail Price
+948,000 JPY
Summary
The market has remained stable overall in the near term. While there are, of course, fluctuations up and down for individual models, the overall trend is positive, so I am very much looking forward to seeing the market situation next week. There have been some price revisions, but we will continue to keep a close watch on these developments. If you are considering selling, we look forward to hearing from you. I hope that reading this column has sparked even a little more interest in luxury watches. See you next time!
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