Key High-End Models | Weekly Market Report

※ The reference purchase prices listed in this column are based on our company's research as of October 18, 2026. Market conditions fluctuate daily, and the prices may differ significantly from those on the date of viewing.
※ Purchase price conditions are based on unused items with all accessories (guarantee card dated within 1 month).
※ Exchange rate at the time of column publication: 1 USD = 158 JPY

Rolex, the synonym for luxury watches. And Patek Philippe, Audemars Piguet, and Vacheron Constantin, known as the "Big Three" watch brands in the world.
The market value created by these brands is not just "price information"; for enthusiasts, it is an indicator of asset value and status, and for investors, it is a sign of a dynamic market.
In this column, we track market changes and trends by comparing retail prices with the latest purchase prices each week, focusing on popular and classic stainless steel Rolex models.
This content is useful not only for those considering selling or purchasing but also for those who want to know "which models are currently valued in the market."
We will be delivering this weekly, so please make it a habit to check it and use it as a hint for thinking about your next move.