Weekly Market Report | Major High-End Models

*The reference purchase prices listed in this column are based on our research as of November 15, 2026. Market prices fluctuate daily and may differ significantly from prices on the date you view this page.
*Purchase price conditions are based on unworn watches with all accessories included (warranty card dated within the past month).
*Exchange rate at the time of publication: $1 = 159.8 yen

The name synonymous with luxury watches: 【Rolex】. And the brands known as the “Big Three” of watchmaking: 【Patek Philippe】【Audemars Piguet】【Vacheron Constantin】.
The market value of the watches these brands create is more than just “price information.” For enthusiasts, it can serve as an indicator of asset value and status; for investors, it can be a signal of a market in motion.
In this column, we track market changes and trends by comparing retail prices with the latest purchase prices every week, focusing mainly on popular and classic Rolex stainless steel models.
This content is useful not only for those considering selling or buying, but also for anyone who wants to know “which models are currently valued in the market.”
We’ll publish updates every week, so make a habit of checking in and use them as a guide when considering your next move.