Major High-End Models | Weekly Market Report

*The reference purchase prices listed in this column are based on our research as of October 25, 2026. Market prices fluctuate daily and may differ significantly from those on the date you view this page.
*Purchase price estimates are based on watches that are unused and include all accessories (with a warranty card dated within the past month).
*Exchange rate at the time this column was published: $1 = ¥156

Synonymous with luxury watches is Rolex. Alongside it are the brands known as the “Big Three” of watchmaking: Patek Philippe, Audemars Piguet, and Vacheron Constantin.
The market value created by these brands is more than just “price information.” For enthusiasts, it is a measure of value as an asset and of status; for investors, it is also a signal from a market in motion.
In this column, we track market movements and trends by comparing retail prices with the latest purchase prices every week, focusing on Rolex solid-gold models and key models from the Big Three.
This information is useful not only for those considering selling or buying, but also for anyone curious about “which models the market currently values.”
We publish updates every week, so make checking them a habit and use them as a guide when considering your next move.