Commit TV Yagi Column: "Purchase Price Trends for Major Current Rolex Models"
監修者Takayuki Yagi
Major High-End Models | Weekly Market Report
※The reference purchase prices listed in this column are based on our company's research as of September 20, 2026. Market prices fluctuate daily and may differ significantly from the prices as of the date of viewing. ※Purchase price conditions are based on unused items with complete accessories (warranty card dated within one month). ※Exchange rate at the time of publication: 1 USD = 157 JPY
[Rolex], synonymous with luxury watches. And [Patek Philippe], [Audemars Piguet], and [Vacheron Constantin], known as the "Big Three" watch brands. The market value generated by these brands is not just "price information"—it serves as an indicator of asset value and status for enthusiasts, and a sign of a dynamic market for investors. In this column, we track market changes and trends by comparing the retail prices and the latest purchase prices of popular and classic Rolex stainless steel models on a weekly basis. This content is useful not only for those considering selling or purchasing, but also for those who want to know "which models are currently valued in the market." We will be publishing this weekly, so please make checking it a habit and use it as a hint for your next move.
126500LN White
Reference Purchase Price
As of 09/13/2026
5,900,000 JPY
As of 09/20/2026
6,000,000 JPY
Difference
+100,000 JPY
Reference Retail Price
2,499,200 JPY
Difference from Retail
+3,500,800 JPY
126500LN Black
Reference Purchase Price
As of 09/13/2026
5,000,000 JPY
As of 09/20/2026
5,000,000 JPY
Difference
±0 JPY
Reference Retail Price
2,499,200 JPY
Difference from Retail
+2,500,800 JPY
126710BLRO Jubilee
Reference Purchase Price
As of 09/13/2026
3,750,000 JPY
As of 09/20/2026
3,750,000 JPY
Difference
±0 JPY
Reference Retail Price
1,780,900 JPY
Difference from Retail
+1,969,100 JPY
126710BLNR Jubilee
Reference Purchase Price
As of 09/13/2026
3,050,000 JPY
As of 09/20/2026
3,050,000 JPY
Difference
±0 JPY
Reference Retail Price
1,780,900 JPY
Difference from Retail
+1,269,100 JPY
126720VTNR Jubilee
Reference Purchase Price
As of 09/13/2026
2,750,000 JPY
As of 09/20/2026
2,700,000 JPY
Difference
-50,000 JPY
Reference Retail Price
1,862,300 JPY
Difference from Retail
+837,700 JPY
126710GRNR Jubilee
Reference Purchase Price
As of 09/13/2026
3,300,000 JPY
As of 09/20/2026
3,300,000 JPY
Difference
±0 JPY
Reference Retail Price
1,780,900 JPY
Difference from Retail
+1,519,100 JPY
124060
Reference Purchase Price
As of 09/13/2026
2,000,000 JPY
As of 09/20/2026
2,000,000 JPY
Difference
±0 JPY
Reference Retail Price
1,494,900 JPY
Difference from Retail
+505,100 JPY
126610LN
Reference Purchase Price
As of 09/13/2026
2,300,000 JPY
As of 09/20/2026
2,300,000 JPY
Difference
±0 JPY
Reference Retail Price
1,683,000 JPY
Difference from Retail
+617,000 JPY
126610LV
Reference Purchase Price
As of 09/13/2026
2,450,000 JPY
As of 09/20/2026
2,400,000 JPY
Difference
-50,000 JPY
Reference Retail Price
1,764,400 JPY
Difference from Retail
+635,600 JPY
126600
Reference Purchase Price
As of 09/13/2026
2,050,000 JPY
As of 09/20/2026
2,050,000 JPY
Difference
±0 JPY
Reference Retail Price
2,156,000 JPY
Difference from Retail
-106,000 JPY
136660 Deepsea Blue
Reference Purchase Price
As of 09/13/2026
2,400,000 JPY
As of 09/20/2026
2,400,000 JPY
Difference
±0 JPY
Reference Retail Price
2,352,900 JPY
Difference from Retail
+47,100 JPY
124270 36mm
Reference Purchase Price
As of 09/13/2026
1,550,000 JPY
As of 09/20/2026
1,550,000 JPY
Difference
±0 JPY
Reference Retail Price
1,177,000 JPY
Difference from Retail
+373,000 JPY
224270 40mm
Reference Purchase Price
As of 09/13/2026
1,580,000 JPY
As of 09/20/2026
1,580,000 JPY
Difference
±0 JPY
Reference Retail Price
1,241,900 JPY
Difference from Retail
+338,100 JPY
226570 White
Reference Purchase Price
As of 09/13/2026
1,900,000 JPY
As of 09/20/2026
1,900,000 JPY
Difference
±0 JPY
Reference Retail Price
1,576,300 JPY
Difference from Retail
+323,700 JPY
226570 Black
Reference Purchase Price
As of 09/13/2026
1,800,000 JPY
As of 09/20/2026
1,800,000 JPY
Difference
±0 JPY
Reference Retail Price
1,576,300 JPY
Difference from Retail
+223,700 JPY
126622 Blue
Reference Purchase Price
As of 2026/09/13
¥2,200,000
As of 2026/09/20
¥2,200,000
Difference
±¥0
Reference Retail Price
¥1,960,200
Difference from Retail
+¥239,800
126622 Slate
Reference Purchase Price
As of 2026/09/13
¥2,450,000
As of 2026/09/20
¥2,450,000
Difference
±¥0
Reference Retail Price
¥1,960,200
Difference from Retail
+¥489,800
336934 Green Jubilee
Reference Purchase Price
As of 2026/09/13
¥4,050,000
As of 2026/09/20
¥4,050,000
Difference
±¥0
Reference Retail Price
¥2,663,100
Difference from Retail
+¥1,386,900
336934 Blue Jubilee
Reference Purchase Price
As of 2026/09/13
¥4,000,000
As of 2026/09/20
¥4,000,000
Difference
±¥0
Reference Retail Price
¥2,663,100
Difference from Retail
+¥1,336,900
134300 Green
Reference Purchase Price
As of 2026/09/13
¥1,600,000
As of 2026/09/20
¥1,600,000
Difference
±¥0
Reference Retail Price
¥1,045,000
Difference from Retail
+¥555,000
134300 Pistachio
Reference Purchase Price
As of 2026/09/13
¥1,630,000
As of 2026/09/20
¥1,630,000
Difference
±¥0
Reference Retail Price
¥1,045,000
Difference from Retail
+¥585,000
134300 Lavender
Reference Purchase Price
As of 2026/09/13
¥1,700,000
As of 2026/09/20
¥1,700,000
Difference
±¥0
Reference Retail Price
¥1,045,000
Difference from Retail
+¥655,000
134300 Beige
Reference Purchase Price
As of 2026/09/13
¥1,550,000
As of 2026/09/20
¥1,550,000
Difference
±¥0
Reference Retail Price
¥1,045,000
Difference from Retail
+¥505,000
126000 Pistachio
Reference Purchase Price
As of 2026/09/13
¥1,600,000
As of 2026/09/20
¥1,600,000
Difference
±¥0
Reference Retail Price
¥996,600
Difference from Retail
+¥603,400
126000 Lavender
Reference Purchase Price
As of 2026/09/13
¥1,500,000
As of 2026/09/20
¥1,500,000
Difference
±¥0
Reference Retail Price
¥996,600
Difference from Retail
+¥503,400
126000 Beige
Reference Purchase Price
As of 2026/09/13
¥1,500,000
As of 2026/09/20
¥1,500,000
Difference
±¥0
Reference Retail Price
¥996,600
Difference from Retail
+¥503,400
126000 Turquoise
Reference Purchase Price
As of 2026/09/13
¥2,500,000
As of 2026/09/20
¥2,500,000
Difference
±¥0
Reference Retail Price
¥996,600
Difference from Retail
+¥1,503,400
126000 Candy Pink
Reference Purchase Price
As of 2026/09/13
¥1,650,000
As of 2026/09/20
¥1,650,000
Difference
±¥0
Reference Retail Price
¥996,600
Difference from Retail
+¥653,400
126334 Slate Roman Jubilee
Reference Purchase Price
As of 2026/09/13
¥2,500,000
As of 2026/09/20
¥2,500,000
Difference
±¥0
Reference Retail Price
¥1,764,400
Difference from Retail
+¥735,600
126334 Mint Green Jubilee
Reference Purchase Price
As of 2026/09/13
¥2,600,000
As of 2026/09/20
¥2,600,000
Difference
±¥0
Reference Retail Price
¥1,764,400
Difference from Retail
+¥835,600
126234 Slate Roman Jubilee
Reference Purchase Price
As of 2026/09/13
¥2,100,000
As of 2026/09/20
¥2,100,000
Difference
±¥0
Reference Retail Price
¥1,502,600
Difference from Retail
+¥597,400
126234 Mint Green Jubilee
Reference Purchase Price
As of 2026/09/13
¥2,250,000
As of 2026/09/20
¥2,250,000
Difference
±¥0
Reference Retail Price
¥1,502,600
Difference from Retail
+¥747,400
Summary
The market has remained stable overall recently. While there are some fluctuations up and down depending on the specific model, the overall trend is positive, so I am very much looking forward to seeing the market situation next week. There was a price revision, and I will continue to keep a close watch on how that plays out. We look forward to hearing from you if you are considering selling your watch. I hope that reading this column has sparked even a little bit of interest in luxury watches for you. See you next time!
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