Key High-End Models | Weekly Market Report

*The purchase reference prices listed in this column are based on our company's research as of October 11, 2026. Market prices fluctuate daily and may differ significantly from the prices as of the date of viewing.
*Purchase price conditions are based on unused items with complete accessories (warranty card dated within 1 month).
*Exchange rate at the time of column publication: 1 USD = 158 JPY

Rolex, synonymous with luxury watches. And Patek Philippe, Audemars Piguet, and Vacheron Constantin, known as the "Big Three" watch brands.
The market value created by these brands is not merely "price information"; for enthusiasts, it is an indicator of asset value and status, and for investors, it is a signal of a dynamic market.
In this column, we focus on Rolex's popular and classic stainless steel models, tracking market changes and trends by comparing the retail price with the latest purchase price every week.
This content is useful not only for those considering selling or purchasing, but also for those who want to know "which models are currently valued in the market."
We will be delivering this every week, so please make it a habit to check it and use it as a hint for your next move.