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Purchase (Trade-in)

What you should do when assessing your purchase:
Just one thing

When it comes to selling a watch, we often hear people say, "I don't know where to sell it," or "I'm worried they'll rip me off." Therefore, we've compiled the information you need to know to avoid making a mistake when choosing a store to buy your watch.
Please refer to this page to choose a store that will properly evaluate your watch and buy it at the highest price possible.

To compare

Surprisingly many exaggerated purchase advertisements

When searching online for information on buying and selling watches, you will see many advertisements such as "Japan's highest purchase price" and "We will buy at the highest price!" Although many people know this in their hearts, it is no exaggeration to say that most of these advertisements are exaggerated.
Stores that post examples of their purchases often use the highest price they have paid in the past as the example.

When it comes to luxury watches, market value is important

The market price of luxury watches fluctuates greatly, and it is almost impossible to sell them for the price they were worth a few years or months ago. What is the current price? That's what's important.

How to spot hyped purchase ads

So how can you check if it's true?
There are three points there.

  • 1. Call the watch shop that catches your eye
  • 2. Ask the market price for your watch
  • 3. Conduct ① and ② at some stores,
    compare

If you do the above, there will definitely be a difference. Furthermore, if the store has a big difference between its purchase record and the actual price, it is just exaggerated advertising.
For example, if you inquire at five stores about a watch with a selling price of about 1 million yen, the difference between the highest and lowest prices will be around 50,000 yen, and the difference between the highest and lowest prices will be as much as 100,000 to 200,000 yen. Knowing these "differences" is the first step to a "successful" purchase.

Furthermore!! Be careful of stores like this!!

  • 1. A store that only tells customers what is convenient for them
  • 2. Stores that don't give detailed information over the phone and encourage you to visit

As you may already know, stores that only say what is convenient for the customer and only encourage customers to visit without providing details have a high possibility of lowering the appraisal value. They use various reasons to lower the appraisal value, and finally say things like "We're increasing the appraisal value by 100,000 yen for a limited time only!", making you feel as if you've made a bargain, which leads to a deal.

There is a lot of information you can get just by calling. If the store has good quality items and a good appraiser, that will be even more evident. As an important first step, try calling a few stores.

  • Comparison is very important when purchasing
  • We don't recommend stores that don't/can't handle phone calls.

Why there is such a big difference in valuation

Why do appraisal prices vary depending on the store?
What is a store with low appraisal value?


In conclusion, larger stores, stores that spend a lot of money on magazines and advertising, stores with large premises in good locations, stores with a surplus of sales staff, and stores with overly luxurious interiors tend to offer lower purchase prices. Such stores naturally have high costs for labor, rent, advertising, interior decoration, etc. Therefore, they cannot make a profit unless they buy watches as cheaply as possible and sell them as expensively as possible. This goes without saying, but they cover their high expenses solely through the profit margin on watches.

For the purchase price of the watch,
The structure in which costs are converted

Purchase price Estimated selling price Labor costs, rent, advertising costs, etc. Store profits
What if I want to make a purchase at Commit Ginza?

What if I want to purchase at Commit Ginza?

At our store, we purchase almost all watches at the highest price possible. The reason is simple: we make the profit margin per watch as small as possible, we keep various operating costs down, and we are serious about improving our appraisal skills. As I said before, you can see this when you compare us with other stores.
In addition, just like the purchase price, the selling price is also of course the lowest possible price!

Check out Commit Ginza's purchase list

Commit Ginza's purchase policy

  • 01 Fair evaluation based on market price

    We strive to operate by "understanding market prices and making fair evaluations." This is what we should pursue as a watch store, our responsibility, and the way we should be. Only when we embody this will our company philosophy of "customer first" be realized. We will continue to operate every day without compromise, striving to bring smiles to the faces of as many customers as possible.

    What is Commit Ginza?
    Please refer to this page.

  • 02Provide as much information as possible

    When customers visit our store or inquire, we provide them with as much information as possible, such as the estimated price based on the market price, the timing of sales based on the economic situation, etc. Since our founding, we have dealt with each and every customer sincerely and provided them with the information that a watch store should provide without any lies, which has resulted in us gaining trust and credibility, and we have many loyal customers who continue to come back to us.

    Over 1,500 reviews on Google ☆4.9

  • 03 If the appraisal value of another store is higher, we will honestly tell you

    We offer a purchase price based on the market price, but in rare cases, other stores may offer a higher price.
    For example, if there are already reservations for the product, or if the store has a particular strength in a particular brand, the purchase price may be higher than the market price. In such cases, we will honestly tell you that another store is more expensive.

When you visit our store or contact us,
Where can I sell to get the highest price?
I'll be honest with you!

Please come and visit us, including our store.
Please compare them .