Commit TV Yagi Column ≪【Rolex】Purchase price status of major current models≫

Good evening everyone!

Rolex reigns as the symbol of luxury watches, followed by Patek Philippe, Audemars Piguet, and Vacheron Constantin, which are known as the world's three greatest watch brands.
Knowing how market value fluctuates from week to week is one of the most important factors for watch enthusiasts and investors. In this column, we will compare the list price and weekly purchase price of solid gold Rolex models and major models from the world's three major watch brands, and deliver the latest market trends. We hope you will find this useful when buying and selling. We will also be posting this content every week, so be sure to check it out!

*These are the purchase prices based on our research as of August 4, 2025. Please note that these are not guaranteed prices at the time of purchase.
*The market price fluctuates daily, so there may be a large discrepancy between the purchase price on the day you read the column and the price shown.
*The conditions are based on an item that is unused and has all accessories (warranty date is within the last month).
*Exchange rate on August 4th: 1 dollar = 147 yen

Market purchase prices for all 21 models revealed!

1. "Daytona" 18KERG
"Ref.126505" Sanddust x Black

☆ Purchase price comparison from the previous week

・2025 - July 27th: 7,300,000 yen ⇒ - August 3rd: 7,500,000 yen (+200,000 yen)

☆Price difference between purchase price and reference price

・Price difference: -120,000 yen

2. "Daytona" 18KYG
"Ref.126508" Green

☆ Purchase price comparison from the previous week

・2025 - July 27th: 12,000,000 yen ⇒ - August 3rd: 12,000,000 yen (+0 yen)

☆Price difference between purchase price and reference price

・Price difference: +4,891,800 yen

3. Daytona 18KWG
"Ref.126509" Black x Steel

☆ Purchase price comparison from the previous week

・2025 - July 27: 6,700,000 yen ⇒ - August 3: 6,700,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: -923,000 yen

4. "Daytona" 18KRG
"Ref.126515LN " Black x Sanddust

☆ Purchase price comparison from the previous week

・2025 - July 27th: 6,200,000 yen ⇒ - August 3rd: 6,200,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: +429,400 yen

5. Daytona 18K Yellow Gold
"Ref.126518LN" Champagne x Black

☆Purchase price comparison from the previous week

・2025 - July 27th: 7,500,000 yen ⇒ - August 3rd: 7,500,000 yen (+0 yen)

☆Price difference between purchase price and reference price

・Price difference: +2,008,800 yen

6. "Daytona" 18KWG
"Ref.126519LN" Steel x Black

☆Purchase price comparison from the previous week

・2025 - July 27th: 6,700,000 yen ⇒ - August 3rd: 6,700,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 929,400 yen

7. GMT Master II SS x 18KYG
"Ref.126713GRNR" Jubilee bracelet specification

☆ Purchase price comparison from the previous week

・2025 - July 27th: 3,200,000 yen ⇒ - August 3rd: 3,230,000 yen (+30,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 507,500 yen

8. GMT-Master II Stainless Steel
"Ref.126710GRNR" Jubilee bracelet specification

☆ Purchase price comparison from the previous week

・2025 - July 27th: 6,100,000 yen ⇒ - August 3rd: 6,100,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: -449,400 yen

9. Sky-Dweller SS/WG
"Ref.336934" Mint Green

・2025 - July 27th: 3,550,000 yen ⇒ - August 3rd: 3,540,000 yen (-10,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,067,200 yen

10. Sky-Dweller SS/WG
"Ref.336934" Blue

☆ Purchase price comparison from the previous week

・2025 - July 27th: 3,250,000 yen ⇒ - August 3rd: 3,250,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 777,200 yen

[Patek Philippe]

11. "Nautilus" SS
"Ref.5711/1A-010"

☆ Purchase price comparison from the previous week

・2025 - 7/27: 16,000,000 yen ⇒ - 8/3: 16,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 12,128,000 yen

12. "Nautilus Petit Complication" SS
"Ref.5712/1A-001"

☆ Purchase price comparison from the previous week

・2025 - 7/27: 18,000,000 yen ⇒ - 8/3: 18,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 9,880,000 yen

13. Nautilus 18KWG
"Ref.5811/1G-001"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 21,000,000 yen ⇒ - August 3rd: 21,000,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 9,900,000 yen

14. "Aquanaut" SS
"Ref.5167A-001"

☆ Purchase price comparison from the previous week

・ 2025 - July 27th: 9,200,000 yen ⇒ - August 3rd: 9,200,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +5,330,000 yen

15. "Aquanaut" 18KRG
"Ref.5167R-001"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 12,500,000 yen ⇒ - August 3rd: 12,500,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: 8,070,000 yen

16. "Aquanaut" 18KWG
"Ref. 5168G-001"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 12,000,000 yen ⇒ - August 3rd: 12,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +4,180,000 yen

[Audemars Piguet]

17. Royal Oak SS
"Ref.15510ST.OO.1320ST.06"

☆ Purchase price comparison from the previous week

・ 2025 - July 27th: 6,800,000 yen ⇒ - August 3rd: 6,800,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +2,675,000 yen

18. Royal Oak SS
"Ref. 15510ST.OO.1320ST.07 "

☆ Purchase price comparison from the previous week

・2025 - July 27th: 6,000,000 yen ⇒ - August 3rd: 6,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,875,000 yen

19. Royal Oak SS
"Ref. 15510ST.OO.1320ST.08 "

☆ Purchase price comparison from the previous week

・2025 - July 27th: 5,400,000 yen ⇒ - August 3rd: 5,400,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,275,000 yen

20. Royal Oak SS
"Ref. 15550ST.OO.1356ST.06 "

☆ Purchase price comparison from the previous week

・2025 - July 27th: 5,900,000 yen ⇒ - August 3rd: 5,900,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,940,000 yen

[Vacheron Constantin]

21. "Overseas" SS
"Ref.4520V/210A-B128"

☆Purchase price comparison from the previous week

・2025 - July 27th: 3,800,000 yen ⇒ - August 3rd: 3,800,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: -160,000 yen

summary

What did you think?

What did you think of the new brands and models we introduced this time?
High-end models are showing relatively stable movement. In particular, models such as the Nautilus and Aquanaut are popular classics and have maintained a high level of popularity. We will continue to introduce the models introduced here on a regular basis, so please look forward to them.

I hope that by reading this column, you will become at least a little interested in luxury watches.

See you later!