Buyback Rate -Latest version for July 2025-

Thank you very much for your continued patronage of Commit Ginza (hereinafter referred to as our store).

Now, we would like to reveal the latest version of our Buyback Rate ( July 2025 ) this month!

We will distribute the results of our survey every month , so please be sure to check them out.
Not only will you learn about our store's track record, but you'll also gain a deeper understanding of the watch situation!

So, what exactly is happening in the luxury watch industry?

Let's take a look at the latest buyback rate ( July 2025 ) and unravel the mystery.

Introduction

It is generally said that the value of industrial products (i.e. objects) decreases the moment they are purchased, but with the recent trend towards SDGs and the development of CtoC businesses, the secondary distribution market (resale market) has been attracting more and more attention every year.

Luxury watches are no exception, and the market is expanding steadily, with the number of second-hand watch buying stores rapidly increasing in Japan. So, what is the actual resale rate? What are the key points to keep in mind when buying and selling? To avoid losing out (i.e., to make sure you save even a little), please read on to the end as we explain the " buyback rate = resale rate " that will be revealed later!!

Buyback rate = resale rate at a typical watch store

As many of you may know, the buyback rate is calculated by the difference in price when a watch is sold again after it has been purchased. At a typical buyback store, this rate is said to be around 70% .

In other words, a watch purchased for 1 million yen can be bought for about 700,000 yen .
= Buyback rate = resale rate = 70 %.

What do you think about this figure of approximately 70% (i.e. a watch worth 1 million yen would become approximately 700,000 yen)?

" They'll buy it for that much? "

" They buy it for a surprisingly high price ."

" It's so expensive compared to clothes! "

Most people probably feel that the exchange rate is good and that they can sell their items for a high price.

However, when it comes to luxury watches, this idea is a bit outdated. In fact, there is a great possibility that you can get a higher price for your watch!

Commit Ginza's Buyback Rate = Resale Rate

What!?

An astonishing 112.9 % (June 2025: 113.3%)

This has been achieved!!

The average buyback guarantee at a typical watch store is about 70% . The difference is...

42.9 % = 429,000 yen !!

I think most people would think, "That's a lie! Isn't there some kind of trick behind it?"

Yes. Of course, I am not lying and am stating the facts, but there is a trick to this. And this is a very important point. Please take a good look at what I am about to say and deepen your understanding.

[★Super important★]
How can you maximize your buyback rate (= amount received when selling)?

The above data is only a part of our store's performance, but the majority of transactions within one year tend to have a repurchase rate below 100% , and approximately After a year and a half or more , the repurchase rate tends to gradually exceed 100% .

In other words, the longer you hold onto something, the higher the resale rate tends to be. The results are shown below.

As you can see, the majority of transactions are within a year and a half. While there are various reasons for each customer, the reality is that many people are losing money by short-term buying and selling.

When comparing products held for over a year and a half with those sold in less than a year and a half, there is a 22.1% difference. If you know there will be such a big difference, wouldn't you want to hold on to them for the long term?

Looking at it from another perspective, a resale rate of 112.9% means that you can wear a luxury watch for free and still get an additional 129,000 yen back.

Of course, external factors such as the increased demand for luxury watches and the rise in market prices due to the global rise in prices have played a major role in this result, but we believe that it is also the result of our store's sincere efforts to put customers first.

Finally, we would like to explain in detail why our store is able to achieve such an overwhelmingly high resale rate.

Why Commit Ginza boasts such an overwhelming resale rate

In short, we put our customers first - that is, buying at the highest price in Japan and selling at the lowest price - and by accurately determining the fair price - that is, the market value appropriate for each product, we have come to have a large number of loyal customers .

summary

To begin with , there are very few industrial products with a resale rate of over 100% . However, by thinking long-term rather than short-term, it is entirely possible to achieve a resale rate of over 100% for luxury watches.

However, what is even more important is that you "enjoy wearing it." Not only is it an asset, but it also has other positive aspects, such as elevating your status and giving you a sense of exhilaration. Why not come to our store and find a luxury watch that you can enjoy wearing and that will also become an asset to you?

We will continue to publish similar data every month, striving to provide you with as much satisfaction and peace of mind as possible when buying and selling luxury watches.