Good evening everyone.

This may be a bit sudden, but is there anything you usually pay attention to when choosing a luxury watch?

Luxury watches are generally referred to as such, but there are many models from various brands, and the number of types is considerable. Wouldn't you hate it if the luxury watch you bought from among the many available options ended up causing unpleasant memories because you ignored the time, place, and occasion ?

So this time, I would like to talk about how to choose a luxury watch that suits the occasion . I will introduce the best watches for each occasion and the points to avoid when choosing watches, so if you don't want to make a mistake when choosing a watch, don't know what kind of watch to choose, or want to know which watches are suitable for each occasion, please use this as a reference.

What is TPO for watches?

 What is TPO?
 『T』 = Time
 "P" = "Place"
 "O" = "Occasion": Scene

If you are a businessman, you have probably heard of the term " TPO." It refers to time, place, and occasion, and is often used when you need to dress, act, and speak appropriately depending on each situation.

Go to a wedding in a T-shirt and jeans
Not trimming your hair or beard when meeting with superiors or important customers
When meeting a business partner for the first time, talk to them in a casual manner, as if you were talking to a friend.
,,,

Of course, the time, place, and occasion are gradually changing these days, but I think most of you can generally understand that the above things are not acceptable .

In fact, luxury watches also have the same TPO. No matter how much everyone admires a brand watch, if it does not suit the TPO, it may be avoided. In Japan in particular, there is a strong tendency to value modesty and harmony over individuality, so this is a situation that we have no choice but to accept.

Of course, it's not something you have to wear strict or only on certain occasions, but it's good to know about it! That's how I think you should think of it. So, what is the best way to choose a luxury watch that suits the occasion? Let's take a look at it as a reference.

Points on the best watches and watches to avoid

Let's start by introducing the "best watches" for each occasion and "points on watches you should avoid."

Scene 1 [Wedding]

As you get older, you will be invited to more weddings, including those of friends, superiors, colleagues, and subordinates. What kind of watch is needed in such a celebratory atmosphere?

It used to be said that "it's better not to wear a wristwatch to a wedding." This is because a wedding is a day to forget about time and celebrate the bride and groom, so a wristwatch, which means you have to worry about time, was considered unnecessary. However, in modern times, watches are no longer just an item for checking the time, but have become a fashion item. In short, they are a part of your grooming. Furthermore, awareness of this etiquette itself is fading, so there is no need to worry about having to take it off at all costs.

However, a wedding is a celebration for the bride and groom, and although a certain degree of freedom in fashion is permitted, it is important to keep in mind the minimum level of etiquette. The main focus is on the bride and groom. Don't forget this and don't stand out too much. A dress watch with just the right amount of presence would be appropriate.

《The perfect watch》
A dress watch with just the right amount of presence

《Points to avoid when buying watches》
-An overly flashy model -The main focus is on the bride and groom!

The perfect watch

[Patek Philippe] "Calatrava"
"Ref.6119-001" 18KWG

[A. Lange & Söhne] Saxonia Moon Phase
"Ref.384.026"

[Rolex] "Datejust 36"
"Ref.126200"

Scene Ⅱ [Funeral][Funeral]

Separation is something we cannot avoid in life. Formal suits are the standard attire for funerals and memorial services, but what kind of watch is best to wear with them?

Basically, leather products that are reminiscent of killing animals have been considered a no-no at funerals and memorial services. Also, if the belt is a bracelet (stainless steel, gold, platinum, etc.), it can be conspicuous... It's a situation where you're stuck in a dead end. (laughs)

However, it is now accepted to a certain extent, and basically, as long as you choose a simple watch (regardless of shape), you will be fine. In particular, it is said that black leather strap models are the most suitable. The only thing to be careful of is the thickness of the case. Make sure to choose one that fits in your cuff.

《The perfect watch》
A simple watch (any shape)

《Points to avoid when buying watches》
・Models that are too flashy, such as those made of solid gold or decorated with diamonds ・Models with a thick case (that do not fit under the cuffs) ・Bright belts ・Belts made of materials that are too casual, such as nylon or rubber ・Avoid flashy accessories and other belongings

The perfect watch

[Breguet] "Classic"
"Ref.7147BB/29/9WU"

[Vacheron Constantin] "Patrimony"
"Ref.81180/000G-9117"

Scene Ⅲ【Business destination】

It's fine to wear a relatively casual watch to the office, but when it comes to a business trip, not just any watch is acceptable.

Relationships are very important when it comes to sales, such as the number of years you have known each other and the number of transactions. Generally, some people say that you should avoid watches that are too expensive, but when talking to people in high positions, such as company presidents or executives, many businessmen wear watches that match the status of the other person, and if the other person likes luxury watches, it may actually make a good impression.

It is also important for salesmen to dress well to give the other party a sense of security and to gain their trust. A watch that is too cheap can make the other party feel uneasy, so it is best to avoid choosing a watch that is too cheap. I think it's best to choose a watch that emphasizes the relationship (your company/position and the other person's company/position) . However, even if it's an expensive watch, it's best to avoid ones that are too flashy.

《The perfect watch》
・A watch that emphasizes relationships (your company/position and the other person's company/position)

《Points to avoid when buying watches》
・Watches that are too cheap ・Watches that are too flashy ・Watches that will completely reverse your relationship ・It's important to know your partner!!

The perfect watch

[Audemars Piguet] "Royal Oak"
"Ref.15450ST.OO.1256ST.02"

[Vacheron Constantin] "Overseas"
"Ref.4500V/110A-B128"

[Rolex] Explorer I
"Ref.214270"

[Omega] "Speedmaster"
"Ref.311.30.42.30.01.006"

summary

What did you think.

Just as the required clothing and behavior change depending on the time, place, and occasion, the most suitable luxury watch also changes. This does not mean that "just because it's a luxury watch, it can be used in any situation," but rather that by choosing the most suitable watch for the occasion, you can bring out the best in your watch.

Of course, the final decision is up to you, but by knowing this information, you can avoid any unpleasant experiences with your precious watch, and it may also help you decide which watch you want next. Therefore, we hope you will take this into consideration when considering a purchase.

I hope this article will help you choose the right watch.

see you!

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