Commit TV Yagi Column ≪【Rolex】Purchase price status of major current models≫

Good evening everyone!

Rolex reigns supreme as the symbol of luxury watches. Knowing how its market value fluctuates from week to week is one of the most important factors for watch enthusiasts and investors. In this column, we will compare the market prices of major Rolex models, including professional models, with their list prices and weekly purchase prices to bring you the latest market trends. We hope you will find this useful when buying and selling. We will also be posting this content every week, so be sure to check it out!

*This is the purchase price based on our research as of August 10, 2025. Please note that this is not a guaranteed price at the time of purchase.
*The market price fluctuates daily, so there may be a large discrepancy between the purchase price on the day you read the column and the price shown.
*The conditions are based on an item that is unused and has all accessories (warranty date is within the last month).
*Exchange rate on August 10: 1 dollar = 147 yen

Market purchase prices for all 31 models revealed!

1. Daytona SS
"Ref.126500LN" white dial

☆ Purchase price comparison from the previous week

・2025 - July 27th: 4,850,000 yen ⇒ - August 10th: 4,950,000 yen (+100,000 yen)

☆Price difference between purchase price and reference price

・Price difference: +2,600,400 yen

2. Daytona SS
"Ref.126500LN" black dial

☆ Purchase price comparison from the previous week

・2025 - July 27th: 4,320,000 yen ⇒ - August 10th: 4,300,000 yen (-20,000 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,950,400 yen

3. "Daytona" PT
"Ref. 126506"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 15,500,000 yen ⇒ - August 10th: 15,800,000 yen (+300,000 yen)

☆Price difference between purchase price and reference price

・Price difference: +4,148,800 yen

4. "Daytona" PT
"Ref.126506A" diamond index

☆Purchase price comparison from the previous week

・2025 - July 27: 17,490,000 yen ⇒ - August 10: 18,000,000 yen (+510,000 yen)

☆Price difference between purchase price and reference price

・Price difference: +5,416,000 yen

5. GMT-Master II Stainless Steel
"Ref.126710BLRO" Jubilee bracelet specification

☆Purchase price comparison from the previous week

・2025 - July 27th: 3,470,000 yen ⇒ - August 10th: 3,400,000 yen (-70,000 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,735,700 yen

6. GMT-Master II Stainless Steel
"Ref.126710BLNR" Jubilee bracelet specification

☆ Purchase price comparison from the previous week

・2025 - July 27th: 2,650,000 yen ⇒ - August 10th: 2,650,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 985,700 yen

7. GMT-Master II Stainless Steel
"Ref.126720VTNR" Jubilee bracelet specification

☆ Purchase price comparison from the previous week

・ 2025 - July 27th: 2,620,000 yen ⇒ - August 10th: 2,600,000 yen (-20,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 857,600 yen

8. GMT-Master II Stainless Steel
"Ref.126710GRNR" Jubilee bracelet specification

☆ Purchase price comparison from the previous week

・2025 - July 27th: 2,950,000 yen ⇒ - August 10th: 2,980,000 yen (+30,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,31 5,700 yen

9. GMT-Master II Stainless Steel/ERG
"Ref.126711CHNR"

・2025 - July 27th: 3,150,000 yen ⇒ - August 10th: 3,150,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 474,800 yen

10. Submariner SS
"Ref. 124060"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,780,000 yen ⇒ - August 10th: 1,820,000 yen (+40,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 419,700 yen

11. Submariner SS
"Ref. 126610LN"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 2,100,000 yen ⇒ - August 10th: 2,100,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 529,200 yen

12. Submariner SS
"Ref. 126610LV"

☆ Purchase price comparison from the previous week

・2025 - 7/27: 2,320,000 yen ⇒ ~810: 2,350,000 yen (+30,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 701,100 yen

13. Submariner SS/ YG
"Ref. 126613LB"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 2,800,000 yen ⇒ - August 10th: 2,800,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 218,300 yen

14. " Sea Dweller" SS
"Ref. 126600"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,900,000 yen ⇒ - August 10th: 1,900,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: -122,900 yen

15. "Sea - Dweller Deepsea D. Blue" SS
"Ref. 136660"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 2,250,000 yen ⇒ - August 10th: 2,250,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: 41,200 yen

16. Explorer 36 SS
"Ref. 124270"

☆Purchase price comparison from the previous week

・2025 - July 27th: 1,260,000 yen ⇒ - August 10th: 1,260,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +155,600 yen

17. Explorer 40 SS
"Ref. 224270"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,320,000 yen ⇒ - August 10th: 1,320,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +154,000 yen

18. Explorer II SS
"Ref.226570" white dial

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,650,000 yen ⇒ - August 10th: 1,650,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +172,700 yen

19. Explorer II SS
"Ref.226570" black dial

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,550,000 yen ⇒ - August 10th: 1,550,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: +72,700 yen

20. "Air King" SS
"Ref. 126900"

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,200,000 yen ⇒ - August 10th: 1,200,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 64,800 yen

21. Yacht -Master 40 SS
"Ref.126622" Bright Blue Dial

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,860,000 yen ⇒ - August 10th: 1,860,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +2 4,100 yen

22. Yacht - Master 40 SS
"Ref.126622" Slate dial

☆Purchase price comparison from the previous week

・2025 - July 27th: 2,200,000 yen ⇒ - August 10th: 2,200,000 yen (±0 yen )

☆Price difference between purchase price and reference price

・Price difference: +364,100 yen

23. Oyster Perpetual 41 SS
"Ref.124300" Celebration motif dial

☆Purchase price comparison from the previous week

・2025 - July 27th: 2,700,000 yen ⇒ - August 10th: 2,700,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,719,900 yen

24. Oyster Perpetual 41 SS
"Ref.124300" Green Dial

・2025 - July 27th: 1,320,000 yen ⇒ - August 27th: 1,290,000 yen (-30,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 309,900 yen

25. Oyster Perpetual 36 SS
"Ref.126000" Celebration motif dial

☆ Purchase price comparison from the previous week

・2025 - July 27th: 2,160,000 yen ⇒ - August 10th: 2,160,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,227,200 yen

26. Oyster Perpetual 36 SS
"Ref.126000" Turquoise dial

☆ Purchase price comparison from the previous week

・2025 - July 27th: 2,050,000 yen ⇒ - August 10th: 2,050,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,117,200 yen

27. Oyster Perpetual 36 SS
"Ref.126000" Candy Pink Dial

☆ Purchase price comparison from the previous week

・ 2025 - July 27th: 1,460,000 yen ⇒ - August 10th: 1,460,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +527,200 yen

28. Datejust 41 SS
"Ref.126334" Slate Roman dial with Jubilee bracelet

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,980,000 yen ⇒ - August 10th: 1,980,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 34 6,500 yen

29. Datejust 41 SS
"Ref. 126334" Mint green dial with Jubilee bracelet

☆ Purchase price comparison from the previous week

・2025 - July 27th: 2,130,000 yen ⇒ - August 10th: 2,200,000 yen (+70,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 56 6,500 yen

30. Datejust 36 SS
"Ref.126234" Slate Roman dial with Jubilee bracelet

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,600,000 yen ⇒ - August 10th: 1,600,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 20 0,800 yen

31. " Datejust 36" SS
"Ref. 126234" Mint green dial with Jubilee bracelet

☆ Purchase price comparison from the previous week

・2025 - July 27th: 1,660,000 yen ⇒ - August 10th: 1,660,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 26 0,800 yen

summary

What did you think?

As August began, the market has tended to rise overall from the beginning. As a result, stores and the industry as a whole seem to be bustling. This week has seen a slight calm, but the trend is still good, and we are looking forward to seeing how it develops in the future.
By model, the prices of popular models such as the Daytona Ice Blue have risen significantly, and the market price tends to be considered favorable.
If you are considering selling or purchasing a watch, now is a good time, so please feel free to contact us.

I hope that by reading this column, you will become at least a little interested in luxury watches.

See you later!