Commit TV Yagi Column ≪【Rolex】Purchase price status of major current models≫

Good evening everyone!

Rolex reigns as the symbol of luxury watches, followed by Patek Philippe, Audemars Piguet, and Vacheron Constantin, which are known as the world's three greatest watch brands.
Knowing how market value fluctuates from week to week is one of the most important factors for watch enthusiasts and investors. In this column, we will compare the list price and weekly purchase price of solid gold Rolex models and major models from the world's three major watch brands, and deliver the latest market trends. We hope you will find this useful when buying and selling. We will also be posting this content every week, so be sure to check it out!

*These are the purchase prices based on our research as of August 17, 2025. Please note that these are not guaranteed prices at the time of purchase.
*The market price fluctuates daily, so there may be a large discrepancy between the purchase price on the day you read the column and the price shown.
*The conditions are based on an item that is unused and has all accessories (warranty date is within the last month).
*Exchange rate on August 17: 1 dollar = 147 yen

Market purchase prices for all 21 models revealed!

1. "Daytona" 18KERG
"Ref.126505" Sanddust x Black

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 7,500,000 yen ⇒ - August 18: 7,800,000 yen (+300,000 yen)

☆Price difference between purchase price and reference price

・Price difference: 177,000 yen

2. "Daytona" 18KYG
"Ref.126508" Green

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 12,000,000 yen ⇒ - August 17: 12,000,000 yen (+0 yen)

☆Price difference between purchase price and reference price

・Price difference: +4,891,800 yen

3. Daytona 18KWG
"Ref.126509" Black x Steel

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 6,700,000 yen ⇒ - August 17: 6,700,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: -923,000 yen

4. "Daytona" 18KRG
"Ref.126515LN " Black x Sanddust

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 6,200,000 yen ⇒ - August 17: 6,200,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: +429,400 yen

5. Daytona 18K Yellow Gold
"Ref.126518LN" Champagne x Black

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 7,500,000 yen ⇒ - August 17: 7,500,000 yen (+0 yen)

☆Price difference between purchase price and reference price

・Price difference: +2,008,800 yen

6. "Daytona" 18KWG
"Ref.126519LN" Steel x Black

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 6,700,000 yen ⇒ - August 17: 6,700,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 929,400 yen

7. GMT Master II SS x 18KYG
"Ref.126713GRNR" Jubilee bracelet specification

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 3,230,000 yen ⇒ - August 17: 3,150,000 yen (-80,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 427,500 yen

8. GMT-Master II Stainless Steel
"Ref.126710GRNR" Jubilee bracelet specification

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 6,100,000 yen ⇒ - August 17: 6,100,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: -449,400 yen

9. Sky-Dweller SS/WG
"Ref.336934" Mint Green

・2025 - August 3: 3,540,000 yen ⇒ - August 17: 3,700,000 yen (+160,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,227,200 yen

10. Sky-Dweller SS/WG
"Ref.336934" Blue

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 3,250,000 yen ⇒ - August 17: 3,250,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 777,200 yen

[Patek Philippe]

11. "Nautilus" SS
"Ref.5711/1A-010"

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 16,000,000 yen ⇒ - August 17: 16,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 12,128,000 yen

12. "Nautilus Petit Complication" SS
"Ref.5712/1A-001"

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 18,500,000 yen ⇒ - August 17: 19,000,000 yen (+500,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 10,880,000 yen

13. Nautilus 18KWG
"Ref.5811/1G-001"

☆ Purchase price comparison from two weeks ago

・ 2025 - August 3: 21,000,000 yen ⇒ - August 17: 21,000,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 9,900,000 yen

14. "Aquanaut" SS
"Ref.5167A-001"

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 9,200,000 yen ⇒ - August 17: 9,200,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +5,330,000 yen

15. "Aquanaut" 18KRG
"Ref.5167R-001"

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 12,500,000 yen ⇒ - August 17: 12,500,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: 8,070,000 yen

16. "Aquanaut" 18KWG
"Ref. 5168G-001"

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 12,000,000 yen ⇒ - August 17: 12,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +4,180,000 yen

[Audemars Piguet]

17. Royal Oak SS
"Ref.15510ST.OO.1320ST.06"

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 6,800,000 yen ⇒ - August 17: 6,800,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +2,675,000 yen

18. Royal Oak SS
"Ref. 15510ST.OO.1320ST.07 "

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 6,000,000 yen ⇒ - August 17: 6,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,875,000 yen

19. Royal Oak SS
"Ref. 15510ST.OO.1320ST.08 "

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 5,400,000 yen ⇒ - August 17: 5,400,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,275,000 yen

20. Royal Oak SS
"Ref. 15550ST.OO.1356ST.06 "

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 5,900,000 yen ⇒ - August 17: 5,900,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,940,000 yen

[Vacheron Constantin]

21. "Overseas" SS
"Ref.4520V/210A-B128"

☆ Purchase price comparison from two weeks ago

・2025 - August 3: 3,800,000 yen ⇒ - August 17: 3,800,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: -160,000 yen

summary

What did you think?

Overall, I think there are many models whose prices have not changed compared to two weeks ago.
Among these, the Nautilus Petite Complication has shown significant growth, indicating high demand. The Daytona Ref. 126505 in sanddust and black has also seen its price rise for two consecutive weeks due to its limited availability and high popularity. We'll be keeping a close eye on future trends in this area, and hope to see further price increases for other models.

I hope that by reading this column, you will become at least a little interested in luxury watches.

See you later!