Commit TV Yagi Column ~When is the best time to buy a Rolex?!~

Its popularity is among the highest in the entire luxury watch industry. Its high asset value means that if the market price of the Daytona were to collapse, it would be no exaggeration to say that the market price of the watch industry would collapse.

<Price Trend Graph>
"Ref.116500N" *Current "Ref.116520" *One generation ago "Ref.16520" *Two generations ago

Explorer I

One of the most classic Rolex models is the Explorer I.

Its simple design makes it a watch that everyone wants to own, regardless of the occasion. It is also a popular model that is often chosen as a first Rolex due to its price.

<Price Trend Graph>
"Ref.214270" *One generation ago "Ref.114270" *Two generations ago

Submariner

The Rolex Submariner is unparalleled among diver's watches

Its established design is popular with all generations and is a versatile watch that fits any occasion. Along with the Daytona, it is one of the most popular Rolex models.

<Price Trend Graph>
"Ref.126610LN" *Current "Ref.116610LN" *One generation ago "Ref.16610" *Two generations ago "Ref.124060" *Current "Ref.114060" *One generation ago "Ref.14060M" *Two generations ago

Two points that can be seen from market trends

Ⅰ. Long-term popularity and stable market price

The most important thing that all graphs have in common is

[ Long-term popularity and stable market price ]

The Daytona, Explorer I, and Submariner are models that are undoubtedly familiar to anyone who is interested in luxury watches and has come across the Rolex brand.

Although there are times when the market price drops, overall (over the long term) it has tended to rise, which can be said to reflect the recognition and popularity of the Rolex brand.

"supplement"
When a major economic shock occurs, such as the Lehman Shock or the current coronavirus, the market tends to fluctuate significantly. However, after a temporary decline, prices tend to rise again, which shows that there is a lot of demand and that the asset value is significant.

II. Price fluctuations due to new model announcements

Even the Explorer I, which had been rising slowly, has only seen a sudden increase in price in the past year or so. How did it rise?

[ Price fluctuations due to the announcement of a new model ]

New model announced = current model discontinued

When the Daytona Ref. 116500LN was released, the market price of the two-generation-old Ref. 16520 rose significantly. In this way, when a new model of a popular model is released, the market price of discontinued models fluctuates. Furthermore, because new models of popular models have a premium feel that they cannot be obtained immediately, the price almost always rises the moment they are released, and then when units start to appear on the market, the price that had risen too much settles down and the market price starts to fall. This phenomenon is the reason why not only discontinued models generally rise in price, but also new models can rise in price depending on their popularity.

In addition, there are models such as the current Daytona model "Ref. 116500LN" that have temporarily stabilized and then risen in price. This is a sign that the model is genuinely attractive and in high demand.

Conclusion

[Rolex] We have looked at the price fluctuation graphs for the three main sports models and explained the key points.

The market continues to rise

I think you understand that.

For the models that we were not able to introduce this time, the professional models (sports models) of Rolex have basically shown the same trend. Of course, there are temporary rises and falls in the market price, but from a long-term perspective, the prices have generally continued to rise.

Here comes another very important point.

Long-term perspective

Nowadays, there are many people who try to quickly resell their items for a profit, but by taking this long-term perspective , you can use them for a long time, cherish them, and still see their value not decrease, or even increase. Such wonderful things can happen.

In short, you can enjoy Rolex. Its popularity is steadily increasing every year.

The sooner you buy, the better

It can be said that.

With that in mind, the answer to the question, "When is the best time to buy a Rolex?"

"now!!"

This means that.

summary

What did you think.

When buying a Rolex, many people are so concerned about the market price at the time that they hesitate to make a purchase. However, while you are hesitating, the price is likely to rise. In fact, the more time passes, the higher the price goes up.

Actually, there is an interesting story.

" I should have bought it then... " " I could have bought it for OO million yen XX years ago... "

I think this is something that many people would sympathize with if you asked the luxury watch lovers around you.

Of course, it is best to use the watch you purchase for as long as possible. However, when it comes to Rolex, the value will not decrease and may even increase. Wouldn't it be great if there was an aspect like this?

I hope this information will be helpful to those of you who are undecided about purchasing.

see you!!