Commit TV Yagi Column ≪【Rolex】Purchase price status of major current models≫
監修者Takayuki Yagi
Main High-End Models｜Weekly Market Report
※The reference purchase prices listed in this column are based on our company's research as of March 22, 2026. Market conditions fluctuate daily and may differ significantly from the prices on the day you view this. ※The purchase price conditions are based on unused items with complete accessories (warranty card dated within 1 month). ※Exchange rate at the time of column publication: 1 dollar = 159 yen
Rolex, the epitome of luxury watches, and Patek Philippe, Audemars Piguet, and Vacheron Constantin, known as the "Big Three" watch brands. The market value created by these brands is not just "price information," but also an indicator of asset value and status for enthusiasts, and a sign of a dynamic market for investors. In this column, we track market changes and trends by comparing the list prices and latest purchase prices of mainly Rolex gold models and the Big Three's key models on a weekly basis. This content is useful not only for those considering selling or buying, but also for those who want to know "which models are currently valued in the market." We will be publishing this every week, so please make it a habit to check it out for hints on your next move.
126500LN White
Reference Purchase Price
As of 2026/03/15
5,750,000 yen
As of 2026/03/22
5,800,000 yen
Difference
＋50,000 yen
Reference List Price
2,499,200 yen
Difference from List Price
＋3,300,800 yen
126500LN Black
Reference Purchase Price
As of 2026/03/15
5,050,000 yen
As of 2026/03/22
5,150,000 yen
Difference
＋100,000 yen
Reference List Price
2,499,200 yen
Difference from List Price
＋2,650,800 yen
126506
Reference Purchase Price
As of 2026/03/15
19,000,000 yen
As of 2026/03/22
19,000,000 yen
Difference
±0 yen
Reference List Price
12,544,400 yen
Difference from List Price
＋6,455,600 yen
126506A
Reference Purchase Price
As of 2026/03/15
21,000,000 yen
As of 2026/03/22
21,000,000 yen
Difference
±0 yen
Reference List Price
13,524,500 yen
Difference from List Price
＋7,475,500 yen
126710BLRO Jubilee
Reference Purchase Price
As of 2026/03/15
4,250,000 yen
As of 2026/03/22
4,300,000 yen
Difference
＋50,000 yen
Reference List Price
1,780,900 yen
Difference from List Price
＋2,519,100 yen
126710BLNR Jubilee
Reference Purchase Price
As of 2026/03/15
3,000,000 yen
As of 2026/03/22
3,050,000 yen
Difference
＋50,000 yen
Reference List Price
1,780,900 yen
Difference from List Price
＋1,269,100 yen
126720VTNR Jubilee
Reference Purchase Price
As of 2026/03/15
2,800,000 yen
As of 2026/03/22
2,800,000 yen
Difference
±0 yen
Reference List Price
1,862,300 yen
Difference from List Price
＋937,700 yen
126710GRNR Jubilee
Reference Purchase Price
As of 2026/03/15
3,360,000 yen
As of 2026/03/22
3,350,000 yen
Difference
−10,000 yen
Reference List Price
1,780,900 yen
Difference from List Price
＋1,569,100 yen
126711CHNR
Reference Purchase Price
As of 2026/03/15
3,550,000 yen
As of 2026/03/22
3,550,000 yen
Difference
±0 yen
Reference List Price
2,907,300 yen
Difference from List Price
＋642,700 yen
124060
Reference Purchase Price
As of 2026/03/15
1,980,000 yen
As of 2026/03/22
1,980,000 yen
Difference
±0 yen
Reference List Price
1,494,900 yen
Difference from List Price
＋485,100 yen
126610LN
Reference Purchase Price
As of 2026/03/15
2,300,000 yen
As of 2026/03/22
2,300,000 yen
Difference
±0 yen
Reference List Price
1,683,000 yen
Difference from List Price
＋617,000 yen
126610LV
Reference Purchase Price
As of 2026/03/15
2,480,000 yen
As of 2026/03/22
2,450,000 yen
Difference
−30,000 yen
Reference List Price
1,764,400 yen
Difference from List Price
＋685,600 yen
126613LB
Reference Purchase Price
As of 2026/03/15
3,150,000 yen
As of 2026/03/22
3,150,000 yen
Difference
±0 yen
Reference List Price
2,809,400 yen
Difference from List Price
＋340,600 yen
126600
Reference Purchase Price
As of 2026/03/15
2,000,000 yen
As of 2026/03/22
2,000,000 yen
Difference
±0 yen
Reference List Price
2,156,000 yen
Difference from List Price
−156,000 yen
136660 D-Blue
Reference Purchase Price
As of 2026/03/15
2,450,000 yen
As of 2026/03/22
2,450,000 yen
Difference
±0 yen
Reference List Price
2,352,900 yen
Difference from List Price
＋97,100 yen
124270 36mm
Reference Purchase Price
As of 2026/03/15
1,350,000 yen
As of 2026/03/22
1,350,000 yen
Difference
±0 yen
Reference List Price
1,177,000 yen
Difference from List Price
＋173,000 yen
224270 40mm
Reference Purchase Price
As of 2026/03/15
1,450,000 yen
As of 2026/03/22
1,450,000 yen
Difference
±0 yen
Reference List Price
1,241,900 yen
Difference from List Price
＋208,100 yen
226570 White
Reference Purchase Price
As of 2026/03/15
1,850,000 yen
As of 2026/03/22
1,850,000 yen
Difference
±0 yen
Reference List Price
1,576,300 yen
Difference from List Price
＋273,700 yen
226570 Black
Reference Purchase Price
As of 2026/03/15
1,750,000 yen
As of 2026/03/22
1,750,000 yen
Difference
±0 yen
Reference List Price
1,576,300 yen
Difference from List Price
＋173,700 yen
126900
Reference Purchase Price
As of 2026/03/15
1,200,000 yen
As of 2026/03/22
1,200,000 yen
Difference
±0 yen
Reference List Price
1,208,900 yen
Difference from List Price
−8,900 yen
126622 Blue
Reference Purchase Price
As of 2026/03/15
1,860,000 yen
As of 2026/03/22
1,860,000 yen
Difference
±0 yen
Reference List Price
1,960,200 yen
Difference from List Price
−100,200 yen
126622 Slate
Reference Purchase Price
As of 2026/03/15
2,500,000 yen
As of 2026/03/22
2,500,000 yen
Difference
±0 yen
Reference List Price
1,960,200 yen
Difference from List Price
＋539,800 yen
124300 Celebration
Reference Purchase Price
As of 2026/03/15
3,000,000 yen
As of 2026/03/22
3,000,000 yen
Difference
±0 yen
Reference List Price
980,100 yen
Difference from List Price
＋2,019,900 yen
124300 Green
Reference Purchase Price
As of 2026/03/15
1,330,000 yen
As of 2026/03/22
1,330,000 yen
Difference
±0 yen
Reference List Price
980,100 yen
Difference from List Price
＋349,900 yen
126000 Celebration
Reference Purchase Price
As of 2026/03/15
2,500,000 yen
As of 2026/03/22
2,500,000 yen
Difference
±0 yen
Reference List Price
918,500 yen
Difference from List Price
＋1,581,500 yen
126000 Turquoise
Reference Purchase Price
As of 2026/03/15
2,400,000 yen
As of 2026/03/22
2,400,000 yen
Difference
±0 yen
Reference List Price
996,600 yen
Difference from List Price
＋1,403,400 yen
126000 Candy Pink
Reference Purchase Price
As of 2026/03/15
1,650,000 yen
As of 2026/03/22
1,650,000 yen
Difference
±0 yen
Reference List Price
996,600 yen
Difference from List Price
＋653,400 yen
126334 Slate Roman Jubilee
Reference Purchase Price
As of 2026/03/15
2,650,000 yen
As of 2026/03/22
2,650,000 yen
Difference
±0 yen
Reference List Price
1,764,400 yen
Difference from List Price
＋885,600 yen
126334 Mint Green Jubilee
Reference Purchase Price
As of 2026/03/15
2,750,000 yen
As of 2026/03/22
2,750,000 yen
Difference
±0 yen
Reference List Price
1,764,400 yen
Difference from List Price
＋985,600 yen
126234 Slate Roman Jubilee
Reference Purchase Price
As of 2026/03/15
1,630,000 yen
As of 2026/03/22
2,050,000 yen
Difference
＋420,000 yen
Reference List Price
1,502,600 yen
Difference from List Price
＋547,400 yen
126234 Mint Green Jubilee
Reference Purchase Price
As of 2026/03/15
1,900,000 yen
As of 2026/03/22
2,100,000 yen
Difference
＋200,000 yen
Reference List Price
1,502,600 yen
Difference from List Price
＋597,400 yen
Summary
The overall trend has been stable recently. Of course, there are ups and downs depending on the model, but overall, the trend is good, so I'm very much looking forward to next week's market conditions. There were price revisions, but I will continue to pay close attention to how they affect the market. If you are considering selling, please contact us. I hope this column has piqued your interest in luxury watches. See you next time!
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