Commit TV Yagi Column ≪【Rolex】Purchase price status of major current models≫

Good evening everyone!

Rolex reigns as the symbol of luxury watches, followed by Patek Philippe, Audemars Piguet, and Vacheron Constantin, which are known as the world's three greatest watch brands.
Knowing how market value fluctuates from week to week is one of the most important factors for watch enthusiasts and investors. In this column, we will compare the list price and weekly purchase price of solid gold Rolex models and major models from the world's three major watch brands, and deliver the latest market trends. We hope you will find this useful when buying and selling. We will also be posting this content every week, so be sure to check it out!

* These are the purchase prices based on our research as of September 7, 2025. Please note that these are not guaranteed prices at the time of purchase.
*The market price fluctuates daily, so there may be a large discrepancy between the purchase price on the day you read the column and the price shown.
*The conditions are based on an item that is unused and has all accessories (warranty date is within the last month).
*Exchange rate on September 7th: 1 dollar = 147 yen

Market purchase prices for all 21 models revealed!

1. "Daytona" 18KERG
"Ref.126505" Sanddust x Black

☆Purchase price comparison

・2025 - August 17: 7,800,000 yen ⇒ - September 7: 7,800,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: 177,000 yen

2. "Daytona" 18KYG
"Ref.126508" Green

☆Purchase price comparison

・2025 - August 17: 12,000,000 yen ⇒ - September 7: 12,000,000 yen (+0 yen)

☆Price difference between purchase price and reference price

・Price difference: +4,891,800 yen

3. Daytona 18KWG
"Ref.126509" Black x Steel

☆Purchase price comparison

・2025 - August 17: 6,700,000 yen ⇒ - September 7: 7,000,000 yen (+300,000 yen)

☆Price difference between purchase price and reference price

・Price difference: -623,000 yen

4. "Daytona" 18KRG
"Ref.126515LN " Black x Sanddust

☆Purchase price comparison

・2025 - August 17: 6,200,000 yen ⇒ - September 7: 6,300,000 yen (+100,000 yen)

☆Price difference between purchase price and reference price

・Price difference: +529,400 yen

5. Daytona 18K Yellow Gold
"Ref.126518LN" Champagne x Black

☆Purchase price comparison

・2025 - August 17: 7,500,000 yen ⇒ - September 7: 7,500,000 yen (+0 yen)

☆Price difference between purchase price and reference price

・Price difference: +2,008,800 yen

6. "Daytona" 18KWG
"Ref.126519LN" Steel x Black

☆Purchase price comparison

・2025 - August 17: 6,700,000 yen ⇒ - September 7: 7,000,000 yen (+300,000 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,229,400 yen

7. GMT Master II SS x 18KYG
"Ref.126713GRNR" Jubilee bracelet specification

☆Purchase price comparison

・2025 - August 17th: 3,150,000 yen ⇒ - September 7th: 3,150,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 427,500 yen

8. GMT-Master II Stainless Steel
"Ref.126710GRNR" Jubilee bracelet specification

☆Purchase price comparison

・ 2025 - August 17th: 6,100,000 yen ⇒ - September 17th: 6,100,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: -449,400 yen

9. Sky-Dweller SS/WG
"Ref.336934" Mint Green

・2025 - August 17th: 3,700,000 yen ⇒ - September 7th: 3,700,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,227,200 yen

10. Sky-Dweller SS/WG
"Ref.336934" Blue

☆Purchase price comparison

・2025 - August 17th: 3,250,000 yen ⇒ - September 7th: 3,250,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 777,200 yen

[Patek Philippe]

11. "Nautilus" SS
"Ref.5711/1A-010"

☆ Purchase price comparison

・2025 - August 17th: 16,000,000 yen ⇒ - September 7th: 16,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 12,128,000 yen

12. "Nautilus Petit Complication" SS
"Ref.5712/1A-001"

☆Purchase price comparison

・2025 - August 17: 19,000,000 yen ⇒ - September 7: 19,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 10,880,000 yen

13. Nautilus 18KWG
"Ref.5811/1G-001"

☆Purchase price comparison

・ 2025 - August 17: 21,000,000 yen ⇒ - September 7: 21,000,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 9,900,000 yen

14. "Aquanaut" SS
"Ref.5167A-001"

☆Purchase price comparison

・2025 - August 17: 9,200,000 yen ⇒ - September 7: 9,200,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +5,330,000 yen

15. "Aquanaut" 18KRG
"Ref.5167R-001"

☆Purchase price comparison

・2025 - August 17th: 12,500,000 yen ⇒ - September 7th: 12,500,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: 8,070,000 yen

16. "Aquanaut" 18KWG
"Ref. 5168G-001"

☆ Previous purchase price comparison

・2025 - August 17: 12,000,000 yen ⇒ - September 7: 12,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +4,180,000 yen

[Audemars Piguet]

17. Royal Oak SS
"Ref.15510ST.OO.1320ST.06"

☆Purchase price comparison

・2025 - August 17: 6,800,000 yen ⇒ - September 7: 6,800,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +2,675,000 yen

18. Royal Oak SS
"Ref. 15510ST.OO.1320ST.07 "

☆Purchase price comparison

・2025 - August 17: 6,000,000 yen ⇒ - September 7: 6,000,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,875,000 yen

19. Royal Oak SS
"Ref. 15510ST.OO.1320ST.08 "

☆Purchase price comparison

・2025 - August 17th: 5,400,000 yen ⇒ - September 7th: 5,400,000 yen (± 0 yen)

☆Price difference between purchase price and reference price

・Price difference: +1,275,000 yen

20. Royal Oak SS
"Ref. 15550ST.OO.1356ST.06 "

☆Purchase price comparison

・2025 - August 17: 5,900,000 yen ⇒ - September 7: 5,900,000 yen (±0 yen)

☆Price difference between purchase price and reference price

・Price difference: + 1,940,000 yen

[Vacheron Constantin]

21. " Overseas " SS
"Ref.4520V/210A-B128"

☆Purchase price comparison

・ 2025 - August 17th: 3,800,000 yen ⇒ - September 7th: 4,050,000 yen (+250,000 yen)

☆Price difference between purchase price and reference price

・Price difference: 90,000 yen

summary

What did you think?

The overall market has been calm and stable over the past few weeks.
Among these, there has been a surge in activity for the white gold Daytona, and its value is rising. Current Overseas models are also becoming less common, and even after they arrive, they are selling quickly, which has led to a rise in market prices. Prices for the Nautilus, Aquanaut, and Royal Oak remain stable at high levels, so this is a good time for those still considering selling. We look forward to hearing from you.

I hope that by reading this column, you will become at least a little interested in luxury watches.

See you later!