The Day-Date was born in 1956 as the world's first wristwatch that displays the date and the day of the week in full. It is Rolex's highest-end model, available only in rare materials such as gold and platinum, and the bracelet that comes with it is called the "President Bracelet" after it was sent to the then US President Eisenhower. The wide variety of dial designs is also one of its attractions, and continues to fascinate many Rolex fans.
