Commit TV Yagi Column ~ Abnormal situation occurs with the current "Daytona" "Ref. 116500LN" ~

Good evening everyone!

2022 has just begun, but the watch industry has already been buzzing with activity.

At the center of it all is Rolex, the giant of luxury watches that you all know.

On January 1st, prices were raised, mainly for SS (stainless steel) models. The series of price hikes in just six months came as a shock to many, but it also led to an abnormal rise in market prices.

The one that has attracted the most attention is the “King of” Rolex, the Daytona .

The market price of "Oyster Perpetual" (Turquoise) was also broadcast on Commit TV the other day.

alike,

~An abnormal situation is occurring~

That's right.

This time, I would like to explain the market price of the Daytona "Ref. 116500LN" . Please stay with me until the end.

"Daytona" "Ref. 116500LN"

The current Daytona, Ref. 116500LN, was released in 2016.

The bezel has been changed from stainless steel to Cerachrom, which is more corrosion-resistant and scratch-resistant, making this model even more stylish. It is a perfect fusion of Rolex's cutting-edge technology and sophisticated design, and is highly regarded as the brand's greatest masterpiece to date.

It is no exaggeration to say that this is the most popular Rolex model, and it is hard to find in official stores these days. In particular, the white dial has a black sub-dial, and the color of the bezel makes it extremely popular.

"New price"

...About 10% increase

It has finally surpassed 1.5 million. To be honest, I think the price has gone up quite a bit. However, it has been popular on the second hand market for a long time, and considering the price and demand, it may be a fair price.

By the way, the SS (stainless steel) material of most professional models (sports models) has increased by about 10%.

⇩⇩For more details, please see this column⇩⇩

https://www.commit-watch.co.jp/column/rolex-new-price/

"Latest market price"

Sorry to keep you waiting.

We would like to announce the market price of the "Ref. 116500LN," which has skyrocketed in price since the beginning of the year.

There you go!!!

White dial: Approx. 4.3 million to approx. 5.8 million

Black dial: Approx . 3.8 million to approx. 5.2 million
Actual price in November 2021 (unused item) ⇒ Actual price in January 2022 (unused item, most recent guarantee)

It has finally surpassed the 5 million yen mark. To be honest, I can't help but be shocked at how much it has risen in just two months! At the end of last year, it was already rising significantly, but I never expected it to go even higher...

By the way, the actual market price one year ago in January 2021 was "White: about 3.3 million yen" and "Black: about 2.9 million yen", so it's about 1.8 times higher . I wonder how much it will be when I write the same article next year! I can't wait to find out.

"Factors behind price rise"

What is the factor that caused this sudden price rise ?

Of course, it is difficult to say the exact reason, and it can simply be said to be a matter of supply and demand, but I would like to talk about some of the factors that I believe are contributing factors.

[Price increase]

First of all, as mentioned above, the list price has increased. This is common to most models, and it is inevitable that this will have an impact on the second-hand market.

[Discontinuation Rumors]

Especially in the past few years, each model has been equipped with a new movement, so it is said that the "Cal. 4130" installed in the "Daytona" will be changed soon!

[Prices rise across the watch industry]

The aspect of watches as physical assets is becoming very strong, and the watch industry as a whole is showing a rapid rise in prices. As someone who actually deals with customers at the store, I have also experienced a sudden increase in inquiries about purchases. Prices have been rising before, but I don't think we've seen such a sudden increase in prices.

summary

Over the past two weeks, we have been talking about the rising prices of Rolex watches.

While writing this article, I felt like I was once again being shown the potential of the Daytona. And I also wanted it to be purely cool (laughs).

Is this a watch bubble? Or is it just another step in the upward trend? There will likely be many more exciting developments to come before and after the new product announcements in April, so let's all have fun watching what's happening. We'll be sure to write an article about it and share it with you in the form of a video.

see you!