Commit TV Yagi Column ~ 4 Luxury Watch Brands You Want to Pass Down to Your Kids ~

"Watches are things that are passed down"

This is how I think of watches.
If properly maintained, a luxury mechanical watch can last a lifetime. And the history of that watch will be woven by its next owner. Is there anything more wonderful than that?
This is surely one of the greatest achievements a watch can achieve.
It is difficult to use clothes or cars for a lifetime. Watches are an item that can be used for a long time, so much so that they can be said to be an exception among the items we use every day.

With this in mind, today I would like to introduce , as the title suggests, " 4 brands you'll want to pass on to your children."
Of course, people purchase and use jewelry for their own personal use, but I think there are also many people who want to pass it on to their sons or grandchildren.

So what kind of brands are actually recommended? We hope you can find a brand that you really want to inherit from among these.

①Patek Philippe

Patek Philippe's commitment to International Customer Service is best expressed by its pledge to service, repair and restore any Patek Philippe timepiece, no matter how old it is. We believe that the knowledge and skills required to service, repair and restore a watch are just as important as those required to create a new one. That's why all servicing is carried out exclusively by rigorously trained and certified watchmakers.

*See the official Patek Philippe website

Patek Philippe has declared its "lifetime warranty" and has earned trust around the world. This "lifetime warranty" has built the brand image of "Patek Philippe = a watch for life." It is filled with the passionate desire for the great tradition to be passed down not only to the first generation, but also to children and grandchildren.

*Recommended models: Nautilus, Aquanaut, Calatrava

②Audemars Piguet

Audemars Piguet is more than a company: it remains an independent, family-run business, responsible for passing on to future generations the framework of knowledge and skills that began in Le Brassus in 1875.

Olivier Audemars, Vice Chairman of the Board of Directors

*See Audemars Piguet official website

Like Patek Philippe, which we introduced earlier, Audemars Piguet is one of the top brands that declares a "lifetime warranty." It is a rare family-run brand among the many watch brands, and is a brand that has truly woven tradition and history. I think that passing down such an Audemars Piguet watch to your children and grandchildren is the greatest joy.

*Recommended model: Royal Oak

③IWC

With around 200 watchmakers and technicians in 25 countries around the world dedicated to repair and maintenance, IWC is able to service any timepiece produced since the company was founded in 1868. IWC also keeps detailed records of every product it has put on the market since 1885, allowing any detail to be verified.

*See the IWC official website

Like the two brands mentioned above, IWC is also a historic brand that boasts a "lifetime warranty."

Apart from the top brands, it is rare to find a brand that offers a "lifetime warranty", and this brand has also been loved by generations. With over 200 watchmakers and technicians in 25 countries around the world, the company is dedicated to repairing and maintaining watches of any era since its founding in 1868.

IWC is often described as "simple and sturdy," and I believe this is a watch that should be passed down to future generations, just as that image suggests.

*Recommended model: Portuguese

④Rolex

Rolex watches have been loved throughout the ages, and each and every one of them has an important meaning that goes beyond the value of their materials.

Whether it's been passed down from generation to generation, a mark of success or received as a gift, a Rolex watch becomes an emotional symbol that marks special moments in life.

*See the official Rolex website

Among all watch brands in the world today, there is no brand more recognized than Rolex. The status of wearing this watch is an irreplaceable joy. It is also recognized worldwide as a real asset, making it the best brand to pass down. Rolex, which combines overwhelming brand power, high quality, and asset value, is sure to become a family heirloom.

Recommended models: Daytona, Submariner, GMT Master

summary

What did you think of the four brands we introduced this time?

It must be exciting to imagine that just one watch could be passed down for over 100 years.

Walking through life together, and having your children and grandchildren take over from there - that's exactly what a man wants.

Of course, the decision to buy a luxury watch is often expensive, and it is not an easy one to make. At times like these, knowing that you can pass it on to your children and grandchildren gives you a strong push in the right direction.

We hope that after reading this column, you will be inspired to pass down luxury watches to your next generation and enjoy the luxury watch life.

Let's all join together in weaving history and tradition!

see you!