Major high-end models | Weekly market report

*The reference purchase prices listed in this column are based on our research as of January 25, 2026. Market prices fluctuate daily and may differ significantly from the prices as of the date of viewing.
*The purchase price is based on unused items with all accessories included (warranty date within the last month) .
*Exchange rate at the time of publication: 1 dollar = 155.66 yen

Rolex is synonymous with luxury watches, along with Patek Philippe, Audemars Piguet, and Vacheron Constantin, which are known as the "world's three greatest watch brands."
The market value generated by these is not just "price information," but can also be seen as an indicator of asset value and status for enthusiasts, and a sign of a moving market for investors.
In this column, we will track market changes and trends, comparing list prices and the latest purchase prices every week, focusing on solid gold Rolex models and key models from the three major brands.
This content is useful not only for those who are considering selling or buying, but also for those who want to know what models are currently popular on the market.
We will be posting these updates every week, so please make it a habit to check them and use them as hints for your next move.