Good evening everyone!

The Formula 1, which was released by TAG Heuer in 1986 and quickly became popular, has now been reissued in collaboration with the fashion brand Kith .

*Source: https://www.tagheuer.com/jp/ja/collection-formula-1/formula-1-kith-collection.html

"TAG HEUER FORMULA 1 KITH "

This model uses newly upgraded materials while retaining the 80's taste, so it is sure to be enjoyed by both old fans and those who are seeing it for the first time. Please watch until the end!

[TAG Heuer] What is the "Formula 1" x [Kith][Kith].

3 ) Limited edition of 825 pieces (2 models)

*Source: https://www.tagheuer.com/jp/ja/collection-formula-1/formula-1-kith-collection.html

The black PVD case is unified with a vibrant blue and green bezel and strap, making it more stylish and sporty than the Kith limited edition model, which combines multiple colors. This model will only be sold at some TAG Heuer directly managed stores.

④ Limited edition of 1,350 pieces (1 model)

*Source: https://www.tagheuer.com/jp/ja/collection-formula-1/formula-1-kith-collection.html

This model, which is a joint product of both Tag Heuer and Kith, has a cream dial, black bezel, and stainless steel case and strap, giving it an outstanding style. It is a classic and is likely to become one of the most popular watches.

➄BOX SET

*Source: https://www.tagheuer.com/jp/ja/collection-formula-1/formula-1-kith-collection.html

A collection box containing all 10 limited edition models will also be released. This will be sold at select TAG Heuer boutiques and Kith Tokyo . There are only 75 boxes available worldwide, and the price includes tax: 2.31 million yen.

Features

① A dial that faithfully reproduces the original

*Source: https://www.tagheuer.com/jp/ja/collection-formula-1/formula-1-kith-collection.html

The dial pays homage to the original model and follows its unique design. Of course, it has been upgraded to a modern version with a more refined finish. In particular, the original hour hand, the triangle display at 12 o'clock, the index with alternating dots and shields, and the minute markers are some of the unique features of this model.

②Available in 10 colors

*Source: https://www.tagheuer.com/jp/ja/collection-formula-1/formula-1-kith-collection.html

This watch is full of playful colors, and has a variety of color schemes and a pop design, so just choosing which one to get is sure to be fun. The color scheme and combination of the dial, case, bezel, and bracelet are unique among the many models in the luxury watch industry, and with summer just around the corner and more exposed wrists, this is a watch that will also be a great accent for your outfit.

③Special logo

*Source: https://www.tagheuer.com/jp/ja/collection-formula-1/formula-1-kith-collection.html

This is the first time in the brand's history that the TAG Heuer logo has been combined with the logo of a collaborating partner to be featured on the dial, case back, and rubber strap, making this a playful design.

*Source: https://www.tagheuer.com/jp/ja/collection-formula-1/formula-1-kith-collection.html

The Kith motto, "Just Us," is displayed at the 6 o'clock position on the dial, creating a special feeling that is unique to collaboration models.

summary

What did you think.

This is a collaboration between TAG Heuer and Kith to revive the original TAG Heuer Formula 1. With its impressive design and coloring, it looks like it will be popular. It was just released on Monday, May 6th, so we'd like to keep an eye on its future developments.

Once again , I hope that by reading this column, even one more person will become interested in luxury watches!

see you!

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