Good evening everyone!

Watches and Wonders Geneva 2024, the largest trade fair for new watches in the watch industry, was held until recently. New products were announced one after another by various brands, and many articles and videos about the newly announced models were published, showing how much attention it is receiving.

So, I chose these based on my own personal opinion.

Top 5 Most Wanted New Models for 2024

I would like to introduce it to you!

This time, we will be presenting a ranking of the most desired models from brands excluding Rolex. Please stay with us until the end!

Check out the Rolex rankings here!
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Check out the new models here!
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5th place: Patek Philippe
"Golden Ellipse" 18KRG
"Ref.5738/1R-001"

Source: Patek Philippe official website

Coming in fifth place is the Golden Ellipse "Ref. 5738/1R-001" which comes in a bracelet model.

The combination of elegant 18KRG (rose gold) and ebony black sunburst dial gives this watch a chic and mature look, and the newly adopted chain-style bracelet is a novelty. It is made of 363 elements, of which more than 300 links are assembled by hand one by one, with attention to detail. In addition, each part, such as the onyx crown and the engraved buckle, is finished to the highest quality, making this an exquisite piece.

COOMIT TV Yagi's Words

" I fell in love at first sight. (laughs) It 's packed with style, sex appeal, and elegance - everything a grown man wants. I hope someday I'll be able to pull this off and wear it well!! "

Domestic suggested retail price: 9,060,000 yen

4th place: A. Lange & Söhne
"Datograph Perpetual Tourbillon Honey Gold "Lumen"" 18K honey gold
"Ref.740.055FE"

Source: A. Lange & Söhne official website

In fourth place is the Datograph Perpetual Tourbillon Honeygold "Lumen" (Ref. 740.055FE) from A. Lange & Söhne, which was released to mark the 25th anniversary of the model's creation.

The translucent dial and luminous coating create a fantastic design, and the honey gold used gives it a soft impression and an elegant finish. In terms of functions, it is a masterpiece equipped with mechanisms that will impress any watch lover, including a flyback chronograph, perpetual calendar, and tourbillon.

COOMIT TV Yagi's Words

" The movement can be viewed from both the front and back, and is simply beautiful. The dial, which allows you to see the time clearly even in the dark, changes appearance depending on the light, appearing green, etc., so it's a design you'll never get tired of! I can't wait to see it in person! "

Domestic reference price: Contact us

3rd place: Vacheron Constantin
"Overseas" 18KPG

"Ref.4520V/210R-B967"

Source: Vacheron Constantin official website

In third place is the "Ref. 4520V/210R-B967", a new color from the Overseas series.

In addition to the three-hand model we are introducing, the "Chronograph", "Dual Time" and "Bezel Diamond" models also feature green dials. The contrast between the vibrant green and the 18KPG (pink gold) gives a gorgeous impression, yet is also elegant and can be used without being obtrusive. Another point is that you can enjoy it by changing the included green rubber and leather straps.

COOMIT TV Yagi's Words

" As a lover of the colour green, I couldn't resist choosing this one. (laughs) However, whether you like green or not, the combination of 18KPG (pink gold) and green is simply cool and an irresistible colour scheme, isn't it? This piece is sure to be popular, so we can't wait to see how well it is received in the market! "

Domestic suggested retail price: 8,668,000 yen

2nd place: Grand Seiko
"Evolution 9 Collection" Green Texture "Ref.SLGH021"

Source: Grand Seiko official website

In second place is the "Evolution 9 Collection" Ref. SLGH021, which features an unprecedented green textured dial.

The green textured dial, which represents the "Genbikei" valley in the middle reaches of the Iwai River that flows through Iwate Prefecture, changes its appearance multiple times depending on the angle of the light, creating a novel design that gives a sense of vividness and freshness. In addition, the bracelet is made of SS (stainless steel), which has the world's highest level of corrosion resistance, making this a watch unique to Grand Seiko, a brand that Japan is proud of around the world.

COOMIT TV Yagi's Words

" I was instantly captivated by the dreamy dial of this watch. It's a watch that is impeccable not only in design but also in functionality, so I highly recommend it to anyone considering their first luxury watch! "

Domestic suggested retail price: 1,386,000 yen

1st place: Patek Philippe
『World Time』18KWG
"Ref.5330G-001"

Source: Patek Philippe official website

The honorable first place goes to the "World Time" Ref. 5330G-001, which comes in a new color.

The "Ref. 5330G-010" was announced at the Watch Art Grand Exhibition in 2023. This model, which appeared in a different color, has a blue-gray opaline dial, denim patterned blue-gray, and calfskin band, giving it a casual and attractive finish that has never been seen before. It is now easy to match with rough styles, so we can expect it to become even more popular in the future.

COOMIT TV Yagi's Words

" As a fan of world time watches, I couldn't help but choose this one. (laughs) Incidentally, the store owner Abe also praised it as the best of Patek Philippe's new products for 2024! I can't wait to see the actual color, so if you buy it, please come and see it! "

Domestic suggested retail price: 11,550,000 yen

summary

What did you think?

This time we have selected models other than Rolex, but there are many attractive models that we were unable to introduce this time, so when you visit our store, be sure to let us talk about the new models.

It will be a while before we can show you the actual machine, but as soon as it arrives, we will let you know what we think of it! Also, if you are able to purchase it, we would be very happy if you could come to the store to show it to us!

I hope that by reading this article, you will become at least a little more interested in luxury watches.

see you!

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