Hello everyone!
This is Yagi from Commit TV! I will be writing the last column of the year!!
Recently I have been known more for my YouTube videos, but I am still actively serving customers at the store, so if you notice me, I would be happy if you could come and say hello to me (laughs).
I have recently started writing a column. I hope you will read this column as well as watch it on YouTube.
Without further ado, this time I would like to write a series that will solve your problems.
The glorious first time
"How to get your wife to approve your purchase of a luxury watch"
I would like to talk about this.
The impregnable fortress that stands in the way of married men is "approval from your wife!!" (lol)
In fact , when I talk to customers, I often hear these kinds of concerns.
Of course, as I will tell you at the outset, the wives give careful thought to many things, such as the household finances and the future.
Husbands all over the world should really be grateful.
But...
When purchasing a luxury watch, the first thing that comes to mind is the face of your wife (lol). This is also an undeniable fact.
In this column, we will thoroughly explain in a logical manner how to convince your wife to buy a luxury watch for those who have such concerns. If you are going to buy a luxury watch, you want to enjoy the purchase without feeling guilty, right? Please read to the end!
~The secret to the solution~
① Let them understand the "asset nature"
Everyone, please take a look at the diagram below.
*Reference: Ministry of Economy, Trade and Industry
Do you know what this is? It is actually a major classification of "industrial products" published by the Ministry of Economy, Trade and Industry. And when you look at this, you might notice something.
This means that most industrial products are "purchased" and "used," and lose their asset value over time.
We are talking about assets, so it has little to do with daily necessities, but it also includes many luxury items, including luxury watches.
But there's good news here!
As many of you may already know, since the Lehman Shock of 2008, luxury watches have come to be recognized as having an aspect of being a "real asset."
In other words, when it comes to luxury watches, their value will never become zero even when they are used; rather, they will "retain a certain level of value or may even increase in value."
Therefore, it is extremely important to clearly communicate the value of luxury watches as a physical asset , so that they are not perceived as simply an expenditure of hundreds of thousands or millions.
By the way, there are some luxury watches that are surprisingly valuable. Take a look below.
The surprising value of Daytona
This is the "Daytona Ref. 116500LN" currently being sold at authorized ROLEX stores.
This "Daytona"...
Regular store price (list price): Approximately 1.38 million yen
⇊
Used market price: Approximately 3 million yen
The difference is...
Approximately 1.62 million!!!
,,,Is not it amazing⁈
If you have no knowledge of luxury watches, you might be left wondering if such a sweet, dreamy story really exists.
But this is the reality...
And there's nothing complicated about this; it's simply a matter of demand far exceeding supply .
②Luxury watch vs. savings
The next topic I would like to talk about is "savings." This is a common topic among people who buy and sell luxury watches.
"I save money on a watch every month."
Such words are flying around.
...???
For those who have no experience in buying and selling luxury watches, this is truly a confusing story. In order to fully understand, I would like to start by explaining a little about regular "savings."
Most people probably deposit cash in the bank every month, but how much do you have saved? "10,000 yen," "30,000 yen," "50,000 yen," "100,000 yen," etc.
There are probably many different cases, but for now we will talk about the case where you have a fixed term deposit of 1 million yen per year.
Currently, the average interest rate at major banks is 0.001-0.002%.
If you were to deposit your money in a bank with a higher interest rate of 0.002%,
"1 million yen" x "0.002%" = 20
In other words, if you deposit 1 million yen , the interest you will earn in one year will be... 20 yen...!?
(*Tax not included)
If you convert it into yen and give it a concrete figure, it's a pretty impressive number. If you "withdraw or deposit" money even once outside of business hours or at a convenience store, the fee will be much higher.
For luxury watches
So, what about the essential luxury watches?
Of course, this depends on the brand and model, but the biggest advantage is
Use it, enjoy it, and when you sell it , "it will be worth the same or more than the purchase price."
As mentioned in the "asset" section of ①, if you have any urgent needs, you can immediately turn it into cash, so you can rest assured about that. Also, many people may think that it takes a long time, but these days, no matter which store you go to, you can usually turn it into cash on the same day.
From that point of view
"I save money on a watch every month."
I guess that's how the phrase was born.
③Insurance and inheritance
insurance
"It will definitely help if something happens."
You don't have to say such cool things, but a luxury watch can actually be a big help. Be aware of the value of your watch and say with a cool face, "If something happens, sell this." (laughs) It might be a good idea to tell them where and how to sell it.
inheritance
Also, it is very common for people to purchase luxury watches as "real assets" to leave to their children.
Some people give them on various occasions, such as coming of age, getting a job, getting promoted, getting married, etc.
Some luxury watches have been passed down through three or even four generations, and they are not just about assets, but some watches have some wonderful stories behind them.
The word "inheritance" gives a somewhat formal impression, but a "watch" that can be passed down from generation to generation is a very wonderful thing.
~ Extra Edition ~ The Last Secret Plan
"I'll buy your wife anything she wants!!!"
This is the only thing left at the end (laughs).
After steps ① to ③, it's time for the final blow! No matter how much you tell them that it's a "luxury watch with real assets", in the end they won't accept it for free (lol). They'll still think , "Why are you the only one buying something expensive?" The only solution is to give them a present.
So when buying a luxury watch, make sure to consider your original budget plus the cost of gifts (laughs).
～Summary～
So, I have explained to you how to get your wife to approve the purchase of a luxury watch. What do you think?
There is still a lack of public awareness that luxury watches can be an asset . However, if you understand the above, you will have a better understanding of the fact that it is not just a purchase for yourself, but also for your family and the future .
If you can fully understand the contents of this article and convey them to your wife, you may be able to make a small hole in the seemingly impregnable fortress! (laughs)
lastly
Thanks to the support of many customers, Commit Ginza will celebrate its sixth anniversary next month. The number of transactions has exceeded 8,000, allowing us to collect a lot of data.
The buy-back rate shown in the column below and on YouTube is data on when watches purchased at our store are repurchased by our store.
The average buyback rate was a whopping 97.1%.
This video also explains asset value in a very easy-to-understand manner, so if you have time, please read or watch it.
★★★『YouTube』【2020 Edition: Shocking Buyback Rate of 97.1%】How much money can you get back if you put the items you bought at Commit Ginza up for sale again? We explain the overwhelming resale rate and buyback guarantee!!
see you!