Honestly, what are second-hand brand watches like? The appeal of second-hand brand watches

"Even if it's a brand watch, second-hand is a bit..." I 'm sure there are many people who think like that. It's true that second-hand goods have a bad image . However, that's an old way of thinking .

Today's second-hand items are of very good quality and well-maintained, which sets them apart from the "worn" image that many people have of second-hand goods.

This time, I, Abe, the owner and appraiser of Commit Ginza , would like to explain to you all some of the knowledge you need to know about second-hand brand watches, which are often misunderstood, and the appeal of second-hand brand watches.

Used brand watches are not inferior to new ones

First of all, it is important to understand that used brand watches are not simply inferior new products . Let's take a closer look at what that means.

You can get a cheap one that looks just as good as a new one

Many of the brand watches delivered to second-hand shops are "unused" or "almost unused." These are cases where a watch has been sold that was barely used for some reason, and needless to say, it is in very good condition. Some of them are even completely unopened.

Even with such items, you can purchase them at a much lower price than at authorized or parallel stores, which is unique to second-hand goods. Also, once you buy a luxury watch, it becomes an asset as a second-hand item , so if you buy an unused item from the start, the price difference will be smaller when you sell it later.

You can get models that are not available new.

Popular models are difficult to obtain, whether at official stores or parallel stores. In fact, each brand no longer produces any models other than the current models.

Therefore, it is very difficult to obtain new ones. Also, because they are discontinued models, they are highly valued and difficult to buy at normal prices.

Moreover, in the case of brand watches, unlike mass-produced products, there is no need to produce more just because the product is selling well. Once a product has been discontinued, it will not be produced again, no matter how popular it is. *Reprints are excluded.

Therefore, discontinued models have the potential to command a premium price.

However, there are people out there who buy a product but then end up selling it because it doesn't suit their expectations or they want to trade it in for a different model.

This means you can get it at a much lower price without having to pay a very high premium price .

It becomes more tasteful with age.

One of the attractions of used brand watches is that properly maintained watches will develop a more refined look over time . This is easily understood by thinking of genuine leather products as an example.

In the case of watches, aging develops a certain "flavor."

In the case of watches, the deterioration of the material components can result in a phenomenon called "rare points." These include burnt indexes, cracks on the dial called "spider dials," and discoloration of brown or tropical dials, giving the watch unique characteristics that give it a sense of time .

Of course, it is not true that all old watches are good. This only applies to watches that have been well cared for and aged properly. Watches with "rare points" and beautiful expressions often command premium prices.

As you know, well-used artworks and tools attract people's hearts. Just as works of art over 100 years old still attract people's hearts , high-quality items shine with age in a way that is different from new items.

You can buy a higher-grade watch for the same price

The biggest appeal of used brand watches is that you can purchase a higher-grade watch with the same budget. For example, if you had 600,000 yen to buy an Omega, you could also buy a Rolex with a list price of 1 million yen.

5 watch brands worth buying second-hand

As you can see, there are many benefits to buying a used brand watch. However, this is not the case for all watches. If you do not choose the right manufacturer, you may end up with a watch that has little asset value when you sell it.

However, if you choose a reputable manufacturer, the chances of incurring large losses are extremely low.

Here are five watch brands that you should definitely buy second-hand.

Rolex

Rolex is one of the most stable brands in the domestic second-hand watch market. The most representative model is the Explorer I, which became a hot topic when Takuya Kimura wore it in a drama. Kimura is known in the entertainment industry as a Rolex enthusiast.

There are many other celebrities who love Rolex watches, and one of the reasons they are so attracted to them is that they can be worn in any situation and they are considered to have high status.

Of course, Rolex is chosen simply as a luxury watch, but there are also many related books and Rolex is actively engaged in educational activities. Because Rolex is in a situation where it is easy for its popularity to be sparked from various places, its value does not drop easily.

Patek Philippe

It is a world-famous brand that is also known as "the world's best watch manufacturer" and is counted among the three greatest watches in the world. Some of you may have heard of the dress watch "Calatrava" and the sports watch "Nautilus".

It is a watch that was loved by royalty rather than the wealthy , and past purchasers include Queen Victoria and Einstein. Patek Philippe is still considered the best watch in the world, and its value will not decrease significantly even if it is used.

Audemars Piguet

Even if you don't know the brand name, many of you have probably heard of the watch "Royal Oak". This watch is also known as one of the three greatest watches in the world, and is world famous for being the first sports watch in the world to use stainless steel.

The Royal Oak continues to be loved by celebrities around the world thanks to its instantly recognizable shape and elegant, versatile appearance.

There is also high demand worldwide, so there is little risk of the used market crashing.

A. Lange & Söhne

One of the world's top five brands, this manufacturer was founded by a former court watchmaker. Its designs are simply elegant. The watch is assembled twice, cleaned, and finished again, resulting in a level of perfection that is impossible to achieve with mass-produced products.

Since A. Lange & Söhne only produces a few thousand watches per year using this method, it is safe to say that due to their rarity, it is almost impossible for their value to drop significantly.

Breguet

Breguet is one of the world's top five brands, and was once loved by Marie Antoinette . It is a brand with such high creativity and technical ability that it is said that much of modern watch technology was born from Breguet. Breguet's unique designs, such as Breguet hands and Breguet lettering, are indistinguishable from watches made by other manufacturers, and their high value continues even after more than 200 years.

Breguet is also popular on the second-hand market, and it can be said that the value of its watches, made with advanced technology, is unlikely to decrease.

If you want to buy a used brand watch, go to Commit Ginza

Choosing from these brands is likely to keep your property value high.

However, there is no absolute market price. That's why we recommend Commit Ginza's 80% purchase guarantee . For luxury watches purchased at our store (within one year), we guarantee a minimum purchase price of 80% when you sell them .

Of course, this is the "lowest price," so if the condition and market value of the item have not deteriorated, we can buy it for over 90%. Our track record has shown that we can buy back an average of 93.8% of the item's value . Secondhand shops that offer this kind of service are very rare, so if you are considering buying a secondhand item, we hope you will consider Commit Ginza as one of your options.

Another common problem when buying a second-hand brand watch is being sold a fake . What's troublesome is when even the second-hand shop can't determine the authenticity of the watch . In that case, you'll have to hire an appraiser, or you'll have to pay various fees, including legal fees. Similar problems can also be seen in auctions and flea market apps.

However, Commit Ginza only sells brand watches that have been appraised by genuine appraisers , so there are no fakes. Appraisals are carried out responsibly by highly skilled and experienced appraisers, so you can get high-quality items at a fair price .

You can also inspect the watch yourself before purchasing it, which we highly recommend as it is an expensive purchase.

If you are interested, please feel free to visit our store.

summary

In this article, we have talked about used brand watches. If you have been wondering , "Honestly, what are used brand watches like?", we hope this article has given you an idea of ​​their appeal. We have explained that used brand watches have the following appeal:

• Unused and beautiful items available at low prices
• You can get a discontinued model
• Over time, "rare points"
• You can buy a higher-grade watch for the same budget

We also told you about brands that do not lose their value when purchased second-hand.

• Rolex
• Patek Philippe
• Audemars Piguet
• A. Lange & Söhne
• Breguet

However, these luxury brands come with the risk of fakes. Therefore, when choosing a second-hand shop, we recommend our store, Commit Ginza, which meets the following criteria:

• Genuine appraisers always on-site
• Guaranteed purchase price of 80% or more
• You can actually see it with your own eyes

Used brand watches are considered an "asset." And unlike cars, if they are properly maintained, they will not become worthless even after 10 years.

Why not consider purchasing a pre-owned brand watch, which offers many benefits?

Thank you for reading.

If you have any luxury watches you would like to sell, please feel free to contact Commit Ginza!

If you are looking to buy or sell used brand watches at a high price, be sure to come to Commit Ginza!

• "I want to sell my unused watch for as much as possible."
• "I want a thorough assessment."
• "I want to buy from a store with a good track record."
• "I want to buy luxury watches at low prices."

If you have these requirements, Commit Ginza is perfect for you !