Buyback Rate ~Latest Version, March 2026~

Thank you for your continued patronage of Commit Ginza (hereinafter: our store).

Without further ado, this month we would like to present the latest version of our "Buyback Rate" for March 2026!

We will distribute the aggregated results every month, so please do check them out.
You'll deepen your understanding not only of our store's performance but also of the watch market!

So, what kind of movements is the luxury watch industry showing?

Let's take a look at the latest version of the "Buyback Rate" (March 2026) to unravel it.

Introduction

It is generally said that "industrial products = goods" lose value the moment they are purchased. However, due to the recent trend of SDGs and the development of C2C businesses, the secondary distribution market (resale market) has been gaining attention year by year.

Luxury watches are no exception, and the market is steadily expanding, with a rapid increase in the number of stores buying used goods in Japan. So, what is the actual resale rate? What are the key points when buying and selling? To avoid any losses (i.e., to get the best possible deal), please read to the end of this article on "Buyback Rate = Resale Rate"!!

General Watch Store's "Buyback Rate = Resale Rate"

As many of you may know, the value derived from the price difference when a watch you purchased is resold is called the "Buyback Rate = Resale Rate." And it is said that for general purchase stores, that figure is approximately 70%.

In other words, a watch purchased for 1 million yen can be bought back for approximately 700,000 yen.
= The "Buyback Rate = Resale Rate" is 70%.

What do you think of this figure of approximately 70% (meaning a 1 million yen watch becomes approximately 700,000 yen)?

"They buy it back for that much?"

"It gets bought back for surprisingly high prices."

"Compared to clothes and such, it's really high!"

Most people probably feel that the exchange rate is good and they can sell it for a high price, don't they?

However, when it comes to luxury watches, that way of thinking is a bit outdated. In fact, there's a great possibility of getting an even higher buyback price!

Commit Ginza's "Buyback Rate = Resale Rate"

Amazingly!!

We have achieved an astonishing109.6% (February 2026: 109.9%)

The average buyback guarantee at a typical watch store is approximately 70%. The difference is a whopping...

39.6% = 396,000 yen!!

Most people probably think, "Isn't that a lie?!" or "There must be some trick to it, right?"

...Yes, of course, there is absolutely no lie, and I have only stated the facts, but there is a trick to this. And this is a very important point. Please carefully read and understand the following explanation.

[★Extremely Important★]
How to Maximize the Buyback Rate (i.e., the amount received upon sale)?

The data above is just a part of our store's achievements, but it is clear that the majority of sales and purchases within one year tend to have a buyback rate below 100%. After approximately one and a half years or more, the buyback rate gradually tends to exceed 100%.

In other words, the longer you hold it, the higher the resale rate tends to be. The results illustrating this are shown below.

As you can see, a large number of transactions occur in less than a year and a half. While there are various reasons for each customer, the current situation is that many people are engaging in short-term trading and reducing the money they have on hand.

Comparing products held for 1.5 years or more with products sold within 1.5 years, a divergence of 18.8% is observed. Knowing such a difference exists, wouldn't you consider holding onto it for the long term?

Furthermore, from another perspective, a resale rate of 109.6% means that while wearing a luxury watch for free, an additional 96,000 yen was returned.

While this result is greatly influenced by external factors such as increased demand for luxury watches and soaring market prices due to global inflation, we are also proud that it is a result of our store's sincere dedication to putting customers first.

Finally, we will specifically explain why our store achieves an overwhelmingly high resale rate.

Why Commit Ginza Boasts an Overwhelming Resale Rate

In short, by thoroughly implementing customer-first service, which means buying at the highest price in Japan and selling at the lowest, and by accurately determining the appropriate price—the current market value for each product—we have cultivated a large number of loyal customers.

Summary

In the first place, there are almost no industrial products whose resale rate exceeds 100%. Amidst this, luxury watches can indeed achieve a resale rate of over 100% by taking a long-term perspective rather than a short-term one.

However, what we want you to value even more is "enjoying wearing" them. Beyond their asset value, luxury watches offer positive aspects such as elevating your status and providing a sense of exhilaration. We invite you to enjoy wearing them and find a luxury watch at our store that can also become an asset for you.

We will continue to publish similar data every month, striving to ensure you are satisfied and feel secure when buying and selling luxury watches.