Buyback Ratio - June 2026 Latest Version

Thank you for your continued patronage of Commit Ginza (hereinafter: our store).

Without further ado, this month we will unveil the latest version of the "Buyback Rate" (June 2026)!

We will distribute the aggregated results every month, so please check them out. You will not only see our store's performance but also deepen your understanding of the watch market!

So, what kind of movements is the luxury watch industry showing?

Let's take a look at the latest version of the "Buyback Rate" (June 2026) to unravel it.

Introduction

Generally, it is said that "industrial products" decrease in value the moment they are purchased. However, due to recent trends such as SDGs and the development of CtoC business, the secondary market (resale market) has been attracting increasing attention year after year.

Luxury watches are no exception, and the market is continuously expanding, with a rapid increase in the number of used item buyers in Japan. So, what is the actual resale rate? What are the key points when buying and selling? To avoid any losses (or to get as much as possible), please read to the end of this discussion on the "buyback rate = resale rate" that will be unveiled shortly!

General Watch Stores' "Buyback Rate = Resale Rate"

As many of you may know, the value derived from the price difference when a purchased watch is resold is called the "buyback rate = resale rate." And in general buyback stores, that figure is said to be about 70%.

In other words, a watch purchased for 1 million yen can be bought back for approximately 700,000 yen.
= A "buyback rate = resale rate" of 70%.

What do you think of this figure of approximately 70% (a 1 million yen watch becoming approximately 700,000 yen)?

"They buy it back for that much?"

"It's surprisingly high!"

"It's incredibly high compared to clothes!"

Most people probably feel that the exchange rate is good and they can sell it for a high price, don't they?

However, when it comes to luxury watches, that way of thinking is a bit outdated. In fact, there is a strong possibility that you can sell it for even more!

Commit Ginza's "Buyback Rate = Resale Rate"

Unbelievable!!

Achieved a staggering 109.3% (May 2026: 109.3%)

It has been achieved!!

The average buyback guarantee at a typical watch shop is approximately 70%. The difference is a whopping...

39.3% = 393,000 yen!!

Many people probably think, "That's a lie, isn't it? Isn't there some trick?"

...Yes. Of course, I'm just stating the facts without any lies, but there is a trick to this. And this is a very important point. Please carefully read and understand what I'm about to explain.

【★EXTREMELY IMPORTANT★】
How to maximize your buyback rate (= amount received when selling)?

The data above is just a part of our store's results, but indeed, the majority of transactions within one year tend to have a buyback rate below 100%. After approximately one and a half years or more, the buyback rate tends to exceed 100%.

In other words, the longer you hold it, the higher the resale rate tends to be. The results of this are shown below.

As you can see, there are a great many transactions for less than one and a half years. While there are various reasons for each customer, the reality is that many people are reducing their cash on hand by short-term trading.

Comparing items held for more than 1.5 years with items sold in less than 1.5 years, there is a divergence of 18.3%. Knowing that such a difference can occur, wouldn't you consider holding onto them for the long term?

Also, from another perspective, a resale rate of 109.3% means that you not only wore a luxury watch for free, but you also received an additional 93,000 yen back.

This result is certainly largely influenced by external factors such as increased demand for luxury watches and soaring market prices due to global inflation. However, we are also proud to say that it is also a result of our store's earnest commitment to putting our customers first.

Finally, we will explain in detail why our store boasts an overwhelmingly high resale rate.

Reasons Why Commit Ginza Boasts an Overwhelming Resale Rate

In short, by thoroughly implementing customer-first policies—meaning buying at the highest price in Japan and selling at the lowest—and accurately determining the appropriate price, which is the current market value for each product, we have attracted a large number of loyal customers.

Summary

In the first place, there are hardly any industrial products with a resale rate exceeding 100%. Amidst this, by considering luxury watches not for the short term but for the long term, it is entirely possible to achieve a resale rate of over 100%.

However, even more important than that is to "enjoy wearing" them. Beyond their asset value, they also offer positive aspects such as elevating your status and providing a sense of exhilaration. Please enjoy wearing them and discover a luxury watch at our store that can also become your asset.

We will continue to publish similar data every month, striving to ensure that you can buy and sell luxury watches with satisfaction and peace of mind.