Buyback Rate - Latest Edition (May 2026)

Thank you for always choosing Commit Ginza (hereinafter referred to as "our store").

Now, I'd like to unveil the latest version of our "Buyback Rate" (May 2026) for this month!

We will provide monthly reports on the results, so please check them out. You will not only see our store's performance but also deepen your understanding of the watch market!

So, what kind of movement is the luxury watch industry showing?

Let's take a look at the latest version of the "Buyback Rate" (May 2026) to unravel it.

Introduction

Generally, "industrial products = goods" are said to decrease in value the moment they are purchased. However, due to the recent trend of SDGs and the development of CtoC business, the attention to the secondary market (resale market) has been increasing year by year.

Luxury watches are no exception, and the market is continuously expanding, with a rapid increase in the number of used item buyers in Japan. So, what is the actual resale rate? What are the key points when buying and selling? Please read through to the end of this explanation about "buyback rate = resale rate" which will be disclosed later, so that you don't lose money (i.e., to make a profit)!!

General watch store's "Buyback Rate = Resale Rate"

As many of you may know, the "buyback rate = resale rate" is a value derived from the price difference when a purchased watch is resold. And in general買取店, that value is said to be about 70%.

In other words, a watch purchased for 1 million yen can be bought back for approximately 700,000 yen.
= The "buyback rate = resale rate" is 70%.

What do you think of this figure of approximately 70% (i.e., a 1 million yen watch becoming approximately 700,000 yen)?

"It can be bought back for that much?"

"It can be bought back for surprisingly high."

"It's incredibly high compared to clothes!"

Most people probably feel that the cash conversion rate is good and they can sell it for a high price, don't they?

However, when it comes to luxury watches, this way of thinking is a bit outdated. In fact, there is a strong possibility that you can sell them for even higher!

Commit Ginza's "Buyback Rate = Resale Rate"

Indeed!!

An astonishing 109.3% (April 2026: 109.5%)

has been achieved!

The average buyback guarantee at a general watch store is approximately 70%. The difference is a staggering...

39.3% = 393,000 yen!!

Most people probably think, "That can't be true, isn't there some trick to it?"

...Yes. Of course, I have stated the facts without any falsehoods, but there is a trick to it. And this is a very important point. Please read the following content carefully to deepen your understanding.

【★Super Important★】
How to maximize the buyback rate (= amount received when selling)?

The data above is only a part of our store's performance, but it shows that most transactions under one year tend to have a buyback rate below 100%, and after approximately one and a half years or more, the buyback rate tends to exceed 100%.

In other words, the longer you hold it, the higher the resale rate tends to be. The result is shown below.

As you can see, a large number of transactions are for less than one and a half years. While there are various reasons for each customer, the current situation is that many people are reducing their available funds through short-term buying and selling.

When comparing items held for more than one and a half years with items sold in less than one and a half years, there is a divergence of 18.3%. Knowing such a difference exists, wouldn't you consider holding on to it for the long term?

Also, from another perspective, a resale rate of 109.3% means that you not only wore a luxury watch for free, but you also got an additional 93,000 yen back.

This result is certainly largely influenced by external factors such as increased demand for luxury watches and soaring market prices due to global inflation. However, we are proud to say that it is also a result of our store's sincere commitment to prioritizing our customers.

Finally, we will specifically explain why our store can achieve such overwhelmingly high resale rates.

Reasons why Commit Ginza boasts an overwhelming resale rate

In short, by thoroughly prioritizing our customers (i.e., buying at the highest price in Japan and selling at the lowest price), and accurately judging the fair market value of each product, we have gained a large number of loyal customers.

Summary

In the first place, there are hardly any industrial products with a resale rate exceeding 100%. However, luxury watches can sufficiently achieve a resale rate of over 100% by considering them from a long-term perspective rather than a short-term one.

However, what we want you to value even more is to "enjoy wearing" them. Beyond their asset value, luxury watches offer positive aspects such as elevating your status and providing a sense of excitement. We invite you to enjoy wearing them and find a luxury watch at our store that can also become your asset.

We will continue to publish similar data every month and strive to ensure that you can buy and sell luxury watches with satisfaction and peace of mind.