Repurchase Rate - Up to April 2026 (Latest Version)

Thank you for your continued patronage of Commit Ginza (hereinafter: our store).

Without further ado, this month too, we will be releasing the latest version of the "Buyback Rate" (April 2026)!

We will deliver the aggregated results every month, so please be sure to check them out.
You will not only gain an understanding of our store's performance but also a deeper understanding of the watch market!

Now, let's unravel what kind of movements the luxury watch industry is showing by looking at the latest version of the "Buyback Rate" (April 2026)!

Introduction

It is generally said that "industrial products = goods" lose value the moment they are purchased, but in recent years, with the trend of SDGs and the development of CtoC business, the second-hand market (resale market) has been attracting more and more attention every year.

Luxury watches are no exception, and the market is constantly expanding, with a rapid increase in the number of used item buyers in Japan. So, how much resale rate does it actually boast? What are the points to consider when buying and selling? To avoid any loss ( = to save as much as possible), please read the discussion on the "buyback rate = resale rate" that will be published later to the very end!

The "buyback rate = resale rate" of a typical watch store

As many of you may know, the numerical value derived from the price difference when a purchased watch is resold is called the "buyback rate = resale rate." And, at a typical watch store, that value is said to be about 70%.

In short, a watch purchased for 1 million yen will be bought back for approximately 700,000 yen.
= A "buyback rate = resale rate" of 70%.

What do you all think of this figure of approximately 70% (meaning a 1 million yen watch becomes approximately 700,000 yen)?

"They buy it back for that much?"

"It's surprisingly high."

"It's much higher than clothes!"

Most people probably feel that the conversion rate is good and they can sell it for a high price, don't they?

However, when it comes to luxury watches, this way of thinking is a bit outdated. In fact, there is a strong possibility that you can sell it for even more!

Commit Ginza's "Buyback Rate = Resale Rate"

Amazing!

An astonishing 109.5% (February 2026: 109.6%)

has been achieved!

The average buyback guarantee at a typical watch store is approximately 70%. The difference is a staggering...

39.5% = 395,000 yen!!

Most people would probably think, "Isn't that a lie?" or "There must be a trick."

...Yes. Of course, I have stated the facts without any lies, but there is a trick to this. And this is a very important point. Please read the following explanation carefully to deepen your understanding.

【★Super Important★】
How to maximize the buyback rate (=amount received when sold)?

The data above is only a part of our store's actual performance, but as expected, most transactions involving sales within one year tend to have a buyback rate of less than 100%, and after approximately one and a half years or more, the buyback rate tends to exceed 100%.

In other words, the longer you hold it, the higher the resale rate tends to be. The results are shown below.

As you can see, there are a great many transactions within one and a half years. While there are various reasons for each customer, the current situation is that many people are reducing their money by short-term trading.

Comparing products held for over a year and a half with those sold within a year and a half, there is a divergence of 18.6%. Knowing such a difference exists, wouldn't you consider holding onto them for the long term?

Furthermore, from another perspective, a resale rate of 109.5% means that you were able to wear a luxury watch for free, and even got 95,000 yen back.

This result is, of course, largely due to external factors such as increased demand for luxury watches and soaring market prices due to global inflation. However, we are proud that it is also a result of our store's sincere efforts to prioritize our customers.

Finally, I will explain specifically why our store boasts such an overwhelmingly high resale rate.

Reasons why Commit Ginza boasts an overwhelming resale rate

In short, by thoroughly implementing customer-first service, meaning buying at the highest price in Japan and selling at the lowest, and accurately determining the fair market price for each product, we have gained many excellent regular customers.

Summary

In the first place, there are hardly any industrial products with a resale rate exceeding 100%. However, by considering luxury watches from a long-term perspective rather than a short-term one, it is fully possible to achieve a resale rate of over 100%.

However, even more important than that is to "enjoy wearing" them. Beyond their asset value, luxury watches also offer positive aspects such as elevating your status and providing a sense of exhilaration. Please enjoy wearing them and find a luxury watch at our store that can also become your asset.

We will continue to publish similar data every month and strive to ensure that you can buy and sell luxury watches with satisfaction and peace of mind.