How much do you know about the market price of luxury watches in the secondary market? If you look at the data of various watch shops every day, you may say, "I know it all!" However, it is nearly impossible to set aside the time to do so, and I think there are not many people like that. (Please forgive me, enthusiasts who check it every day (lol)). Furthermore, there are probably many people who are new to watches and think, "I want to buy a luxury watch, but honestly, I have no idea how much it will cost."

So in this article, we would like to tell you "how much each model is selling for" = "how much you can purchase it for" based on the average selling price at our store over the past year !

This is the ninth installment of our series, and we will be focusing on the particularly popular Grand Seiko Heritage Collection and Evolution 9 Collection! We will also be introducing some recommended models. This is just a guide, but please read to the end for reference!

Average sales price of "Heritage Collection"

The Heritage Collection has many models with standard designs that are easy to use both on and off the job. Here, we will introduce the key points of the SS (stainless steel) models and the models that we particularly recommend!

"Heritage Collection" SS (stainless steel) model

*Source: https://www.commit-watch.co.jp/buyer/watches/mens/grand-seiko/heritage-collection-44gs-55th-anniversary-model-250634/
*The photo is "Ref.SLGH009"

The Heritage Collection was created based on the Seiko Style, a design philosophy that has been passed down for many years. The lineup includes models that incorporate the latest technology, such as a simple, balanced design that eliminates unnecessary decoration, and a classical design. Not only are they beautiful to look at, but they are also very practical, so they are a must-have for business people in particular.

Average sales price of representative models
Ref.SLGH009: 1,024,000 yen
Ref.SBGH297: 1,395,000 yen
Ref.SBGA387: 1,452,000 yen

Recommended Model 1: "Ref.SBGH297"

*Source: https://www.commit-watch.co.jp/buyer/watches/mens/grand-seiko/mechanical-hi-beat-36000-237177/

[Seiko][Seiko] "Ref. SLGA007" announced as a model commemorating the 140th anniversary of the company's founding.

Seiko Epson Corporation's Shiojiri business office, "Shinshu Toki no Takumi Kobo." This "Minamo Blue" dial, created with the surface of Lake Suwa, located nearby, as its motif, expresses deep shades and shadows beautifully. Furthermore, the gold-colored second hand and brand logo, reminiscent of the light shining on the surface of Lake Suwa, further accentuate its beauty. The movement is equipped with the latest Spring Drive "Cal.9RA2," and its functionality is outstanding. It was released in 2021 with a limited edition of 2021 pieces (only 500 in Japan), just like the Gregorian calendar, so there are few on the market, so if you are interested, why not take this opportunity to consider purchasing one?

Recommended Model 2: Ref.SLGH005

The Ref. SLGH005 was created with the image of the birch forest that can be seen from the watch workshop in Shizukuishi, Iwate Prefecture.

This beautifully finished watch features a three-dimensional birch forest and a sparkling white dial with a blue second hand as an accent color. It is equipped with an automatic movement " Cal.9SA5" , but the case is only 11.7mm thick. The "Ref.SLGH005" won the men's watch category of the Geneva Watch Grand Prix ( GPHG ), also known as the Academy Award of the watch world, and is becoming the brand's iconic watch, recognized worldwide. This is a recommended model that you will definitely fall in love with once you get your hands on it.

Recommended Model 3: Ref.SLGH015

The Wako limited edition model "Ref. SLGH015" was released on Time Memorial Day, June 10, 2022, to commemorate the 90th anniversary of the completion of Ginza Wako's clock tower.

The soft champagne gold pattern, which represents the granite used on the exterior walls of the Wako Main Building, is a gorgeous yet subdued color, making this a versatile watch that can be worn in any situation. From the case back, you can see the new generation movement "Cal.9SA5" and the words "CLOCK TOWER 90TH ANNIVERSARY". In addition to the bracelet, a brown leather strap is also included, so you can enjoy it for a long time by changing it according to your mood. This is a rare model limited to 50 pieces, so if you see it, we recommend that you get it without hesitation.

summary

What did you think.

The selling price of a watch varies greatly depending on various factors, such as the current trend, the balance between supply and demand, the condition of the watch, whether it has rare features, its year of manufacture, whether it has accessories, etc. In short, the selling price is determined by a combination of many factors, but by knowing the approximate selling price, you can set a goal for how much money you will need.

We hope to continue sharing information about other products in the future, so please look forward to it!

Once again, we hope this article helps you in your purchasing decision.

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