Happy New Year everyone.
Let me start by saying that the first column of 2022 is,
[Rolex][Rolex][Rolex] "Oyster Perpetual"
The Oyster Perpetual was introduced by Rolex as the world's first waterproof wristwatch.
Of the three great inventions known as the Oyster Case, the Perpetual, and the Datejust, the Oyster Perpetual, which features two of the Oyster Case and the Perpetual, is said to be the origin of automatic watches with waterproof and dustproof cases.
Its simple design is widely known as Rolex's entry-level watch and has become an iconic item.
Turquoise color
The new Oyster Perpetual series, released in 2020, surprised watch fans with its wide variety of dial colors. The pop and playful colors quickly became popular, and one of them is the turquoise we will talk about today.
Of the five sizes of the Oyster Perpetual, the following three are available in turquoise.
・"Ref.277200" Case diameter: 31mm
・"Ref.126000" Case diameter: 36mm
・"Ref.124300" Case diameter: 41mm
The 31mm size is for women, the 36mm size is for both men and women, and the 41mm size is for men.
"charm"
Turquoise was the most popular color when the new product was released, but its greatest appeal is its vibrant blue color.
As you may have already noticed, the first thing that comes to mind when you see this blue is the brand Tiffany & Co. This turquoise color is not only a color that has never been seen in a Rolex before, but it is also reminiscent of Tiffany blue , and celebrities and fashionistas have all worn it as an accent on their wrists, making it popular with both men and women, and quickly becoming a rare color that cannot be purchased at official stores.
"Latest market price"
Now, in the one month period surrounding the New Year, the price of Turquoise has risen dramatically, becoming a hot topic all over the world. Until the beginning of December last year, the actual price of the "Ref. 124300" (case diameter 41mm) was around 2 million yen , but the current "current market price" is
Approximately 4.5 million to 5 million yen
...!?!?!
What on earth happened in the past month? The price has risen so much that it makes you wonder. The domestic suggested retail price is 676,500 yen. The other day, when I was looking at the overseas website "Chrono24", I saw some watches being sold for about 10 million yen (lol).
It's true that seeing prices rise this much is a little scary, but we'll have to keep an eye on the movements over the next few months to see whether this will be a passing trend or if it will continue to rise.
"Factors behind price rise"
What is the factor that caused this sudden price rise ?
It is likely, or rather, almost certain that it will be the release of the Patek Philippe Nautilus Ref. 5711/1A-018, which is still fresh in everyone's minds.
December 2021. A Nautilus with a vibrant "Tiffany Blue" lacquer dial suddenly appeared. It was first unveiled at an overseas charity auction.
Successful bid of approximately 737.5 million yen
It is still fresh in our memory that everyone involved with watches, both in Japan and overseas, was astonished and the sale was widely reported. (Note: This price is for a charity auction, so it is difficult to say it is the market price.)
And there is no doubt that this winning bid price has drastically boosted the market price of the Turquoise Oyster Perpetual. This incident has made the color a trend, and the Nautilus has had an impact on other models, which is truly amazing.
⇩⇩For more details, please check out COMMIT TV⇩⇩
summary
What did you think.
No matter how complicated the mechanism is, if there is no demand, the price will not rise. On the other hand, no matter how simple the watch is, if demand increases, the price will soar. Of course, this may be a temporary phenomenon, but I feel that this is a case that truly embodies supply and demand.
Well, leaving aside the seriousness of it all, I hope you'll all keep an eye on future developments regarding turquoise.
2022 has just begun, but I'm excited about the many topics that are likely to come out this year. I would like to convey to everyone how fun and wonderful luxury watches are through the Yagi Watch Column and COMMIT TV.
see you!