Hello everyone!
Thank you for your continued support this year.
Well, this time it became a big topic at the end of last year, and I'm sure you're all curious about it.
[Rolex][Rolex][Rolex][Rolex][Rolex][Rolex][Rolex][Rolex][Rolex][Rolex] When and where does the Certified Pre-Owned Program start?
Start date: Early December 2022
Condition: A watch purchased from an authorized Rolex dealer more than three years ago
Location: Bucherer boutiques in six European countries
[Switzerland, Germany, Austria, France, Denmark, and the United Kingdom]
Bucherer is a long-established, prestigious watch retailer founded in 1888, and also has a repair department with high technical skills on par with luxury watch brands. You can check the products and prices on Bucherer's online store, but to purchase, you will need to contact a store in each country. As there are no conditions regarding the year of manufacture at the moment, it is believed that vintage watches are also available as long as they meet the above conditions.
The launch date in Japan is yet to be decided. It is expected to be launched in the US and other countries in the spring of 2023, but in Japan, some stakeholders have said that they are considering it but are not yet ready to implement it, so it seems that it will be some time before it is launched.
[Rolex][Rolex][Rolex][Rolex] How does the Certified Pre-Owned System affect market prices?
First of all, we can see that Bucherer's certified pre-owned Rolex sales site sells them at a higher price than new ones. This shows that even for Rolex, it is very difficult to control the distribution and market price in the market.
Next, with the launch of the Certified Pre-Owned Rolex system, more attention is being paid to pre-owned watches themselves. It is likely that the market price for other pre-owned watches will rise as people will recognize that "a certified pre-owned watch at this price proves that a Rolex is worth this much." In addition, the warranty and tags that come with certified pre-owned watches are different from regular ones, and there are currently only a limited number of places where they can be purchased, so it is possible that the market price of certified pre-owned watches themselves may temporarily rise even further.
Either way, it is undeniable that attention is being paid to the secondary market, and for pre-owned watches, we can expect the negative image to be shed and secondary market purchases to be revitalized.
summary
I have explained the Certified Pre-Owned System for Rolex. What do you think?
The big news of Rolex entering the second-hand market is likely to lead to increased interest in second-hand watches, which will likely lead to a more active luxury watch market in the future.
Once again, I hope that by reading this article, more people will become interested in luxury watches and think, "I want a used watch" or "I'm interested in used watches."
Commit Ginza has knowledgeable staff on hand to provide advice on Rolex models, budgets, designs, and other aspects tailored to your preferences, so please feel free to consult with us.
see you!