2022.12 Latest version!!
How much will you get back if you resell a watch you bought at Commit Ginza?
(*This includes sales of new and unused items)

Thank you very much for your continued patronage of our store.

Now, we would like to reveal the latest version of our Buyback Rate ( December 2022 )!

We will distribute the results of our survey every month , so please check them out.
Not only will you gain a track record of commitment, but you will also gain a deeper understanding of the clock situation!

So, what kind of trends are happening in the luxury watch industry?

Let's take a look at the latest buyback rate ( December 2022 ) and unravel the mystery.

Buyback rate = resale rate at a typical watch store

First of all, as many of you may already know, the buyback rate is the number derived from the price difference when a watch that you have purchased is put up for sale again, and at general buying stores, this figure is said to be around 70% .

In other words, a watch purchased for 1 million yen can be purchased for approximately 700,000 yen .
= Buyback rate = resale rate is 70 %.

What do you think about this figure of approximately 70% (= a 1 million yen watch would become approximately 700,000 yen)?

" They're willing to pay such a high price for it ."

" You can get it for a surprisingly high price ."

" It's so expensive compared to clothes! "

Most people probably feel that the exchange rate is good and that they can sell their items for a high price.

However, when it comes to luxury watches, this way of thinking is a bit outdated. In fact, there is a good chance that you can sell your watch for a higher price!

So, if you don't know, you're missing out .

We want you to avoid this situation at all costs, so please make sure to read the rest of this article about " Buyback Rate = Resale Rate " until the end!!

An astonishing "buyback rate = resale rate" (purchase rate)!!!

What do you think? This figure is our " buyback rate = resale rate "

An astonishing 102.1 % (November: 102.7%)

Let's take a closer look.

Below is the total data on watches purchased between January 2016, when Commit Ginza opened, and December 2022 , that have been sold back to our store.

Comparing the collected data, the trends are as follows:

this is

▶Many customers have used Commit Ginza.

▶ All transactions were conducted at a "fair price."

▶Rising prices due to increased demand for luxury watches.

It depends on the situation.

A resale rate of 102.1% means that a watch purchased for 1 million yen was sold for 1,021,000 yen . In other words, you get to wear a luxury watch for free and get an additional 21,000 yen back.

Just hearing these figures might make you think that everyone wants a luxury watch and that they should just buy one from any watch store.

However, as I mentioned at the beginning, the average buy-back guarantee at a typical watch store is said to be around 70% , so the difference is...

32.1 % = 321,000 yen!!

I don't need to say much, but I think you can understand what these numbers tell us.

However, as you can see, the resale rate is gradually decreasing day by day. The reason for this is the same as in the previous issue.

▶ Add to the above...

A notable feature of December 2022 was that the buyback rate (resale rate ) had fallen by more than 0.5% from the previous month, and like other months of decline (March, April, June, July, August, September, and November of the same year), many of the sales occurred within six months of purchase. Those who purchased in the hope of a market recovery were pessimistic about the future of the still unstable economic situation (the rapid appreciation of the yen due to the narrowing interest rate gap between the United States and Japan, the resurgence of COVID-19 infections, etc.), One possible reason for this is that investors have switched to short-term selling .

So the following table is important:

■ Holding period: Look at data that is more than one year old.

The resale rate is well over 100% .

In short, when buying and selling watches, it is very important to take a long-term view . Of course, there are many different points to consider, but there are very few industrial products with a resale rate of over 100% in the first place. It is important to think of luxury watches as something you enjoy wearing and that boasts a high resale rate .

Three reasons why resale rates at general buying stores are low

Why Commit Ginza can achieve such an overwhelming resale rate

We've talked about a lot of things so far, but what is the reason why Commit Ginza is able to achieve such an overwhelmingly high resale rate?

As most people have probably already noticed, the answer lies in the paradox mentioned above regarding why resale rates are low.

In short, we put the customer first - buying at the highest price in Japan and selling at the lowest price - and by accurately determining the fair price - the current market value of each item, we have come to have a large number of loyal customers .

summary

What did you think?

It is generally said that industrial products lose value the moment they are purchased, but I'm sure no one expected the figure to exceed 100%, overturning that statement.

Of course, one of the factors is that facing the unprecedented situation of "COVID-19" has changed consumer behavior and increased demand for luxury watches, which also have an asset aspect.

However, the most important point is that we have faithfully embodied the "customer first" philosophy that is the Commit Ginza corporate philosophy. We believe that if we always operate with customer satisfaction as our number one priority and conduct transactions at fair prices, we will naturally achieve similar results.

We will continue to publish similar data every month, striving to provide you with satisfaction and peace of mind when buying and selling luxury watches.