
This article combines current news with luxury watches. The images and content of the article were initially created using AI and then rewritten by an editor.
"If I'm going to buy a watch worth over 1 million yen, I want to choose one that has received high praise " -- have you ever had that experience?
In this article, we will take a closer look at the latest prices and brand stories of five watches that have won the global design award, the Red Dot Design Award.
What is the Red Dot Design Award?
This international design award is held annually in Germany. Only the top 1.5% of entries are selected for the "Best of the Best" award in the product category, and it is also attracting attention as an indicator of market value.
- The judging criteria are nine items, including "innovation, functionality, and durability."
- A dedicated category for watches was created in 2015
- Award history = reassuring name value
Model | brand | Year of award/category | Latest price including tax | Key specifications |
---|---|---|---|---|
Big Bang Mecha-10 Magic Gold Reference 414.MX.1138.RX |
Hublot | 2017/Best of the Best | 4,961,000 yen | 10-day power reserve, magic alloy case |
Octo Finissimo Reference 103077 |
Bvlgari | 2018/Best of the Best | 1,859,000 yen | Ultra-thin 5.15mm thick titanium |
1919 Globe Timer UTC Reference 6023.4.05.002.05.5 |
Porsche Design | 2020/Best of the Best | 1,064,800 yen | Switch between 24 cities with one push of a button |
Evolution 9 Reference SLGA015 |
Grand Seiko | 2023/Best of the Best | 1,683,000 yen | Tide pattern x 120h operation |
Evolution 9 Ref.SLGW003 |
Grand Seiko | 2025/Best of the Best | 1,529,000 yen | Birch dial x 80h manual winding high beat |
The Appeal and Investment Value of the Hublot Big Bang Meca-10 Magic Gold Ref. 414.MX.1138.RX
"Even though it's gold, it's scratch-resistant." Hublot's proprietary Magic Gold boasts a hardness of approximately 1,000Hv, making it suitable for everyday wear without worrying about hairlines. The manual-winding movement HUB1201 with a 10-day power reserve is a design that will please any mechanical enthusiast.

The official domestic retail price is 4,961,000 yen (as of July 2025), and the parallel market price is generally 2.5 to 3 million yen. The rarity of the limited edition of 200 pieces and the "title" of having won the highest Red Dot Award are supporting the used price.
- 45 mm / 100 m water resistant / 10-day power reserve
- Limited to 200 bottles, with limited circulation
- Magic Gold can be polished to restore its shine.
The Bvlgari Octo Finissimo Ref. 103077: A Revolution in Thinness
The ultra-thin case measures just 5.5 mm thick, almost like a business card. The ceramic exterior is matte sandblasted, intentionally turning scratches into an advantage. It is equipped with the 2.23 mm thick BVL138 caliber, which has broken the brand's thinnest record seven times, and boasts a 60-hour power reserve.

The regular price including tax as of 2025 is 2,882,000 yen . The casual elements of a thin design and ceramic make this watch a perfect fit for the modern dress watch market, where business casual is firmly established.
Porsche Design 1919 Globetimer UTC Ref. 6023.4.05.002.05.5: Travel the World with Just a Push of a Button
Car enthusiasts will be thrilled by the way the hands move, just like a Porsche tachometer. Simply press the pushers at 2 and 4 o'clock on the 42mm titanium case to move the UTC hand and date forward or backward. This watch is sure to please not only car enthusiasts, but also seasoned business elites.

Priced at 1,113,200 yen ( tax included), it is equipped with the COSC-certified WERK 04.110 movement, making it the perfect travel companion.
Grand Seiko Evolution 9 SLGA015 Opens the Way to the "Five-Day Spring Drive Diver"
The black stream dial, which reflects the raging waves of the Kuroshio Current, boasts high visibility even underwater. Powered by the Cal. 9RA5 movement, it achieves a monthly accuracy of ±10 seconds and a power reserve of 120 hours . The 43.8 mm case is made of high-strength bright titanium, approximately 30% lighter than standard stainless steel, and combined with the ceramic bezel, it is a reliable watch for serious 200 m divers .

It was awarded the Red Dot Best of the Best award in 2023, with a price of 1,683,000 yen (tax included, domestic list price as of July 2025). Despite being a diver's watch, it is chic enough to be worn in business settings, making it a watch that is attracting attention as a resale indicator.
- 43.8 mm / 200 m water resistance / 5-day power reserve
- Ceramic bezel and high-strength bright titanium make it lightweight and scratch-resistant
- Large luminous index for visibility in the dark
The Grand Seiko Evolution 9 Ref. SLGW003 Proves "Japanese Quality"
The dial, embossed with a white birch forest, is sure to impress. The newly developed Cal. 9SA4 movement achieves a high beat rate of 36,000 vibrations per hour while offering a long power reserve of 80 hours . Brilliant hard titanium is both lightweight and highly scratch-resistant.

It won the Red Dot (Best of the Best) award at a price of 1,529,000 yen (tax included) (announced in July 2025). This is the result of the global recognition of the Zaratsu polishing and the tradition of "second-by-second precision control" that GS has built.
The Future of the Luxury Watch Market and the Potential of "Red Dot Brands"
Concept-focused brands such as Nomos and Ressence will emerge in 2024, and "lightweight x sustainable" will remain the key phrase for 2025. Past data has shown that Red Dot award-winning models experience gradual price declines, making them a strong choice for beginners who are concerned about resale value.
Summary: Design award-winning models are assets worth talking about
Looking back at the five watches introduced this time, each one won a design award with a different approach: "material innovation," "challenge to thinness," "functional beauty," and "Japanese aesthetic." We hope our readers will find a watch that suits their lifestyle.
FAQ
Does having a Red Dot award give you a better resale value?
It is generally considered advantageous because the amount in circulation is limited and valuation is stable, but the market price is also affected by exchange rates and distribution inventory.
Is Magic Gold really scratch-proof?
Although it is not completely scratch-free, it is much harder than regular 18K gold and small scratches from everyday use are less noticeable.
Are thin watches vulnerable to shocks?
Although the shock resistance is slightly lower than the regular model, improvements to waterproofing and the movement fixing method ensure that it is still practical.
What is the difference between UTC and GMT functions?
UTC is a 24-hour display based on Coordinated Universal Time, while GMT is a mechanism that makes it easier to read any second time zone, and they are used differently.
Are there other Grand Seiko models with birch dials?
There are several models being developed, starting with the SLGH005 in 2021, but the SLGW003 is differentiated by its hand-wound high-beat movement.