Commit TV Yagi Column: "Market Price Trends for Major High-End Models"
監修者Takayuki Yagi
Main High-End Models | Weekly Market Report
※The reference purchase prices listed in this column are based on our company's research as of August 30, 2026. Market conditions fluctuate daily, and current prices may differ significantly from those displayed. ※The purchase price conditions are based on items that are unused and complete with all accessories (warranty date within 1 month). ※Exchange rate at the time of publication: 1 USD = 160 JPY
Rolex, the epitome of luxury watches, and the "Big Three" watch brands—Patek Philippe, Audemars Piguet, and Vacheron Constantin. The market value they generate is not just "price information"; for enthusiasts, it's an indicator of asset value and status, and for investors, it's a sign of a dynamic market. In this column, we track market changes and trends by comparing the retail price and the latest purchase price each week, focusing on Rolex gold models and the main models from the Big Three brands. This content is useful not only for those considering selling or buying but also for those who want to know "which models are currently valued in the market." We will be delivering this weekly, so please make it a habit to check it out and use it as a hint for your next move.
126506
Reference purchase price
As of 2026/06/30
19,500,000 yen
As of 2026/08/30
19,500,000 yen
Difference
±0 yen
Reference retail price
12,544,400 yen
Difference from retail price
＋6,955,600 yen
126506A
Reference purchase price
As of 2026/06/30
21,500,000 yen
As of 2026/08/30
21,500,000 yen
Difference
±0 yen
Reference retail price
13,524,500 yen
Difference from retail price
＋7,975,500 yen
126503 White
Reference purchase price
As of 2026/06/30
4,100,000 yen
As of 2026/08/30
4,200,000 yen
Difference
＋100,000 yen
Reference retail price
3,642,100 yen
Difference from retail price
＋557,900 yen
126503 Black
Reference purchase price
As of 2026/06/30
4,200,000 yen
As of 2026/08/30
4,250,000 yen
Difference
＋50,000 yen
Reference retail price
3,642,100 yen
Difference from retail price
＋607,900 yen
126505 Sundust×Black
Reference purchase price
As of 2026/06/30
10,000,000 yen
As of 2026/08/30
9,500,000 yen
Difference
−500,000 yen
Reference retail price
8,779,100 yen
Difference from retail price
＋720,900 yen
126508 Green
Reference purchase price
As of 2026/06/30
14,700,000 yen
As of 2026/08/30
14,200,000 yen
Difference
−500,000 yen
Reference retail price
8,199,400 yen
Difference from retail price
＋6,000,600 yen
126509 Black×Steel
Reference purchase price
As of 2026/06/30
8,200,000 yen
As of 2026/08/30
8,200,000 yen
Difference
±0 yen
Reference retail price
8,779,100 yen
Difference from retail price
−579,100 yen
126515LN Chocolate×Black
Reference purchase price
As of 2026/06/30
8,000,000 yen
As of 2026/08/30
8,000,000 yen
Difference
±0 yen
Reference retail price
6,656,100 yen
Difference from retail price
＋1,343,900 yen
126515LN Sundust×Black
Reference purchase price
As of 2026/06/30
8,000,000 yen
As of 2026/08/30
8,500,000 yen
Difference
＋500,000 yen
Reference retail price
6,656,100 yen
Difference from retail price
＋1,843,900 yen
126518LN Golden×Black
Reference purchase price
As of 2026/06/30
10,300,000 yen
As of 2026/08/30
10,000,000 yen
Difference
−300,000 yen
Reference retail price
6,329,400 yen
Difference from retail price
＋3,670,600 yen
126518LN Black×Champagne
Reference purchase price
As of 2026/06/30
8,000,000 yen
As of 2026/08/30
8,000,000 yen
Difference
±0 yen
Reference retail price
6,329,400 yen
Difference from retail price
＋1,670,600 yen
126519LN Steel×Black
Reference purchase price
As of 2026/06/30
8,800,000 yen
As of 2026/08/30
8,900,000 yen
Difference
＋100,000 yen
Reference retail price
6,656,100 yen
Difference from retail price
＋2,243,900 yen
126713GRNR
Reference purchase price
As of 2026/06/30
3,800,000 yen
As of 2026/08/30
3,500,000 yen
Difference
−300,000 yen
Reference retail price
3,030,500 yen
Difference from retail price
＋469,500 yen
126718GRNR
Reference purchase price
As of 2026/06/30
7,800,000 yen
As of 2026/08/30
7,700,000 yen
Difference
−100,000 yen
Reference retail price
7,546,000 yen
Difference from retail price
＋154,000 yen
126711CHNR
Reference purchase price
As of 2026/06/30
3,400,000 yen
As of 2026/08/30
3,550,000 yen
Difference
＋150,000 yen
Reference retail price
2,981,000 yen
Difference from retail price
＋569,000 yen
126715CHNR
Reference Purchase Price
As of 2026/06/30
7,300,000 yen
As of 2026/08/30
7,200,000 yen
Difference
−100,000 yen
Reference List Price
7,889,200 yen
Difference from List Price
−689,200 yen
126613LN
Reference Purchase Price
As of 2026/06/30
3,200,000 yen
As of 2026/08/30
3,250,000 yen
Difference
＋50,000 yen
Reference List Price
2,883,100 yen
Difference from List Price
＋366,900 yen
126613LB
Reference Purchase Price
As of 2026/06/30
3,350,000 yen
As of 2026/08/30
3,250,000 yen
Difference
−100,000 yen
Reference List Price
2,883,100 yen
Difference from List Price
＋366,900 yen
5711/1A-010
Reference Purchase Price
As of 2026/06/30
21,000,000 yen
As of 2026/08/30
21,800,000 yen
Difference
＋800,000 yen
Reference List Price
3,872,000 yen
Difference from List Price
＋17,928,000 yen
5712/1A-001
Reference Purchase Price
As of 2026/06/30
25,000,000 yen
As of 2026/08/30
25,000,000 yen
Difference
±0 yen
Reference List Price
8,120,000 yen
Difference from List Price
＋16,880,000 yen
5811/1G-001
Reference Purchase Price
As of 2026/06/30
27,000,000 yen
As of 2026/08/30
27,000,000 yen
Difference
±0 yen
Reference List Price
12,380,000 yen
Difference from List Price
＋14,620,000 yen
5167A-001
Reference Purchase Price
As of 2026/06/30
13,000,000 yen
As of 2026/08/30
13,000,000 yen
Difference
±0 yen
Reference List Price
4,120,000 yen
Difference from List Price
＋8,880,000 yen
5167R-001
Reference Purchase Price
As of 2026/06/30
17,000,000 yen
As of 2026/08/30
19,000,000 yen
Difference
＋2,000,000 yen
Reference List Price
8,080,000 yen
Difference from List Price
＋10,920,000 yen
5168G-001
Reference Purchase Price
As of 2026/06/30
16,000,000 yen
As of 2026/08/30
16,000,000 yen
Difference
±0 yen
Reference List Price
8,740,000 yen
Difference from List Price
＋7,260,000 yen
15510ST.OO.1320ST.06
Reference Purchase Price
As of 2026/06/30
9,300,000 yen
As of 2026/08/30
9,300,000 yen
Difference
±0 yen
Reference List Price
4,400,000 yen
Difference from List Price
＋4,900,000 yen
15510ST.OO.1320ST.07
Reference Purchase Price
As of 2026/06/30
7,100,000 yen
As of 2026/08/30
7,100,000 yen
Difference
±0 yen
Reference List Price
4,400,000 yen
Difference from List Price
＋2,700,000 yen
15510ST.OO.1320ST.08
Reference Purchase Price
As of 2026/06/30
6,600,000 yen
As of 2026/08/30
6,600,000 yen
Difference
±0 yen
Reference List Price
4,400,000 yen
Difference from List Price
＋2,200,000 yen
15550ST.OO.1356ST.06
Reference Purchase Price
As of 2026/06/30
8,000,000 yen
As of 2026/08/30
8,000,000 yen
Difference
±0 yen
Reference List Price
4,180,000 yen
Difference from List Price
＋3,820,000 yen
16202ST.OO.1240ST.02
Reference Purchase Price
As of 2026/06/30
13,500,000 yen
As of 2026/08/30
13,500,000 yen
Difference
±0 yen
Reference List Price
5,555,000 yen
Difference from List Price
＋7,945,000 yen
4520V/210A-B128
Reference Purchase Price
As of 2026/06/30
4,600,000 yen
As of 2026/08/30
5,150,000 yen
Difference
＋550,000 yen
Reference List Price
4,202,000 yen
Difference from List Price
＋948,000 yen
Summary
Overall, the market has been stable recently. While there are ups and downs for individual models, the general trend is positive, and I'm very much looking forward to next week's market conditions. Despite price revisions, I will continue to monitor developments closely. If you are considering selling, please feel free to contact us. I hope that this column has sparked your interest in luxury watches, even a little. See you next time!
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