Buyback rate - 2023.4 latest edition -

Thank you very much for your continued patronage of Commit Ginza (hereinafter referred to as our store).

Now, we would like to reveal the latest Buyback Rate ( April 2023 ) for this month as well!

We will distribute the compiled results every month , so please check them out.
Not only will you learn about our track record, but you will also gain a deeper understanding of the watch situation!

So, what kind of trends are happening in the luxury watch industry?

Let's take a look at the latest buyback rate ( April 2023 ) and unravel the mystery.

Buyback rate = resale rate at a typical watch store

First of all, as many of you may already know, the buyback rate is the number derived from the price difference when a watch that you have purchased is put up for sale again, and at general buying stores, this figure is said to be around 70% .

In other words, a watch purchased for 1 million yen can be purchased for approximately 700,000 yen .
= Buyback rate = resale rate is 70 %.

What do you think about this figure of approximately 70% (= a 1 million yen watch would become approximately 700,000 yen)?

" They're willing to pay such a high price for it ."

" You can get it for a surprisingly high price ."

" It's so expensive compared to clothes! "

Most people probably feel that the exchange rate is good and that they can sell their items for a high price.

However, when it comes to luxury watches, this way of thinking is a bit outdated. In fact, there is a good chance that you can sell your watch for a higher price!

So, if you don't know, you're missing out .

We want you to avoid this situation at all costs, so please make sure to read the rest of this article about " Buyback Rate = Resale Rate " until the end!!

An astonishing "buyback rate = resale rate" (purchase rate)!!!

What do you think? This figure is our " buyback rate = resale rate "

An astonishing 101.5 % (March 2023: 101.2%)

Let's take a closer look.

Below is the total data on watches purchased between January 2016, when Commit Ginza opened, and April 2023 , that were sold back to our store.

Comparing the collected data, the trends are as follows:

this is

▶Many customers have used our store.

▶ All transactions were conducted at a "fair price."

▶Rising prices due to increased demand for luxury watches.

It depends on the situation.

A resale rate of 101.5% means that a watch purchased for 1 million yen was sold for 1,015,000 yen . In other words, you get to wear a luxury watch for free and get an additional 15,000 yen back.

Just hearing these figures might make you think that everyone wants a luxury watch and that they should just buy one from any watch store.

However, as I mentioned at the beginning, the average buy-back guarantee at a typical watch store is said to be around 70% , so the difference is...

31.5 % = 315,000 yen!!

I think you can understand what these figures are saying without much explanation. However, as everyone knows, even if you sell a product purchased today tomorrow, the resale rate mentioned above will not be achieved. So, what should we do? Let's talk about the key points based on the actual buyback data.

[★Very important★]
How can you maximize your buyback rate (= amount received when selling)?

From here, let's take a look at Commit Ginza's buyback performance.

The above data is only a partial list, but it is clear that the majority of transactions lasting less than a year tend to have a buyback rate below 100% , and after approximately a year and a half or more, the buyback rate tends to gradually exceed 100% .

In other words, the longer you hold onto an item , the higher the resale rate tends to be. The results are shown in the table below.

I hope you now understand that it is very important to take a long-term view when buying and selling watches. The average resale rate of products that meet this very important point is...!!

The average buy-back guarantee at a typical watch store is around 70% . The difference is...

57.5 % = 575,000 yen!!

Of course, we have talked about various things, but in the first place , there are very few industrial products with a resale rate of over 100% . The important thing is to think of luxury watches as something that you enjoy wearing and that boasts a high resale rate .

Three reasons why resale rates at general buying stores are low

Why Commit Ginza can achieve such an overwhelming resale rate

We've talked about a lot of things so far, but what is the reason why Commit Ginza is able to achieve such an overwhelmingly high resale rate?

As most people have probably already noticed, the answer lies in the paradox mentioned above regarding why resale rates are low.

In short, we put the customer first - buying at the highest price in Japan and selling at the lowest price - and by accurately determining the fair price - the current market value of each item, we have gained a large number of loyal customers .

summary

What did you think?

It is generally said that industrial products lose value the moment they are purchased, but the results were over 100%, far surpassing that statement.

Of course, another factor is that consumer behavior has changed dramatically due to the unstable economic situation triggered by events such as the coronavirus and the war in Ukraine in recent years, which has led to an increased demand for luxury watches that also have an asset aspect.

However, the most important point is that we have faithfully embodied the "customer first" philosophy that is the Commit Ginza corporate philosophy. We believe that if we always operate with customer satisfaction as our number one priority and conduct transactions at fair prices, we will naturally achieve similar results.

We will continue to publish similar data every month, striving to provide you with satisfaction and peace of mind when buying and selling luxury watches.