"MASTER'S Column" Top 5 Popular Articles of 2020 ~Compilation~

hello everyone

There are only two weeks left in this year. 2020 has been a really tough year, but I hope that next year will be a bright year with the Tokyo Olympics being held safely and the coronavirus being contained.

Well, since this is the last article of 2020, I would like to present a compilation of the top 5 most popular articles in the "MASTER'S Column" that I have written so far. I will also include links to each article, so if you would like to read more, please click on the links.

TOP 5: What are vintage watches?

The fifth place was an article about vintage watches, which have become increasingly popular in recent years, titled "What is a Vintage Watch?"

First of all, I will explain in detail what the definition of a "vintage watch" is, as well as the recommended points, how to handle them, and advice on choosing a store.

This article contains useful information for anyone, from those who are about to purchase a vintage watch for the first time to those who already own one, so if you haven't read it yet, be sure to give it a read.

YouTube is here

TOP4: Watch retailer's "investigation and analysis"

Based on the principle of "customer first," this article exposes the truth and aims to help customers enjoy buying and selling luxury watches.

In this episode, we talked about the campaigns that each company runs.

In fact, when you hear just this phrase, it seems like it only stimulates your desire to buy, making you think "That sounds like a great deal," "I wonder if I'll get something," or "Let's go and check it out," but this article fully exposes the various realities that lie behind it.

It's definitely worth a read, so be sure to read it before this year-end [campaign].

YouTube is here

TOP 3: Introducing the world's top 5 luxury watch brands!

♦PATEK PHILIPPE ♦AUDEMARS PIGUET ♦VACHERON CONSTANTIN ♦BREGUET ♦A.LANGE＆SOHNE

Even if you are not interested in luxury watches, you have probably heard of these famous brands. A column introducing the history and characteristics of these brands is "Introducing the Top 5 Luxury Watch Brands in the World!"

I think that by learning about the relationships with famous people and the background of each brand, your perspective on luxury watches will change. If you haven't read it yet, I highly recommend it.

YouTube is here

TOP2: Buyback rate

It is not uncommon for luxury watches to fetch hundreds of thousands, millions, tens of millions, or even hundreds of millions at global auctions. They are also proof that they are recognized as real assets. A column about the resale and purchase guarantee of luxury watches at Commit Ginza is titled "Buyback Rate."

As you may have already noticed, the buyback rate is an astonishing 97.1%.

In other words, a watch purchased for 1 million yen can be sold for 971,000 yen. This is something that would never happen with a typical industrial product.

How is it possible to get such high prices back?! We have detailed the secrets behind the reasons, so please read this and enjoy buying and selling luxury watches even more.

Read the article here>>> "Buyback Rate"

YouTube is here

TOP1: Etiquette at luxury watch stores

The honorable winner of first place was "Manners at Luxury Watch Stores," which I wrote to make luxury watch stores, which are considered to be intimidating, more accessible.

Whether it's my first time or I'm going back again, I always end up feeling nervous when visiting a luxury watch store.

We hear many questions from customers, such as, "Is it okay to go home without buying anything?", "It would be embarrassing if I didn't have the knowledge," and "Are there some unspoken rules?"

This column aims to dispel such worries and add some smart etiquette to help you have a pleasant visit to a luxury watch store.

Please read it and tell your friends about it if possible. (laughs)

YouTube is here

summary

These are the top 5 popular articles in the "MASTER'S Column" that started this year. What did you think?

2020 was a year with a truly eventful year, but we hope that through this ``MASTER'S Column'' we have been able to provide our customers with at least some ``useful information .''

We also plan to continue writing columns next year so that we can provide you with even more useful information .

The store will be open until Tuesday, December 29th, but this will be the last "MASTER'S Column" of the year.

Thank you for this year, and I look forward to working with you again next year.