How much do you know about the market price of luxury watches in the secondary market? If you look at the data of various watch shops every day, you may say, "I know it all!" However, it is nearly impossible to set aside the time to do so, and I think there are not many people like that. (Please forgive me, enthusiasts who check it every day (lol)). Furthermore, there are probably many people who are new to watches and think, "I want to buy a luxury watch, but honestly, I have no idea how much it will cost."
So in this article, we would like to tell you "what is the market price for each model" = "how much you can buy it for" based on the average selling price in our shop over the past 6 months ! This is the second article and this time we will focus on Rolex's sports models "GMT Master II", "Submariner", and "Sea-Dweller"! Although it is only a guideline, please read to the end and use it as a reference!
*"Vintage models" made before the 1980s are not included in the calculations.
Average sales price of "GMT Master II"
The GMT Master II is immensely popular both in Japan and overseas, thanks to its wide range of bezel colors. Here, we will introduce the SS (stainless steel) model, combination (SS x solid gold) model, and solid gold model, all made from different materials!
"GMT Master II" SS (stainless steel) model
The GMT Master II features a colorful two-tone bezel and GMT function. The dial is all black, so it is not too flashy and can make a moderate statement on the wrist. In addition, the relatively newer models have a Cerachrom bezel that gives them a bold look, while older models allow you to enjoy the changes caused by the fading of the bezel color, so we recommend that you look for one that suits your preferences.
Ref.116710BLNR: 2,036,000 yen
Ref.126710BLRO: 2,773,000 yen
"GMT Master II" combination (SS x solid gold) model
Although the combination model may seem flashy at first glance, its premium price is relatively low among the GMT Master II models, making it an attractive model that is easy to pick up. The brown color of the bezel and dial can create a mature and sexy look. If you want to create a tasteful and mature look, choosing a combination model may be a good idea.
Ref.126711CHNR: 2,704,000 yen
"GMT Master II" solid gold model
The GMT Master II, made of solid gold, captivates the viewer with its luxurious design and elegant, beautiful coloring. There are many models with specifications that are not available in other sports models, such as a gorgeous model with a brown and black bezel and a model with a rare meteorite dial. If you are looking for a model that stands out from the crowd, why not consider this solid gold model as a candidate?
Ref.126715CHNR: 5,830,000 yen
Ref.126719BLRO: 6,337,000 yen
Average sales price of the Submariner
As the world's first diver's watch, the Submariner has been driving the popularity of Rolex for a long time. Here, we will introduce the SS (stainless steel) model, combination (SS x solid gold) model, and solid gold model according to material!
"Submariner" SS (stainless steel) model
The Submariner is one of the most popular Rolex models, with its high water resistance, robustness, and simple design that makes it suitable for both formal and casual wear. While most models have a black bezel and dial, there are also models that use the company's corporate color, green, making this a lineup that will satisfy even those who feel dissatisfied with the simplicity of the watch. This is a model that we highly recommend to anyone looking for a watch that they can wear for a long time.
Ref.116610LV: 2,965,000 yen
Ref.124060: 1,664,000 yen
"Submariner" combination (SS x solid gold) model
When it comes to combination models of the Submariner, the first thing that comes to mind is the "Blue Submariner." The blue bezel and dial, combined with the 18KYG (yellow gold) coloring, give off a gorgeous impression. Semi-vintage models of the "Blue Submariner" have different colors for each individual watch, and there are a wide variety of models, including dials that look violet depending on the light, and blue dials that give a calm impression like the deep sea. It may be difficult to tell the difference without seeing it with the naked eye, so if you are looking for one, we recommend that you actually visit a store.
Ref.126613LN: 2,225,000 yen
Ref.126613LB: 2,207,000 yen
"Submariner" solid gold model
The Submariner's thick case is made of solid gold, which accentuates its luxurious feel, such as the gorgeous 18KYG (yellow gold) x black bezel model and the stately 18KWG (white gold) x blue bezel model. It is no exaggeration to say that the coordination is complete just by matching it with a simple outfit, and it is an especially ideal model for those who like casual clothes but want to make a strong statement.
Ref.116619LB: 4,450,000 yen
Ref.126618LN: 5,764,000 yen
Average sales price of "Sea-Dweller"
The Sea-Dweller was born as a higher-end model of the Submariner, with overwhelming waterproofness. Here, we will introduce the SS (stainless steel) model!
"Sea Dweller" SS (stainless steel) model
The Sea-Dweller was developed as a tool for deep-sea expeditions and is highly waterproof. Like the Submariner, it has a lineup of many simple designs and features a thick, large case. In November 2022, a model called the Deep Sea Challenge was released that is waterproof to 11,000m, which attracted a lot of attention. This is a model that we would definitely recommend to those who value practicality and have relatively sturdy wrists.
Ref.116600: 2,045,000 yen
Ref.126660: 1,900,000 yen
summary
What did you think.
The selling price of a watch varies greatly depending on various factors, such as the trend at the time, the balance between supply and demand, the condition of the watch, whether it has rare features, its year of manufacture, whether it has accessories, etc. However, if you know the approximate selling price, you should be able to set a goal for how much money you will need. We hope to introduce guidelines for other products in the future, so please look forward to it!
We hope this article helps you in your purchasing decision.