Today, we will be introducing 5 watches for 2025 that will make you unconsciously look at something other than the time .
A watch is essentially a tool for checking the time. However, there are some watches that are so attractive that even when you are trying to look at the time, your eyes are drawn to something else. The beauty of the dial, the finish of the case, the reflection of light, the intricacy of the movement... Have you ever found yourself losing track of time and gazing at the watch itself? This time, we have carefully selected five watches with such charm! If you are a watch lover, you will find yourself saying, "I know what you mean!" so please enjoy until the end!
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① [Grand Seiko] "Masterpiece Collection" "Ref. SBGD202"

Grand Seiko's "Ref. SBGD202" is not just a dress watch, but a watch with an appealing artistic design.
The perfectly polished Zaratsu finish on the case gives off a mirror-like shine whenever it catches the light, with a complex and delicate glow.
What's more, while the dial may initially seem jet black, the "Stardust Dial" shines like the stars twinkling in the night sky, changing its appearance from deep jet black to countless sparkles depending on the light. You'll be captivated by its beauty and find yourself tilting your wrist again and again.
Looking into the case back, you can see the 8-day movement "Spring Drive 9R01", and the bridge modeled after Mt. Fuji has an artistic presence. It is carefully finished with inspiration from the scenery of Suwa. At first glance, the design is simple, but the details will catch your eye .
② [Audemars Piguet] "Royal Oak "Jumbo" Extra-Thin" "Ref.16202ST.OO.1240ST.01"
To commemorate the 50th anniversary of the birth of the Royal Oak, the "Ref. 16202ST.OO.1240ST.01" was released as the successor to the long-loved "Jumbo" "Ref. 15202ST."
Its appeal goes beyond the simple design inheritance; its greatest feature is the petite tapestry dial, which changes its appearance depending on the angle of the light. In particular, this deep blue is not just blue, but has a beauty that changes shade depending on how the light hits it, and even if you just want to check the time, you will be captivated by the depth and beauty of the dial. In addition, the AP logo placed at the 6 o'clock position is not a traditional logo plate, but is "transferred" directly onto the dial, creating a sophisticated and minimalist impression.
The thinness of the case is also a notable point, with a thickness of just 8.1mm, which not only enhances the comfort of wearing it, but also completes the sophisticated form that is integrated with the bracelet. In addition, the octagonal bezel with polished and satin finishes gives off a sharp shine and allows you to enjoy the different reflections of light depending on the angle.
The new movement, Cal. 7121, not only has a longer power reserve than the previous caliber, but also features a quick calendar change function, making it more practical. The fact that it is a popular model targeted by watch enthusiasts around the world reflects the appeal of this watch. It's an ideal watch that everyone will envy, as you will be drawn in by the depth and rarity of the dial even if you just want to check the time .
3. [A. Lange & Söhne] "1815 Chronograph" "Ref. 414.028"

A. Lange & Söhne's 1815 Chronograph, Ref. 414.028, is a model that maximizes visibility and beauty.
The first thing that catches your eye is the contrast between the deep black dial and the white gold case. The jet-black matte dial absorbs light, and the white Arabic indexes that stand out against it give a neat impression, almost like type. In addition, the railway minute track that surrounds the outer circumference is a classic element reminiscent of a pocket watch, improving visibility while creating a sense of unity in the design. The chronograph's small second and 30-minute counters are beautifully arranged symmetrically, and the well-balanced layout is characteristic.
If you look through the case back, you will see the Cal. L951.5 manual winding movement, and you will be captivated by the gold chatons engraved into the German silver bridge and the shine of the hand-engraved balance cock. The movement with its depth is truly artistic, and even if you intend to check the time, you will be captivated by the perfect dial design and the artistry of the movement, making this a watch that will fully satisfy your desire to own it .
④ [Rolex][Rolex] The Daytona Ice Blue "Ref. 126506" is not just a chronograph; it is a special watch that offers something new every time you look at it.
Its greatest attraction is the ice blue dial, which is only available in platinum, which changes from pale blue to deep blue depending on the angle of the light. Another feature is the heavy weight that is unique to the platinum case, and the moment you put it on your wrist, you realize that it is a special watch. In addition, the chestnut brown Cerachrom bezel brings out the cool color of the dial, further enhancing the perfection of the design.
The beautiful layout of the chronograph sub-dials and the intricate finishing on the details are also points that watch lovers will find themselves following. You're supposed to check the time, but you'll be so engrossed in the details that you'll end up looking at something other than the time, making this the ultimate Daytona .
⑤ [Patek Philippe] "World Time Cloisonné" "Ref. 5131/1P-001"

[Patek Philippe] The World Time is a model that combines the practicality of being able to tell the time in 24 cities around the world at a glance with the beauty of a work of art.
Among them, the most attractive feature of the "Ref. 5131/1P-001" is the overwhelming presence of its platinum case and bracelet, and the dial with a hand-painted cloisonné enamel design of the North Pole. This dial is finished using the cloisonné technique, in which skilled craftsmen use extremely fine gold wire to carefully bake colorful enamel. It has a more three-dimensional feel than regular enamel, and the oceans and continents that spread out around the North Pole are expressed not by a brush but by the glassy luster and shadows of the enamel, and the colors of the deep blue ocean with quiet light, the transparent white of the ice, and the green of the continent create the illusion of looking down on the North Pole.
In addition, the platinum bezel is proudly engraved with the words "PATEK PHILIPPE" and "GENEVE". Unlike regular printing or engraving, it is a three-dimensional finish carved directly into the case, which creates sharp shadows when light hits it and changes the appearance of the bezel depending on the angle of the hand. It is the ultimate watch that makes you "look at something other than the time" without realizing it, as you are fascinated by the details of the watch even though you intended to check the time.
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What did you think?
These watches are not just tools for checking the time, but models that have the charm to make you unconsciously look at "things other than the time". The beauty of each of the design, finish, dial texture, and movement attracts the eye of watch lovers. If you have ever had the experience of "looking at the watch but forgetting to check the time", you will surely be hooked by the magic of these watches.
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