Good evening everyone!
Rolex reigns as the symbol of luxury watches. Knowing how its market value fluctuates every week is one of the most important factors for watch enthusiasts and investors. In this column, we will compare the list price and weekly purchase price of major models, including Rolex professional models, to deliver the latest market trends. We hope you will find this useful for your buying and selling. We will also be delivering this content every week, so be sure to check it out!
*These are the purchase prices based on our research on June 22, 2025. Please note that these are not guaranteed prices at the time of purchase.
*The market price fluctuates daily, so there may be a large discrepancy between the purchase price on the day the column was read.
*The conditions are based on an unused item with all accessories included (warranty date within the last month).
*Exchange rate on June 22nd: 1 dollar = 145 yen
Market purchase prices for all 31 models revealed!
1. "Daytona" SS
"Ref.126500LN" white dial

☆Purchase price comparison from the previous week
・2025~6/15: 4,700,000 yen ⇒ ~6/22: 4,950,000 yen (+250,000 yen)
☆Price difference between purchase price and reference price
・Price difference: +2,600,400 yen
2. "Daytona" SS
"Ref.126500LN" black dial

☆Purchase price comparison from the previous week
・2025~6/15: 4,150,000 yen ⇒ ~6/22: 4,300,000 yen (+150,000 yen)
☆Price difference between purchase price and reference price
・Price difference: +1,950,400 yen
3. "Daytona" PT
"Ref.126506"
☆Purchase price comparison from the previous week
・2025~6/15: 15,500,000 yen ⇒ ~6/22: 15,500,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: +3,848,800 yen
4. "Daytona" PT
"Ref.126506A" diamond index
☆Purchase price comparison from the previous week
・2025~6/15: 17,490,000 yen ⇒ ~6/22: 17,490,000 yen (± 0 yen)
☆Price difference between purchase price and reference price
・Price difference: +4,906,000 yen
5. GMT-Master II SS
"Ref.126710BLRO" Jubilee bracelet specification

☆Purchase price comparison from the previous week
・2025~6/15: 3,300,000 yen ⇒ ~6/22: 3,400,000 yen (+100,000 yen)
☆Price difference between purchase price and reference price
・Price difference: +1,735,700 yen
6. GMT-Master II SS
"Ref.126710BLNR" Jubilee bracelet specification
☆Purchase price comparison from the previous week
・2025 - 6/15: 2,600,000 yen ⇒ - 6/22: 2,700,000 yen (+100,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 1,035,700 yen
7. GMT-Master II SS
"Ref.126720VTNR" Jubilee bracelet specification

☆Purchase price comparison from the previous week
・ 2025 - 6/15: 2,540,000 yen ⇒ - 6/22: 2,600,000 yen (+60,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 857,600 yen
8. GMT-Master II SS
"Ref.126710GRNR" Jubilee bracelet specification

☆Purchase price comparison from the previous week
・2025 - 6/15: 2,820,000 yen ⇒ - 6/22: 2,850,000 yen (+30,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 1,18 5,700 yen
9. GMT-Master II SS/ERG
"Ref.126711CHNR"

・2025 - 6/15: 2,950,000 yen ⇒ - 6/22: 3,100,000 yen (+150,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 424,800 yen
10. Submariner SS
"Ref.124060"

☆Purchase price comparison from the previous week
・2025 - 6/15: 1,750,000 yen ⇒ - 6/22: 1,750,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: + 349,700 yen
11. "Submariner" SS
"Ref.126610LN"
☆ Purchase price comparison from the previous week
・2025 - 6/15: 2,050,000 yen ⇒ - 6/22: 2,100,000 yen (+50,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 529,200 yen
12. "Submariner" SS
"Ref.126610LV"

☆Purchase price comparison from the previous week
・2025 - 6/15: 2,200,000 yen ⇒ - 6/22: 2,250,000 yen (+50,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 60 1,100 yen
13. Submariner SS/ YG
"Ref.126613LB"

☆Purchase price comparison from the previous week
・2025 - 6/15: 2,660,000 yen ⇒ - 6/22: 2,660,000 yen (± 0 yen)
☆Price difference between purchase price and reference price
・Price difference: + 7 8,300 yen
14. "Sea - Dweller" SS
"Ref.126600"

☆Purchase price comparison from the previous week
・2025 - 6/15: 1,900,000 yen ⇒ - 6/22: 1,900,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: -122,900 yen
15. "Sea - Dweller Deep Sea D. Blue" SS
"Ref.136660"

☆Purchase price comparison from the previous week
・2025 - 6/15: 2,160,000 yen ⇒ - 6/22: 2,250,000 yen (+90,000 yen)
☆Price difference between purchase price and reference price
・Price difference: 41,200 yen
16. Explorer 36 SS
"Ref.124270"

☆Purchase price comparison from the previous week
・2025~6/15: 1,260,000 yen ⇒ ~6/22: 1,260,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: +155,600 yen
17. Explorer 40 SS
"Ref.224270"

☆Purchase price comparison from the previous week
・2025 - 6/15: 1,300,000 yen ⇒ - 6/22: 1,300,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: +134,000 yen
18. Explorer II SS
"Ref.226570" white dial

☆Purchase price comparison from the previous week
・2025 - 6/15: 1,600,000 yen ⇒ - 6/22: 1,650,000 yen (+50,000 yen)
☆Price difference between purchase price and reference price
・Price difference: +172,700 yen
19. Explorer II SS
"Ref.226570" Black dial

☆Purchase price comparison from the previous week
・2025 - 6/15: 1,500,000 yen ⇒ - 6/22: 1,550,000 yen (+50,000 yen )
☆Price difference between purchase price and reference price
・Price difference: +72,700 yen
20. "Air King" SS
"Ref.126900"

☆Purchase price comparison from the previous week
・2025 - 6/15: 1,170,000 yen ⇒ - 6/22: 1,200,000 yen (+30,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 64,800 yen
21. Yacht -Master 40 SS
"Ref.126622" Bright blue dial
☆Purchase price comparison from the previous week
・ 2025 - 6/15: 1,860,000 yen ⇒ - 6/22: 1,860,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: +2 4,100 yen
22. Yacht - Master 40 SS
"Ref.126622" Slate dial

☆Purchase price comparison from the previous week
・2025 - 6/15: 2,160,000 yen ⇒ - 6/22: 2,200,000 yen (+40,000 yen )
☆Price difference between purchase price and reference price
・Price difference: +364,100 yen
23. Oyster Perpetual 41 SS
"Ref.124300" Celebration motif dial

☆Purchase price comparison from the previous week
・2025 - 6/15: 2,400,000 yen ⇒ - 6/22: 2,700,000 yen (+300,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 1,719,900 yen
24. Oyster Perpetual 41 SS
"Ref.124300" Green dial

・2025 - 6/15: 1,290,000 yen ⇒ - 6/22: 1,320,000 yen (+30,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 339,900 yen
25. Oyster Perpetual 36 SS
"Ref.126000" Celebration motif dial

☆Purchase price comparison from the previous week
・2025 - 6/15: 2,160,000 yen ⇒ - 6/22: 2,160,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: + 1,227,200 yen
26. Oyster Perpetual 36 SS
"Ref.126000" Turquoise dial
☆Purchase price comparison from the previous week
・2025 - 6/15: 2,050,000 yen ⇒ - 6/22: 2,050,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: +1,117,200 yen
27. Oyster Perpetual 36 SS
"Ref.126000" Candy pink dial

☆Purchase price comparison from the previous week
・ 2025 - 6/15: 1,460,000 yen ⇒ - 6/22: 1,460,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: +527,200 yen
28. " Datejust 41" SS
"Ref.126334" Slate Roman dial with Jubilee bracelet
☆Purchase price comparison from the previous week
・2025 - 6/15: 2,050,000 yen ⇒ - 6/22: 2,050,000 yen (±0 yen)
☆Price difference between purchase price and reference price
・Price difference: + 41 6,500 yen
29. " Datejust 41" SS
"Ref.126334" Mint green dial Jubilee bracelet specification

☆Purchase price comparison from the previous week
・2025 - 6/15: 2,200,000 yen ⇒ - 6/22: 2,200,000 yen (0 yen)
☆Price difference between purchase price and reference price
・Price difference: + 56 6,500 yen
30. " Datejust 36" SS
"Ref.126234" Slate Roman dial with Jubilee bracelet

☆Purchase price comparison from the previous week
・2025 - 6/15: 1,620,000 yen ⇒ - 6/22: 1,650,000 yen (+30,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 25 0,800 yen
31. " Datejust 36" SS
"Ref.126234" Mint green dial Jubilee bracelet specification

☆Purchase price comparison from the previous week
・2025 - 6/15: 1,770,000 yen ⇒ - 6/22: 1,810,000 yen (± 40,000 yen)
☆Price difference between purchase price and reference price
・Price difference: + 41 0,800 yen
summary
What did you think?
The market had been stable for a while, but this week it has generally risen, resulting in a large increase in price for some models. The current flow of both buying and selling is very good, leading to many transactions. This seems to be a good time for those who are considering buying or selling, so please take this opportunity to contact us.
We will continue to monitor market trends and provide you with the latest information next week.
I hope that by reading this column, you will have become at least a little interested in luxury watches.
See you later!