Commit TV Yagi Column ~Increasing number of women wearing luxury watches!? Reasons and recommended models~

Good evening everyone.

" Luxury watches are worn by men ." This was the impression some years ago, but in reality, the barrier between men and women is disappearing now. Recently, more and more women are posting pictures of their favorite luxury watches on social media such as Instagram , and the term "Eco-1 girls" has even been thrown around. Also, as if to support this trend, Audemars Piguet's new " CODE 11.59 by Audemars Piguet ", released in 2019 , is the brand's first design based on the concept of " genderless ".

So, this time, I would like to introduce the reasons why the number of women wearing luxury watches is increasing year by year, and the recommended watches to give as presents to such women. Please enjoy until the end.

Three reasons why more and more women are liking luxury watches

Why are there more and more women who like watches in recent years? Let's focus on three points.

①The relationship between women and society has changed

The first point is that the barriers between men and women are disappearing due to major changes in the way women interact with society .

As I mentioned at the beginning, a long time ago, the perception that "luxury watches were something men wore" was strong. Of course, there were luxury watches for women, but rather than being used as watches, they played a stronger role as accessories, and most of them were ornately designed, with jewels and gold on the cases and bracelets.

In fact, wristwatches have a history of originally being made for women. In 19th century Europe, wristwatches were popular among wealthy women and were a trend in high society. Because men were fond of pocket watches, at the time, wristwatches were perceived as "for women." Given this background, wristwatches were probably used more as accessories than for practical purposes. Sadly, it is said that the rapid spread of wristwatches for men was due to the war.

As more women have taken up a foothold in society, wristwatches have also become more practical. Recently, many brands have released models with designs that women prefer and smaller case sizes, making watches easier for women to wear. As mentioned at the beginning, Audemars Piguet's CODE 11.59 by Audemars Piguet and Panerai, famous for its "big, thick watches," released the Luminor Due collection in 2016 , the brand's thinnest in history at 38mm, making it suitable for women.

②You can post on social media

The second point is that Twitter and Instagram have become popular, and people are now able to share their favorite luxury watches. It is possible to disseminate information via social media .

Just like accessories and fashion, luxury watches are packed with appealing features that make you want to post about them!

The above is an actual Instagram image, When searching for the hashtag " Girls' Watch Club ," you will find many posts from women wearing luxury watches, and you will see many people wearing not only popular brands for women such as Cartier and Chanel, but also men's models such as Rolex, Panerai, and Tag Heuer.

In particular, the number of women wearing "sports models" such as Rolex's Daytona and GMT Master II has been increasing in recent years.

In this day and age of social media , people can show off their luxury watches along with their fashion, trendy cafes, and favorite cosmetics. Luxury watches are both practical and useful as fashion items, so it's no surprise that they attract the attention of fashion-conscious women.

3) Worn by female celebrities

The third point is that many female celebrities wear it .

There are many luxury watches that have become popular after being worn by actors on TV or in dramas, including the Rolex Explorer I, which became a huge hit when actor Kimura Takuya wore it. In the past, luxury watches were chosen to suit the characters' costumes, but recently there has been an increase in collaborations between movies and luxury watch brands, with limited edition models being released based on items that appear in the show.

A famous collaboration is between Omega and the movie " 007 ," and in the latest film, " No Time to Die," the watches are also featured worn by female characters other than the main character, James Bond.

In addition, celebrities are increasingly posting private photos on social media , giving us a glimpse into the brands and accessories they use in their private lives. As female celebrities are now seen wearing stylish luxury men's watches in their private lives, it may be that more people are becoming familiar with men's watches.

※YouTube: Click here to see female celebrities wearing the Daytona.

Recommended models to give as gifts to women

Finally, with the increasing number of women wearing luxury watches, we would like to introduce some recommended models from our inventory that would make great gifts.

[Cartier]
"Santos de Cartier" SS
"Ref.W4SA0006" Blue dial

The Santos de Cartier is an iconic design of the Cartier watch, available in MM size (unisex size). The bezel is set with 206 gorgeous brilliant-cut diamonds, making this a watch that is full of feminine elegance.

Click on the price to go to the product details page ⇒ ￥1,298,000 (tax included)

[Rolex][Rolex]
"Daytona" SS
"Ref.116520" White dial

Among the Daytona models, known as the king of Rolex, the Ref. 116520 is a long-selling model that has been in production for 16 years. As mentioned above, the number of women who admire the Daytona is increasing due to the cool looks of celebrities and foreign celebrities who wear it. The white dial, which gives a refreshing impression, is a model that is popular among women, especially due to its relatively affordable price range.

Click on the price to go to the product details page ⇒ ￥3,388,000 (tax included)

[Patek Philippe]
『Twenty-4』18KWG
"Ref.4920G-001" Gray dial

Patek Philippe's ladies' collection "Twenty-4" was launched in 1999 as a "watch that will be on the wrist of modern women 24 hours a day." This is a luxurious watch with 36 diamonds set on the case and 10 diamonds set on the dial. One of the world's three major watch brands = a luxury watch that everyone aspires to. There is no woman who would not be happy to receive such a watch as a gift.

Click on the price to go to the product details page ⇒ ￥1,485,000 (tax included)

summary

What did you think.

Luxury watches are now popular among both men and women. In the past, they were seen as more of an accessory, but with more women stylishly wearing men's models, I think the ways to enjoy them have expanded. Also, while accessories and bags have been the standard gifts for women up until now, luxury watches may become the standard in the future! If you're having trouble deciding on a gift for a woman, don't forget about the option of luxury watches!

I hope that after reading this article, you will become interested in luxury watches!

see you!