Good evening everyone!
At the beginning of 2022, the market for wristwatches saw an abnormal rise in prices, mainly for the world's three major watch brands and Rolex. The market has calmed down over the past month or two, but we have received many inquiries about future trends, and we realize that many people are particularly concerned about them.
So, this time I would like to talk about the market price and future trends of the representative model " Royal Oak " of Audemars Piguet , one of the three major watch brands in the world. Please read to the end and use it as a reference for buying and selling watches.
About Royal Oak
The Royal Oak was born from Audemars Piguet in 1972 as a pioneer of luxury sports watches (hereafter referred to as "luxury sports watches") .
Until then, luxury watches were mainly made of gold or platinum and had small cases, but the Royal Oak, which appeared with a large case size and stainless steel material and a reverse design, overturned the concept of luxury watches at the time. Designed by Gerald Genta, also known as the Picasso of the watch world, it features a case integrated with the bracelet, an octagonal bezel and screws, and is currently highly popular as a representative of luxury sports.
*For more details, please refer to our previous article.
What are Audemars Piguet watches? Explaining their history and the popular model "Royal Oak"!
⇩⇩《 YouTube 》⇩⇩
Recent market trends
From here on, I would like to talk about the market price of the Ref. 15500ST.OO.1220ST.01 , a popular model that competes for first and second place among Audemars Piguet's Royal Oak models.
Current market price
*Source: https://kakaku.com/item/K0001171210/pricehistory/
This is a graph showing price trends for "new" products over the past year, and you can see that they have risen significantly since last year. In particular, the rate of increase since the beginning of this year has been extraordinary. If you only look at the trends over the past few months, it may seem like prices are declining, but if you take a long-term view, you can see that they have remained at a high level.
*Source: https://kakaku.com/item/K0001171210/pricehistory/
This is the trend over a two-year period, and we can see that it is at a higher level.
Recent developments at Commit Ginza
Next, we will look at the latest trends at Commit Ginza (hereafter referred to as our store). All data from our store is for second-hand items. (※Sales data from June to July)
Sales volume: 3 bottles ( 1 bottle currently reserved )
Selling price: 8.3 million to 8.9 million
The actual market prices mentioned above are for "new" items, so it is difficult to make a comparison, but we recognize that this price range is actually the current "market price" for used items (which varies depending on condition and year) .
And the current price range is
I think it's in a price range where it's worth purchasing .
The reason for this is that the prices of popular luxury sports models such as Patek Philippe's Nautilus and Vacheron Constantin's Overseas, which skyrocketed at the beginning of the year, have fallen by about 30% to 40% , and the current market price of the Royal Oak has also fallen by a similar amount.
Furthermore, looking at the number of inquiries about the most recently sold units (the number of inquiries is equivalent to when there is a certain level of demand), I think it's safe to say that the current market price is the bottom (current market value).
Future Trends
To conclude, I expect that the market price range mentioned above will continue for a while .
Two weeks ago What will happen to the Overseas, whose market price has changed drastically? As I wrote in my column, judging from the number of watches in circulation on the market and the market price of the entire watch industry, it seems that a sudden rise in prices will not occur anytime soon. Incidentally, many people who are accustomed to the fluctuations in the market price of luxury watches are taking advantage of this opportunity to purchase them.
We currently have "Ref.15500ST.OO.1220ST.03" (black) in stock.
This particular item has very slight scratches and small marks, but overall it is in excellent condition with no signs of use and was purchased in 2022, making it a relatively new model.
The selling price is 6,270,000 yen (tax included)
The sales page is here 👉 "Ref.15500ST.OO.1220ST.03"
*Source: https://kakaku.com/item/K0001160667/pricehistory/
Considering that the lowest actual market price is 6,980,000 yen, and taking into account the condition and year of the car, I think this is definitely a good price.
summary
What did you think.
When you place importance on asset value, you are inevitably concerned about market fluctuations, but I think it is best to purchase a luxury watch with the idea in mind of what it should be: " wearing a watch you love and enjoying every day ." The flagship model of Audemars Piguet, one of the world's three major watch brands, the Royal Oak, is a wonderful model that will lift your spirits just by wearing it. Please keep this information in the back of your mind as a reference.
Once again, I hope that by reading this article, even one more person will become a fan of the Royal Oak, and by extension, a fan of luxury watches.
see you!