Who is the world's leading custom watchmaker ?
When people hear the word "customization," many of them may have negative thoughts, such as, "Is it even real?" or, "Won't making changes lower the product's rating?"
The company we are introducing this time , Artisans de Genève, is a custom watchmaker that has proven its high quality and, above all, its excellent design, blowing away such concepts.
At first, I was skeptical about what kind of brand it was, but the moment I saw the watch, I changed my mind.
I would like to introduce you to Artisans de Genève .
What is " Artisans de Genève "?
"Artisans de Genève" is a custom watch workshop established in 2005 in Geneva, Switzerland. They mainly produce custom Rolex watches, and their highly original designs continue to excite some watch enthusiasts. The number of watches produced per year is limited, and they are rarely available on the market, making them difficult to obtain. There are also only a few in circulation in Japan, and in fact we only have a few in our store... and all of them are sold out immediately.
" Artisans de Genève " series
Artisans de Genève basically offers products in series for each category. The three main lineups are TRIBUTE, LAB, and COLLAB . Recently, there has been a lot of TRIBUTE , and the Daytona currently being sold at our store, Commit Ginza, is part of a new series called MONOCLE .
TRIBUTE
TRIBUTE is a series that pays homage to modern Rolex models in a vintage style. It has recreated vintage Rolexes, including the Daytona, Submariner, and Milgauss. It is not just a simple copy, but also incorporates modern elements into the design, which is why people are attracted to its high value and quality.
Among the TRIBUTE designs, the Paul Newman-style designs are highly acclaimed and popular, and are traded at high prices.
※Tribute to 6241
LAB
LAB is a series that utilizes the foundations of Rolex while developing original designs. Many of the models are experimental designs, born from highly free-thinking ideas, and have the power to excite those who see them.
Our store, Commit Ginza, has previously handled the Roughmat Carbon and Roughmat Diver models, which are versions of the Submariner. They sold in an instant (laughs).
※Rough matte carbon
COLLAB
COLLAB is a series of models created through collaborations with famous people. The most talked-about and famous collaboration is the "Daytona skeleton model" co-developed with the legendary racer Juan Pablo Montoya. This is the highest quality Daytona, which took more than 1,000 of Switzerland's best watchmakers to research and develop, and took more than two years to complete. It's no longer at the level of a custom watch.
*Model jointly developed with Juan Pablo Montoya
In addition, many other famous people such as Andrea Pirlo from the soccer world and McEnroe from the tennis world have collaborated with the brand. This shows how much attention it is receiving.
*Model jointly developed with Andrea Pirlo
MONOCLE
Here, we would like to introduce "Artisans de Genève" , which is currently on sale at Commit Ginza as of February 8, 2021!
Artisans de Genève The Blausee Challenge SS Manual Winding
This model is a handcrafted skeletonized, hand-wound Cal.4130. There are two designs: the stainless steel model is the Daytona Ref.116520, and the 18KRG (rose gold) model is based on the Ref.116505.
The stainless steel model we are introducing this time is inspired by the emerald green color of the surface of Lake Blausee in Switzerland.
▶Bezel: The ceramic bezel is machined in our workshop to perfectly represent the colours of Lake Blaun. The hand-polished bezel is simply beautiful.
▶Dial: The dial is sandblasted and finished in jet black with orange accents.
Commit Ginza Sales price: \9,090,000- (excluding tax)
summary
What did you think of "Artisans de Genève" that we introduced this time?
For those of you who have wondered whether it is necessary to customize a luxury watch, we hope that after reading this article, you will have changed your mind.
Artisans de Genève develops innovative designs that amaze viewers while staying true to the original design.
It is no exaggeration to say that these watches, which express a passion for customization and overwhelming technical skill , are truly works of art .
I would love to wear this highly original Artisans de Genève watch on my wrist someday.
see you!