Commit TV Yagi Column ~Why you should buy a luxury watch while you're young~

Good evening everyone!

This may seem sudden, but I am very happy to see that more and more young people are becoming interested in luxury watches these days. Is this because luxury watches are being featured more and more on TV, in magazines, on YouTube, etc.?

However, when we talked to them when they actually came to the store,

"I want to, but I'm still young, so maybe it's too early?"
"Which one should I buy?"

I often hear people expressing their concerns and worries.

To those people, I want to speak out loudly:

"Buy a luxury watch while you're still young!" (laughs)

This is what I would like to convey.

Why is that? In this article, I would like to answer the questions "Why you should buy a luxury watch when you're young?" and "What kind of watch should you buy?" by giving an easy-to-understand explanation of the recommended models from Rolex, the epitome of luxury watches.

"Why you should buy a luxury watch when you're young"

① Asset value

The first reason is that luxury watches are physical assets and their value is increasing year by year.

Asset value fluctuates depending on the balance between supply and demand. When it comes to popular luxury watch models, it has become so difficult to get your hands on one even if you want one that the term "Rolex marathon" has even been coined. This is a phenomenon (term) where demand far exceeds supply.

Also, every year new models are released, and there are also models that are discontinued. Discontinued = supply stops. In other words, when a popular model is discontinued, it becomes more difficult to obtain as demand increases, and the price (value) increases.

② ≠ Industrial products

The second reason is that it is not an industrial product.

Usually, industrial products lose value the moment you buy them and start using them. However, luxury watches (not all of them, of course) boast unparalleled resale value.

Also, due to the aforementioned aspect of asset value (supply and demand), many items maintain their value, and what's more, if you hold a popular model for a long period of time, its value can even increase significantly.

Wear your favorite luxury watch every day and it will retain its value...
Isn't it the best?

3) Motivation

The third reason is that it increases motivation.

When I put on a luxury watch, I feel excited, like I've become a capable adult, like I stand tall, or like I'm feeling excited and nervous the day before a school trip... In any case, I feel like my whole body is overflowing with energy. (This is a real experience (lol))

In short, the overall situation is positive,
"Become someone worthy of wearing a luxury watch!"
This leads to increased motivation for work and personal life.

Owning a luxury watch that has an overwhelming presence will surely take you to the next level. (*Your efforts are important!)

"Recommended Rolex models"

We will introduce recommended Rolex models for young people (mainly those in their 20s) from among the products available in our store. (As of December 10, 2021)

Explorer I
"Ref.114270" V-serial

[Rolex][Rolex] The Submariner is a popular model that competes for first and second place, and is the king of diver's watches.

It is so popular and well-known that you can tell it is a "Submariner" at a glance, and this model is also recommended for those who are buying a Rolex for the first time. Although it has a simple design, the distinctive unidirectional rotating bezel gives it a strong presence, making it a watch that makes you feel like you are wearing a luxury watch.

Sales price: 1,298,000 yen (tax included)

Explorer II
"Ref.16570" (black dial) U-number

The Explorer II was made for cave explorers and still has many loyal fans.

It features a date display, a red GMT hand, and a 24-hour graduated bezel, allowing you to distinguish between day and night. The GMT hand also gives you the ability to keep track of the time in two time zones at the same time. Compared to the Explorer I, it has a sportier design and comes in two dial colors: black and white.

Sales price: 929,500 yen (tax included)

summary

Have you noticed that there are various benefits to owning a luxury watch from a young age (in your 20s)? It may sound exaggerated, but owning a luxury watch opens up a whole new world to you. Our watch store staff can confidently tell you this, and we are proud to have seen many customers experience this.

"I'll buy it when I get promoted."
"I'll buy it when I'm 30."

Of course, it's nice to buy a luxury watch at such a milestone occasion, but these days, it's not rare to find that the model you wanted suddenly becomes outrageously expensive.

"I should have bought it then..."
not
"Because I bought it back then, I've become so great! I'm living such a good life!"

If we can help you in this way, it will be our greatest joy as a watch store.

see you!