Unlike in their 20s, people in their 30s want to care not only about the design of their appearance, but also about what's inside. Colleagues and friends around them are gradually changing the things they wear, and more and more of them are wearing high-end watches. Because a watch is an important item that shows one's status and sense of style, I think that being "popular" is also an indicator of how "cool" you are. Casual watches are fine, but we've ranked the best luxury brand watches that are effective in special situations and are considered "cool!"
Why not use this article as a reference when making your selection?
This article is based on a survey of women working in Ginza, Tokyo. Please use it as a reference.
What is good about a luxury watch?
A luxury watch can be a good indicator of the wearer's economic power and social status .
The same goes for clothes. If you wear clothes that exude luxury through their material and silhouette, you can subtly show people around you your financial status.
Since wristwatches are also worn in a very visible position, wearing an expensive watch is a good indicator that you have the financial means to buy such a watch and that you are a person of high social status.
I believe that a wristwatch is an item that embodies one's status and sense of style when worn.
How to choose the right watch
① How much of a price do you choose?
Of course, it's best to buy something you like, but wearing a watch that's worth a certain amount is also a technique. If you look up the market price, I recommend spending at least 300,000 yen. The reason is that watches in the 300,000 yen or higher price range have a very different sense of luxury and class.
② Focus on name recognition
Have you ever heard of the three biggest watch brands in the world? The names on this list are Patek Philippe, Audemars Piguet, and Vacheron Constantin. However, while these are undoubtedly prestigious brands, do most women in the world actually know about them? No matter how expensive a watch is, if you don't know about them, it's no different from a no-name brand that costs several thousand yen. There are also niche brands that are only known to those in the know, but if you don't have any particular preferences, you should choose one that everyone knows and that everyone will recognize as a "good watch" or "cool watch."
Top 5 luxury watch brands
Luxury watch brand ranking 5th place IWC
IWC (International Watch Company) is a Swiss watch manufacturer founded in 1868 that is passionate about precision watchmaking . Following in the footsteps of the luxury pocket watches that are their trademark, IWC aims to create highly accurate watches. The traditional Swiss watchmaker's skills and modern industrial technology, including hydroelectric power generation, have made it possible to produce the highest quality watch movements. The brand's careful finishing and distinctive luxury taste make it a reliable, practical watch. The most popular model is the Portuguese.
→ Search for IWC [Portugieser]
Comments from women
"It has a lovely mature feel. Perfect for a suit!"
"I like the classic style of leather straps."
Luxury watch brand ranking #4: Jaeger-LeCoultre
Coming in fourth place is Jaeger-LeCoultre. Boasting high technical capabilities from parts to machinery, Jaeger-LeCoultre began as a small workshop in Switzerland in the early 19th century. Starting out by designing machinery for making watches, the company is now a luxury watch manufacturer with eight models including the Reverso. Based on the belief that it is "based on science," the company's attitude of creating reliable machinery and production lines has earned it the support of many watch enthusiasts. The Reverso is also available in ladies' versions, and is sure to be a hit with the ladies, but the Master Control is also a must-have model.
→ Search for Jaeger-LeCoultre's [Reverso] and [Master Control]
Comments from women
"It's simple yet luxurious, and leaves a good impression."
"I feel like I have the composure of an adult."
Luxury watch brand ranking 3rd place Grand Seiko
In third place is the Japanese-made Grand Seiko. In the past, the image of the brand was dominated by older men, but with the recent shift to a luxury line and the reevaluation of Made in Japan, its popularity has skyrocketed. It is a brand worthy of being called the pinnacle of Japanese-made watches, boasting overwhelming technical capabilities and high quality. It may seem a bit too mature for people in their 30s, but its orthodox formality gives it a "solid impression" and an "intellectual impression" that emphasizes functionality.
Comments from women
"I would rather have people wear watches with simple designs than flashy, gaudy watches."
"Men who value functionality and practicality are perceived as kind people and are well liked."
Luxury watch brand ranking 2nd place: Omega
Omega, a brand that is extremely popular among men in their 30s, ranked second. It is a watch that is popular among a wide range of generations. I think the popularity among women is also understandable. Daniel Craig, the official Omega ambassador, is famous, but I think that energetic promotion such as the appointment of talented actor Eddie Redmayne and photography by popular model Kaia Gerber also plays a part. Of course, in Japan, it is a brand that is loved by famous celebrities such as actors Tori Matsuzaka and Joe Odagiri. The ever-popular "Speedmaster" is also recommended, but the "Seamaster 300" is also attracting attention.
→ Search for Omega's [Speedmaster] and [Seamaster 300]
Comments from women
"It's a well-known brand and a very fashionable one."
"There are many people who wear it with a particular passion, so it's simply cool!"
Luxury watch brand ranking #1 Rolex
The number one spot goes to Rolex. Its name value and status are unmatched even by women who are not familiar with watches. It is not only cool-looking, but also a brand with high asset value. For men, it is a brand that is synonymous with "cool men" and "men with financial resources." I think there are many people who loved the "Explorer I" in their 20s. Why not try the "Daytona" in your 30s? You will definitely not regret it. In particular, I recommend buying the semi-vintage model "Ref. 16520" equipped with the El Primero.
Comments from women
"Rolex is a world-famous and luxurious brand."
"When I hear Rolex, I don't have any bad images!"
"They know good products and seem financially trustworthy."
summary
What do you think? I think there are quite a few men who want to be popular with women. Or rather, most of them are like that. (laughs)
If you're not sure what criteria to use when choosing your first luxury watch, or if you're not particularly picky about the brand, why not take these "opinions from a woman's perspective" into consideration?
I hope that those who read this article will enjoy a luxury watch and live a popular life!