2023 Edition: Price trends in the secondary market {Part 1} [Rolex]

How much do you know about the market price of luxury watches in the secondary market? If you look at the data of various watch shops every day, you may say, "I know it all!" However, it is nearly impossible to set aside the time to do so, and I think there are not many people like that. (Please forgive me, enthusiasts who check it every day (lol)). Furthermore, there are probably many people who are new to watches and think, "I want to buy a luxury watch, but honestly, I have no idea how much it will cost."

So in this article, we would like to tell you "what is the market price for each model" = "how much you can buy it for" based on the average selling price in our shop for the past 6 months ! This is the first article, and we will focus on Rolex's sports models "Daytona", "Explorer I", and "Explorer II"! This is just a guide, but please read to the end and use it as a reference!

*"Vintage models" made before the 1980s are not included in the calculations.

Average sales price of "Daytona"

The Daytona is a popular model that competes for first and second place among Rolex models. Here, we will introduce the SS (stainless steel) model, combination (SS x solid gold) model, and solid gold model according to the material!

"Daytona" SS (stainless steel) model

The Daytona is a classic model that comes in two different dial colors, an elaborate black dial and a sophisticated white dial, and is arguably the most premium-priced among Rolex and even among luxury watches in general. The high convenience of the stainless steel material and the so-called "cool" design have led to the brand's popularity for many years.

"Daytona" combination (SS x solid gold) model

The stainless steel and gold combination may seem flashy at first glance, but it is a beautiful model that exudes adult charm and leisure. The premium price is relatively low among Daytona models, making it easy to pick up, which is one of its charms. Newer models have a bold look, while older models tend to have a more tasteful look, so it's a good idea to look for one that suits your taste.

"Daytona" solid gold model

The Daytona, made of solid gold, has a luxurious design, but also a beautiful coloring that is not obtrusive, and captivates the viewer. There are many different types, such as models with diamonds studded on the dial and bezel, and dial colors that are only available in certain solid gold materials. The bracelet is available in both solid gold and Oysterflex specifications, and one of its great attractions is that it can be used to create a variety of luxurious looks.

Average sales price of "Explorer I"

The Explorer I has been called the "ultimate simple watch" because of its design that can be used both on and off the job, and has been popular for a long time. Here, we will introduce the SS (stainless steel) model!

"Explorer I" SS (stainless steel) model

Many people choose the Explorer I as their first Rolex because of its universal design. It is a classic model that has all three features: a relatively affordable price range among Rolex watches, an optimal size, and a design that is called the ultimate simple watch. It is a versatile watch that can be worn with any outfit, whether in business or private situations. Of course, it is also a valuable asset. It is a watch that I would definitely recommend to anyone considering buying a luxury watch for the first time.

Average sales price of "Explorer II"

The successor to the Explorer I, the Explorer II is a highly durable and versatile watch with a GMT function. Here we will introduce the stainless steel model!

"Explorer II" SS (stainless steel) model

The Explorer II is not only highly functional, but also has a great design, with a 24-hour display on the bezel and a GMT hand in a different color. Like the Explorer I, it is relatively affordable, and the case is a little thick, giving it a rugged look. Like the Daytona, it is available with a white or black dial, so you can choose according to your preference. This model is loved by many celebrities and people in the fashion industry, and it is no exaggeration to say that it is a "sure-fire watch."

summary

What did you think.

The selling price of a watch varies greatly depending on various factors, such as the trend at the time, the balance between supply and demand, the condition of the watch, whether it has rare features, its year of manufacture, whether it has accessories, etc. However, if you know the approximate selling price, you should be able to set a goal for how much money you will need. We hope to introduce guidelines for other products in the future, so please look forward to it!

We hope this article helps you in your purchasing decision.