"007" James Bond's Watches [Pierce Brosnan Edition] ~Actor's Watch #10~

"Actor's Watch" focuses on watches worn by actors in movies, television, etc.
This is the 10th installment, and we will be bringing you the fourth installment in the 007 series , featuring Pierce Brosnan .

Pierce Brosnan James Bond

After the release of "License to Kill" in 1989, the production of new films was delayed due to lawsuits over the copyright of the 007 series, and there was a gap of six years until the release of the next film. This caused the fourth James Bond, Timothy Dalton, to step down. Pierce Brosnan took on the role of the fifth James Bond from "GoldenEye" released in 1995.

*Source: https://www.moviefone.com/2015/11/16/goldeneye-james-bond-facts/
Many fans rate Pierce Brosnan's James Bond character, who seems to have taken the best of all the previous Bond characters, such as Sean Connery's sexiness, George Lazenby's intense action, Roger Moore's elegance, and Timothy Dalton's wildness, as "the ideal James Bond." Desmond Llewelyn, who has played the secret weapons developer "Q" since the first film in the series, praised the new character in an interview and audio commentary, saying, "I feel like I've seen the best Bond since Connery."

*Source: https://www.listal.com/viewimage/8448557

In addition, the role of Bond's boss, M, is now played by the renowned British actress Judi Dench, who reprimands Bond for sexually harassing comments in the film, and women's advancement in society is beginning to have an impact on films. The Bond girls are no longer just "additional parts" to 007, but are portrayed as active, independent women, both on the sidelines and enemies, starting around this time.

Omega Seamaster Professional 300M Quartz in "GoldenEye"

Golden Eye (1995)

Taking advantage of the chaos in the Eastern bloc following the collapse of the Soviet Union, a Russian criminal organization seizes the program code for the former Soviet Union's secret weapon, GoldenEye. James Bond, who is tasked with retrieving the code, is wearing an Omega Seamaster Professional 300M Quartz (Ref. 2541.80) . Surprisingly, this is the first time an Omega watch has appeared in the 17th film in the series.

*Source: https://www.jamesbondlifestyle.com/product/omega-seamaster-300m-quartz-25418000

The blue dial Seamaster, which has been used as a spy gadget, such as emitting a powerful laser from the luminous point to burn through steel plates and using a helium escape valve as a bomb activation button, has appeared as a "secret weapon watch" for the first time in a long time. With the remarkable advancement of CG and special effects technology, it can be said that we are now in an era where the depiction of spy watches can be made more realistic and persuasive.

*Source: https://www.jamesbondlifestyle.com/product/omega-seamaster-300m-quartz-25418000

Lindy Hemmings, the Oscar-winning costume designer for this film, is a former Navy commander, and chose the Omega Seamaster as a watch suitable for the tough Bond who survives many critical situations. From this film onwards, James Bond has continued to wear the Omega Seamaster (or Seamaster Aqua Terra ) in all of his films.

"Tomorrow Never Dies"
"The World Is Not Enough"
"Die Another Day"
Omega Seamaster Professional 300M

Tomorrow Never Dies (1997)
The World Is Not Enough (1999)
Die Another Day (2002)

Tomorrow Never Dies depicts a battle against a media mogul who is plotting to start World War III, The World Is Not Enough crushes the ambitions of terrorists who have stolen a nuclear warhead, and Die Another Day finds Bond in a difficult position due to a trap set by a diamond mogul. In these three films, James Bond must have been very fond of the watch because he wears it in all three consecutive films. That watch is the Omega Seamaster Professional 300M (Ref. 2531.80) . In all three films, it is equipped with an emergency light, a bomb, a wire with a hook, a laser torch, and more, making it a useful spy gadget.

*Source: https://the007world.com/omega-seamaster/

*Source: https://timeandtidewatches.com/the-complete-list-of-bond-watches/

*Source: https://timeandtidewatches.com/the-complete-list-of-bond-watches/

In the previous film, "GoldenEye," he wore a quartz model, but in these three films, he wears an automatic model with the same design but a chronometer on the dial. After the quartz shock, it can be said that it was from these three films that the wave of mechanical watches began to return to the world of 007.

The mastermind behind "Bond Watch = OMEGA"

The Bond watch marked a return to mechanical watches, as if to keep pace with the trend of "reevaluating mechanical watches" that swept the watch industry in the mid-1990s, but this was no coincidence. This is because the reevaluation of mechanical watches and the fact that James Bond, played by Pierce Brosnan, was also initiated by Jean-Claude Biver, a leading figure in the Swiss watch industry.

*Source: https://www.alexanderwatch.com/2017/08/30/business-lessons-from-jean-claude-biver/

Jean -Claude Biver is a genius mastermind of mechanical watches, known for reviving the world's oldest watch manufacturer, Blancpain , which had been dormant for a long time, by purchasing it in 1982, and then becoming CEO of Hublot in 2003, where he developed the Big Bang under the concept of "Art of Fusion," and quickly growing the company into a luxury brand.

When Biver became Omega's head of marketing in 1993, he launched an "ambassador strategy" that paired Omega watches with popular figures, which succeeded in rapidly raising Omega's recognition. It is safe to say that Omega's tie-up with the "007 series" since 1995 was also part of that marketing strategy. Biver's desire to make Omega's mechanical watches widely known around the world and the filmmakers' desire to portray an "adult Bond watch" that was both entertaining and realistic came together perfectly, and now the recognition that "Bond watch = Omega" is solidified among both watch enthusiasts and movie fans.

summary

It was no coincidence that mechanical watches overcame the quartz shock and began to flourish again after the mid-1990s; it was the result of a "genius mastermind with a strong philosophy" like Jean-Claude Biver and "global media and content that attracts the attention of watch enthusiasts" like the 007 series working together to continue to promote the greatness and fun of mechanical watches to the world.

On the other hand, the way to make the watch industry even more interesting is for movie fans and watch enthusiasts to pay attention to the watches that appear in the media and talk about them . If a watch that catches your eye appears in a movie or on TV, let's talk about it and liven up the watch industry!

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