This article combines current news with luxury watches. The images and content of the article were initially created using AI and then rewritten by an editor.
The Latest Trends in Luxury Watches and Rubber Straps | Representative Models from Popular Brands
Many people probably have the preconceived notion that "luxury watches look best with heavy bracelets or leather straps." However, in recent years, rubber straps have become the standard strap in the world of luxury watches. This is likely due in large part to the fact that rubber straps are being rediscovered for their comfort, especially in Japan, where the summers are hot and humid.
This time, we will explain the appeal of rubber strap models from top brands such as Breguet and Vacheron Constantin, as well as Rolex, Patek Philippe, and Audemars Piguet.
Why are rubber straps chosen for luxury watches?
Leather straps are elegant, but they deteriorate quickly due to sweat and moisture. Metal bracelets are sturdy, but they can feel heavy and stuffy in the summer. Rubber straps, on the other hand, have the following advantages:
- Lightweight and comfortable to wear for long periods of time
- Sweat and water resistant, perfect for summer and sports
- Flexible and fits well
- Pair it with a luxury watch to create a sporty and luxurious look.
While this material was previously mostly used in budget watches, in recent years luxury watch brands have begun to actively adopt it, reflecting the changing values in the watch industry.

*This is an AI-generated image.
Breguet Marine Tourbillon 5887: A Fusion of Technology and Beauty
Breguet, celebrating its 250th anniversary, is proud to present the Marine Tourbillon Équation Marchante 5887, a model that combines a complex mechanism with a rubber strap. Its platinum case, water resistant to 10 bar, and black rubber construction make it a luxurious rubber strap watch perfect for the summer, priced at approximately 42,030,000 yen .

*This is an AI-generated image.
Vacheron Constantin Overseas: A watch that symbolizes travel and sports
Vacheron Constantin is one of the world's three major watch brands. The Overseas is a highly popular sports luxury line. Launched in 1996, the current model features an interchangeable system. Its appeal lies in the fact that it can be easily replaced with the included rubber strap.
The design, which combines a stainless steel or pink gold case with a blue or black rubber strap, combines casual elegance. Furthermore, it is water resistant to 150m, making it safe for travel and sports. It combines both investment value and practicality.

Rolex Yacht-Master | Revolutionized with Oysterflex
Since 2015, Rolex has been making waves with its unique rubber bracelet, "Oysterflex." The Yacht-Master 40 (Ref. 116655) in particular is a masterpiece that combines an Everose gold case with black rubber. Many fans were amazed by its combination of a sense of solidity and sportiness.

*Photo shows Ref.126655.
Patek Philippe "Aquanaut" | A symbol of casual and luxury
The Aquanaut, launched in 1997, was Patek Philippe's first model to feature a rubber strap. The Ref. 5167A, in particular, features a stainless steel case and a rubber band known as a tropical band, making it a coveted item among collectors.

Audemars Piguet Royal Oak Offshore: Powerful and Functional
The Royal Oak Offshore, launched in 1993, gained popularity for its sporty design. Many models feature rubber straps, and there are even diver's versions. The bold case size and high water resistance make it a prime example of a luxury watch that looks great with a rubber strap.

Beginners and collectors can enjoy it in different ways.
For beginners
Watches with rubber straps are easy to handle and resistant to sweat and water, making them ideal for everyday use. Seiko divers and Tudor Black Bays are recommended as the first watches for university students and new employees.
For collectors
The Rolex Yacht-Master, Patek Philippe Aquanaut, and Vacheron Constantin Overseas are highly esteemed on the pre-owned market and are also good investments. Adding one to your collection will also broaden the range of summer wear options.
Future rubber belt trends
In the future, it is expected that "sustainable materials" and "highly customizable designs" will become more popular. As of 2025, companies are still developing new high-performance rubber compounds. Rubber straps will likely become even more established as the new standard for luxury watches.
summary
Rubber straps have overturned the image of being "cheap" and have evolved into a material that is actively adopted by luxury watch brands. In addition to comfort and functionality, the range of designs has expanded, making it an important choice for luxury watches.
From complicated Breguet watches to Vacheron Constantin Overseas, Rolex, Patek Philippe, and Audemars Piguet masterpieces, there is a wide range of options to choose from. Why not try a rubber strap watch this summer?
Related Items
FAQ
Q1. Can the rubber strap be used outside of summer?
Yes, they are durable and waterproof, so you can wear them all year round, even in winter.
Q2. Does the asset value of a luxury watch decrease even if it has a rubber strap?
Major brands such as Rolex, Patek Philippe, and Vacheron Constantin are actually more popular and maintain their asset value.
Q3. Can I change the belt myself?
Many models require special tools, but in recent years there has been an increase in models that can be replaced with a single touch.
Q4. What rubber strap watch would you recommend for beginners?
Seiko divers and Tudor are good candidates. They offer a good balance of price and performance and can be used for a long time.





