Correctly Understanding the "Pale Green Whirlwind"

*This is an image generated by AI.

"In the world of watches, colour is more important than ever, helping people express their personality and style. Mint and pistachio green are standout trends this summer - fresh, modern and easy to wear."
— Ben Kaffer, Founder and CEO of Norqain (Bloomberg interview, 2025)

The pistachio green that Rolex announced for 2025 certainly attracted attention, but it is not leading the overall trend. In fact, pale greens in general, such as mint, sage, and lime, are gaining popularity at the same time, and the nuances vary from brand to brand. In this article, we will delve deeper into these differences in color and the appeal of each model.

Color classification: pistachio, mint, sage

*This is an image generated by AI.

• Pistachio (#DFEACC) : A pale green with a yellowish tint. Used by Rolex.
• Mint (#C9EED8) : A pastel color with a bluish tint. Used by Hublot and Norqain.
• Sage (#B2D1AA) : A deep greyish green. Used by Parmigiani.

Subtle differences in color can affect how it matches your skin tone, how it goes with your fashion, and how formal it looks, so it's important to check the actual product before purchasing.

The history and market background of the pale green dial

Green dials, which originated in dress watches in the 1960s, were once dominated by dark colors such as "British Racing Green." Since 2020, pale green has become increasingly popular due to the rise of ESG (sustainable society ) and wellness trends. The pale-colored models unveiled by Hublot and Rolex at Watches & Wonders 2025 recorded over 5 million engagements in one week on major hashtags (such as #PastelGreenWatches), raising the market temperature in an instant. As a result, the used market price in spring 2025 has risen by +22% compared to the same period last year.

Pale Green Dial 2025 Featured 9 Models at a Glance

Note: Color names are listed from the manufacturer's official specifications or press release names.

Detailed explanation of each model: Features and investment points

Rolex Oyster Perpetual 41 (Pistachio)

*Source: Rolex

The pistachio dial, finished with seven layers of lacquer, changes to celadon green depending on the viewing angle. Cal. 3230 has a 70-hour power reserve and a daily accuracy of ±2 seconds thanks to the highly efficient Chronergy escapement and Parachrom hairspring. The secondary market average for Q2 2025 is +38% compared to the list price . From an investment perspective , the unexplored combination of "sporty x pale colors" is expected to remain rare for a long time. The thin clasp does not interfere with shirt sleeves, and unisex demand is also high.

• Rolex is the only brand to officially use pistachios
  
• Scratch-resistant Oystersteel

Hublot Big Bang Unico Mint Green Ceramic

*Source: Hublot

The in-house movement UNICO has a flyback chronograph mechanism and a 72-hour power reserve. By sintering mint pigments into ceramic at high temperatures, it is 20 times more scratch-resistant than metal . As of June 2025, it will have a stable 10% premium in the gray market. The short lug design makes it comfortable to wear, and it is the best choice if you prioritize fashion .

• 100m water resistant + quick release band
• The shade of the color changes depending on the shade of satin and polish.
• The movement is a column wheel + horizontal clutch

Norqain Wild One 39 mm Mint

*Source: NORQAIN

NORTEQ® x rubber suspension, lightweight at 78 grams. COSC-certified NN20/1 boasts a 70-hour power reserve and -4/+6s accuracy. 200m water resistance and 5,000G shock resistance are on par with G-SHOCK. Limited to 400 pieces, so there are few in circulation.

Breitling Superocean Heritage 36

*Source: Breitling

Although it is 36mm in diameter, it is water resistant to 200m, and the Cal.10 has chronometer-level accuracy. You can choose between a mesh rubber or stainless steel bracelet. With a practical three-hand + date display, the minimalist dial is easy to coordinate with any outfit.

Oris Big Crown Pointer Date

*Source: Oris

The in-house movement Cal.403 not only boasts 2,250 gauss magnetic resistance, but also a long power reserve of 120 hours. Moss green is more yellowish than olive and is more suitable for casual wear. The used market price is stable, so it is also recommended as a first watch.

Parmigiani Fleurier Tonda PF Skeleton Slate Green

*Source: Parmigiani Fleurier

The in-house movement PF777 is a micro-rotor type with a thickness of 3.9 mm. The slate green bridge is CVD coated and 99% resistant to fading (in-house testing). The platinum bezel moves the center of gravity to the center, improving winding efficiency. Of the limited edition of 50, only 5 will be allocated to Japan.

Girard-Perregaux Laureato Chronograph AM Edition

*Source: Girard-Perregaux

The dial features a grid pattern laser engraved on 15 layers of lacquer. The in-house movement GP03300-0141 has a 63-hour power reserve and a vertical clutch. The lime color goes well with warm-colored leather, and is becoming increasingly popular among people other than Aston Martin owners.

Richard Mille RM 75-01 Flying Tourbillon Sapphire

*Source: Richard Mille

The 72 gram sapphire crystal case is 98HRC (Rockwell hardness C) = 4 times harder than stainless steel. The sea green accents turn blue under UV (ultraviolet rays) to ensure nighttime visibility. The limited edition of 15 pieces will be sold at Christie's in May 2025 for approximately 340 million yen .

H. Moser & Cie. Endeavor Small Second Pop

*Source: H. Moser & Cie.

The natural jade dial is made from a single piece of jade, cut by CNC (computer numerical control) and polished to a thickness of 0.6 mm. The in-house movement HMC200 has a 72-hour power reserve and a double strap replacement system. Since it is a natural stone, the color of each stone varies, making it a unique piece .

For beginners: How to choose without making mistakes

• Step 1. Prepare a budget : unit price and maintenance costs
• Step 2. Take stock of your daily life : if you wear a suit more than 50% of the time, a 36–40mm lens is a good choice
• Step 3. Color check : Check with indoor white light + natural light, and check the complementary color relationship with skin tones

A Collector's Perspective: Liquidity Metrics and Hedging Strategies

When considering resale, the two axes of "limited rate" and "SNS enthusiasm" may be effective. If the limited rate = limited number ÷ annual production volume is less than 1%, demand is expected to exceed supply. Also, as long as the number of views of a 30-second TikTok video is less than 300,000, it may be on the eve of a craze. If you combine it with luxury leather of the same color (e.g. Hermès leather goods), the fashionability may make it easier to support the distribution price even if the color trend dies down.

Color trends predicted for 2026 and beyond: Blue-green and lavender will dominate

Pantone's draft Spring/Summer 2026 fashion report lists blue-green and dusty lavender as potential accent colors.

*Images generated by AI

Blue-green was sparked by the Rolex Sky-Dweller Ref. 336935 (Everose Gold x Blue-Green Dial) released in spring 2025. It features a refreshing tone close to Pantone 319C and an exquisite color. Immediately after its release, the secondary market saw its price rise to +28% compared to the list price , and it will remain at around +22% in Q3 2025. There is a possibility that "metal color, pastel dial" will support its long-term value.

Meanwhile, lavender was also announced by multiple brands at Watches & Wonders 2025 under the names "Pastel Lavender" and "Lilac". Representative examples include the Rolex OP 28/31/34/36 and the Patek Philippe Calatrava 7127G-010. Lavender has low saturation and looks gray under the sleeves , so it blends naturally into formal occasions and is rapidly gaining popularity among unisex people. It is also increasingly being purchased as the "second color" by pistachio buyers.

• Pastel hashtag growth rate in 2025: Pistachio +135% / Blue-green +98% / Lavender +112%
• Material Trend: Blue-green = rose gold case / Lavender = stainless steel or white gold
  

In the 2026-2027 model cycle , the blue-green color will evolve into a storytelling design that symbolizes the sea and the lavender color will symbolize the evening sky, and there may also be expansion into divers' and complications.

Summary: The basic rule for pale green is to "buy now and enjoy it for a long time"

Pale green, such as Rolex's pistachio, is a rare color that balances visibility, versatility, and asset value . First, pick up the actual watch and check whether the color temperature and case diameter suit your lifestyle, while also choosing a model with the possibility of parting ways in the future in mind - this may be a wise choice for 2025.