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This article combines current news with luxury watches. The images and content of the article were initially created using AI and then rewritten by an editor.
Luxury Watch Trends 2025 | Coppola x FP Journe FFC and 7 Watches on Sale
"A movie's flop boosts the 'story value' of luxury watches."
Following the poor box office results of Megalopolis, which he personally invested approximately $120 million (approximately 18 billion yen) into, director Francis Ford Coppola, the master behind The Godfather, is selling seven of his personal watches through Philips. The first of these is the FP Journe FFC Prototype, which was conceived by the director himself. We'll provide an overview based on the latest publicly available information and figures.
About director Francis Ford Coppola
Coppola was born in Detroit in 1939. He founded American Zoetrope and aspired to become independent filmmakers, free from studio dependency. He has made his mark in film history with films such as The Godfather (1972), The Godfather Part II (1974), The Conversation (1974), and Apocalypse Now (1979), winning the Palme d'Or at the Cannes Film Festival twice (1974/1979). He has also won multiple Academy Awards, including in the screenplay and director categories. He is a recipient of the Kennedy Center Honors in 2024 and the AFI Lifetime Achievement Award in 2025.
Outside of film, he has rebuilt his wine business ( Inglenook in Napa). He has consistently maintained a policy of directing his assets towards creative endeavors, investing over $120 million (approximately 18 billion yen) of his own money in his latest film, Megalopolis. His value of "I'm not interested in money. What matters is whether it's fun or not" is the reason behind his decision to sell off his personal belongings. I was surprised by this "attitude," but at the same time, I could sense his pride as a filmmaker.
What is Megalopolis?
Synopsis: The story is set in the near future in New York, the "New Rome." The film revolves around the political and ideological conflict between architect Caesar Catiline (Adam Driver), who envisions rebuilding an ideal city, and Mayor Franklin Cicero (Giancarlo Esposito), who prioritizes public safety and vested interests. Caesar proposes a "City of the Future" using innovative urban planning and new materials. His romance with the mayor's daughter Julia (Nathalie Emmanuel) and the manipulation of public opinion by influencers ( Aubrey Plaza) become intricately intertwined, culminating in a referendum over the city's future. This social allegory, layering magnificent architectural art and ancient Roman motifs, depicts the conflict between ideals and reality, and power and creativity.
Latest figures: Running time: 138 minutes . Production budget: $120-136 million (approximately ¥18-¥20.4 billion) . Global box office revenue was just $14.4 million (approximately ¥2.16 billion), making it a commercially daunting prospect. The film is scheduled for release in Japan on June 20, 2025, and will also be screened in IMAX. Figures are based on the most recent public and industry data. However, this is the type of film whose reputation tends to reverse over time, and its visual beauty and challenging grammar leave room for long-term reevaluation.
| item | Numbers/Facts | Note |
|---|---|---|
| Screening time | 138 minutes | A dramatic sci-fi epic |
| Production cost | $120 million–$136 million (approximately ¥18–¥20.4 billion) | Mostly personal funds |
| Worldwide box office | $14.4 million (approximately 2.16 billion yen) | Limited release and mixed reviews hampered growth |
| Released in Japan | June 20, 2025 / IMAX available | It is a hot topic in Japan |
Seven bottles exhibited at Phillips
Seven of Coppola's personal items will be auctioned at Phillips' "The New York Watch Auction: XIII" on December 6-7, 2025. The headline item is the FP Journe FFC Prototype, estimated to fetch an excess of $1 million (over 150 million yen) . Below we have summarized the key points of each model and their current official URLs. (Note: Catalog URLs for individual lots have not yet been released, so they currently link to press releases/auction summaries.)
| Brand/Model | overview | Estimate (USD → JPY) |
|---|---|---|
| FP Journe FFC Prototype (Coppola specification, one-of-a-kind) | This unique mechanism, which tells the time by hand, began with a conversation at Inglenook in 2012. | In excess of $1 million (over 150 million yen) |
| FP Journe Chronomètre à Résonance (Pt) | A masterpiece of resonant mechanisms. The individual piece has a gift history. | $120,000–$240,000 (approximately ¥18 million–¥36 million) |
| Patek Philippe World Time 5130G | A standard for displaying world time. | $15,000–$30,000 (approximately ¥2.25 million–¥4.5 million) |
| Patek Philippe Calatrava 3919 | A classic dress with a hobnail bezel. | $6,000–$12,000 (approximately ¥900,000–¥1,800,000) |
| Breguet Classique 5140 | The classic beauty of Breguet numerals and guilloche. | $4,000–$8,000 (approximately ¥600,000–¥1.2 million) |
| Blancpain Minute Repeater | The three-part mechanism. The ultimate in complicated watches. | $15,000–$30,000 (approximately ¥2.25 million–¥4.5 million) |
| IWC Portugieser Chronograph | Large, highly visible chronograph. | $3,000–$6,000 (approximately ¥450,000–¥900,000) |
The story behind the creation of the FFC is of particular interest to watch enthusiasts. The related FFC Blue from Only Watch 2021 was sold for a record-breaking CHF 4.5 million . The provenance of this unique prototype is exceptional.
Why sell it now? | The interaction between movies and watches
While Megalopolis struggled commercially, the director made it clear that he was seeking funding to "maintain the copyright ." He remained cautious about selling it online and prioritized the theatrical experience, choosing to continue creating by cashing in on-hand assets. While the film is highly newsworthy, in the real world of pricing, the key factors are "history, uniqueness, and exposure." FFC maximizes these three points, and we expect a ripple effect on the other six films.
Q&A for Beginners
- FP Journe: An independent giant. Technical beauty and "storytelling." FFC is one of a kind, with an estimate of over 150 million yen .
- Patek Philippe: The ultimate investment. The WT is priced at around 2.25 million to 4.5 million yen , while the 3919 is priced at around 900,000 to 1.8 million yen .
- Breguet: A monument to classic design. The 5140 ranges from approximately 600,000 to 1.2 million yen .
- Blancpain: A watch for connoisseurs. Estimated value: 2.25 million to 4.5 million yen .
- IWC: Practical and elegant. The Portugieser Chrono costs between 450,000 and 900,000 yen .
Strategies from a Collector's Perspective | Key Points of Bidding, Buying and Selling, and Long-Term Holding
The FFC is naturally the most anticipated for the estimate. This is due to the overlap of Only Watch's CHF 4.5 million track record and the fact that it is a "one-of-a-kind" personal piece by Coppola. The next most anticipated is the Resonance. Its unique story, including its gift history, is a positive factor. The WT and 3919 have a wide appeal, and the Breguet/Blancpain/IWC models across a wide price range will likely play a role in boosting the overall auction success rate. However, we should be careful not to judge future predictions solely on short-term buzz.
Summary: Stories drive prices
- Latest figures: Production cost : $120-136 million (approximately 18-20.4 billion yen) , worldwide box office revenue : $14.4 million (approximately 2.16 billion yen) .
- Exhibited at Phillips New York, December 6-7, 2025. The top bidder was FFC (over 150 million yen) .
- Investment perspective: History x uniqueness x exposure are the main factors. Only Watch's track record is a strong reference value.
For consultations regarding purchasing, selling, or appraisals, please use the internal link below. We will even provide advice on market prices and how to describe the property's history.
FAQ
| Q1. Why is the FFC prototype special? | The invention of "indicating time by hand" was born from Coppola's question, and Journe realized this one-of-a-kind piece after many years of prototyping. The current estimate is over 150 million yen . |
|---|---|
| Q2. When and where will the 7 bottles be auctioned? | Phillips "The New York Watch Auction: XIII." December 6–7, 2025, New York. Official summary |
| Q3. What is the latest box office revenue for "Megalopolis"? | The film grossed $14.4 million worldwide (approximately 2.16 billion yen) . The production cost was $120-136 million (approximately 18-20.4 billion yen) . |
| Q4. Will the fact that it will be released in Japan affect the market price? | This is a plus because it increases "explainability." The story of the product's provenance is shared, which makes it more likely to lead to designated purchases in secondary distribution. |
| Q5. Which one would a beginner choose? | If you're looking for investment value, try the Patek Philippe WT (approximately 2.25 million to 4.5 million yen) or 3919 (approximately 900,000 to 1.8 million yen) . If you're looking for both practicality and affordability, try the IWC Chrono (approximately 450,000 to 900,000 yen) . |
Reference/source links
- Phillips Press (FFC prototype press release)
- The New York Watch Auction: XIII Official Summary
- People.com reports
- Los Angeles Times report
